MPM at Universität Magdeburg

Flashcards and summaries for MPM at the Universität Magdeburg

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Is the following statement true or false? “The only stakeholder who increases the value of a company is the customer.”

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Where did the shift from transactional to relational marketing primarily originate from?


Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of the following characteristics is not prototypical of the relationship marketing approach?

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Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of rhe following characteristics is not prototypical of the transactional marketing approach?

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of the following characteristics is not prototypical of the relationship marketing approach?

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of following statements is true?

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of the following statements concerning the ‘marketing performance chain’ is true?

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Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of the following is a tangible asset?

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Which of the following statements concerning ‘marketing performance management (MPM)’ is true?

Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

Is the following statement true or false? “The marketing performance chain serves as a reference framework for marketing performance analysis. It is used to identify performance gaps between actual and desired states.”

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What is customer analysis?
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Which elements make up the marketing mix?

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Exemplary flashcards for MPM at the Universität Magdeburg on StudySmarter:

MPM

Is the following statement true or false? “The only stakeholder who increases the value of a company is the customer.”

False

MPM

Where did the shift from transactional to relational marketing primarily originate from?


An increasing market saturation

MPM

Which of the following characteristics is not prototypical of the relationship marketing approach?

Focus on single transactions

MPM

Which of rhe following characteristics is not prototypical of the transactional marketing approach?

Focus on maintaining and building relationships

MPM

Which of the following characteristics is not prototypical of the relationship marketing approach?

Focus on new customer acquisition

MPM

Which of following statements is true?

Building and maintaing loong-term customer loyalty is one aspect of relationship marketing

MPM

Which of the following statements concerning the ‘marketing performance chain’ is true?

Marketing performance management can be regarded as a performance process that is analyzed before the measurement treats

MPM

Which of the following is a tangible asset?

The buildings and its inventories of a company

MPM

Which of the following statements concerning ‘marketing performance management (MPM)’ is true?

MPM's core responsibility is to ensure the effectivness and efficiency of marketing activities

MPM

Is the following statement true or false? “The marketing performance chain serves as a reference framework for marketing performance analysis. It is used to identify performance gaps between actual and desired states.”

True

MPM

What is customer analysis?

systematic collection and analysis of information about customers and customer groups

MPM

Which elements make up the marketing mix?

Place, price, product, promotion

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MP1 at

Universität Marburg

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Fachhochschule Münster

MP at

Universität Mainz

M&PM at

TU Berlin

MP3 at

Universität Marburg

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