RetMan at University Of The Assumption | Flashcards & Summaries

Lernmaterialien für RetMan an der University of the Assumption

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The combination of factors used by a retailer to satisfy customer needs and influence their purchase decisions; includes merchandise and services offered, pricing, advertising and promotions, store design and location, and visual merchandising.

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Retail strategy

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A category specialist offering equipment and material used by do-it-yourselfers and construction contractors to make home improvements.

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home improvement center

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Retailing focus on satisfying retailers' need, while retailers direct their efforts to satisfying the needs of consumers.

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True

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Bench an example of backward integration

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False

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Retailers add value by providing an bulk of products that consumers can buy at one place.
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True
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Retailers are a key component in a supply chain that links manufacturers to consumers
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True
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Vending machines are typically placed at convenient, high-traffic locations, such as in workplace or on university campuses. The vast majority of automated retailing sales are from called beverages, candy, and snacks.

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True

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Competition between the same type of retailers
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Intratype competition
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The number of SKUs within a merchandise category.
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Depth of merchandise/ assortment
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Firms selling services to consumers, such as dry cleaning and automobiles repairs, are also retailers.
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True
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Not all retailing is done in stores
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True
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(BLANK) enables their customers to choose from a wide selection of products, brand, sizes, and prices at one location

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Q:

The combination of factors used by a retailer to satisfy customer needs and influence their purchase decisions; includes merchandise and services offered, pricing, advertising and promotions, store design and location, and visual merchandising.

A:

Retail strategy

Q:

A category specialist offering equipment and material used by do-it-yourselfers and construction contractors to make home improvements.

A:

home improvement center

Q:

Retailing focus on satisfying retailers' need, while retailers direct their efforts to satisfying the needs of consumers.

A:

True

Q:

Bench an example of backward integration

A:

False

Q:
Retailers add value by providing an bulk of products that consumers can buy at one place.
A:
True
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Q:
Retailers are a key component in a supply chain that links manufacturers to consumers
A:
True
Q:

Vending machines are typically placed at convenient, high-traffic locations, such as in workplace or on university campuses. The vast majority of automated retailing sales are from called beverages, candy, and snacks.

A:

True

Q:
Competition between the same type of retailers
A:
Intratype competition
Q:
The number of SKUs within a merchandise category.
A:
Depth of merchandise/ assortment
Q:
Firms selling services to consumers, such as dry cleaning and automobiles repairs, are also retailers.
A:
True
Q:
Not all retailing is done in stores
A:
True
Q:

(BLANK) enables their customers to choose from a wide selection of products, brand, sizes, and prices at one location

A:
PROVIDING ASSORTMENT
RetMan

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