SM Summary at Vilnius University | Flashcards & Summaries

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Lernmaterialien für SM Summary an der Vilnius University

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TESTE DEIN WISSEN

Effective Mission Statement

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TESTE DEIN WISSEN

1. clearly articulated

2. relevant for organisation

3. current

4. positive tone

5. set organisation apart from other organisations

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TESTE DEIN WISSEN

Effective Vision Statement


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TESTE DEIN WISSEN

1. Concise

2. Clear

3. Future oriented

4. Stable

5. Challenging

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TESTE DEIN WISSEN

SWOT

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TESTE DEIN WISSEN

= a summary 

- only important things

- no actions 

- do also a TOWS

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TESTE DEIN WISSEN

SWOT 

Internal vs. External factors

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TESTE DEIN WISSEN

Internal:

Strengths:

- What does it do well?
- What is company competitive advantage?

- What resources possesses?


Weaknesses:

- What does it do poorly?

- What resources don't have?


External

Opportunities:

positive trends


Threats:

negative trends

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TESTE DEIN WISSEN

SWOT:

How/WHat can you analyse internal / external environment?


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TESTE DEIN WISSEN

Internal:

- Resources 

- Abilities

- Value Chain

- Competitive Advantage

- Competences


External:

- PESTLE

- Porters 5 forces

- market

- competitors

- consumers

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TESTE DEIN WISSEN

Guidline in preparing a SWOT

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TESTE DEIN WISSEN

1. brief

2. no actions

3. specific statements

4. realistic 

5. Statements based on data/analysis

6. O&T: only things that happen not what could happen

7. S&W: only significant differences to other companies are to be listed

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TESTE DEIN WISSEN

TOWS Matrix:

for what stands the fields?

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TESTE DEIN WISSEN

SO actions = actions use strengths to take advantage of opportunities

WO actions = actions that take advantage of opportunities when particular weakness is removed

ST actions = actions that use strengths to neutralise or reduce threats

WT actions = actions that reduce or mitigate threats when a weakness is removed

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TESTE DEIN WISSEN

OSA framework

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TESTE DEIN WISSEN

= must have components for any business strategy

1. Objectives = key performance goals

2. Scope = Geographic coverage, markets, product lines

3. Advantage = competitive advantage

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TESTE DEIN WISSEN

External Criteria for Identifying SBU´s

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TESTE DEIN WISSEN

- same customer type

- same channels

- similar competitors

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TESTE DEIN WISSEN

Internal Criteria for Identifying SBU´s 


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TESTE DEIN WISSEN

- similar products/services

- similar technologies

- similar resources and competences

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TESTE DEIN WISSEN

How can the competitive advantage be increased?

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TESTE DEIN WISSEN

- reduce costs

- increase value

- both

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TESTE DEIN WISSEN

What factors determine long-term success? 

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TESTE DEIN WISSEN

- taking risks

- a good strategy

- working hard and smart

- not just copy

- luck

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Q:

Effective Mission Statement

A:

1. clearly articulated

2. relevant for organisation

3. current

4. positive tone

5. set organisation apart from other organisations

Q:

Effective Vision Statement


A:

1. Concise

2. Clear

3. Future oriented

4. Stable

5. Challenging

Q:

SWOT

A:

= a summary 

- only important things

- no actions 

- do also a TOWS

Q:

SWOT 

Internal vs. External factors

A:

Internal:

Strengths:

- What does it do well?
- What is company competitive advantage?

- What resources possesses?


Weaknesses:

- What does it do poorly?

- What resources don't have?


External

Opportunities:

positive trends


Threats:

negative trends

Q:

SWOT:

How/WHat can you analyse internal / external environment?


A:

Internal:

- Resources 

- Abilities

- Value Chain

- Competitive Advantage

- Competences


External:

- PESTLE

- Porters 5 forces

- market

- competitors

- consumers

Mehr Karteikarten anzeigen
Q:

Guidline in preparing a SWOT

A:

1. brief

2. no actions

3. specific statements

4. realistic 

5. Statements based on data/analysis

6. O&T: only things that happen not what could happen

7. S&W: only significant differences to other companies are to be listed

Q:

TOWS Matrix:

for what stands the fields?

A:

SO actions = actions use strengths to take advantage of opportunities

WO actions = actions that take advantage of opportunities when particular weakness is removed

ST actions = actions that use strengths to neutralise or reduce threats

WT actions = actions that reduce or mitigate threats when a weakness is removed

Q:

OSA framework

A:

= must have components for any business strategy

1. Objectives = key performance goals

2. Scope = Geographic coverage, markets, product lines

3. Advantage = competitive advantage

Q:

External Criteria for Identifying SBU´s

A:

- same customer type

- same channels

- similar competitors

Q:

Internal Criteria for Identifying SBU´s 


A:

- similar products/services

- similar technologies

- similar resources and competences

Q:

How can the competitive advantage be increased?

A:

- reduce costs

- increase value

- both

Q:

What factors determine long-term success? 

A:

- taking risks

- a good strategy

- working hard and smart

- not just copy

- luck

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