Marketing Channel Management at Universität Duisburg-Essen

Flashcards and summaries for Marketing Channel Management at the Universität Duisburg-Essen

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Study with flashcards and summaries for the course Marketing Channel Management at the Universität Duisburg-Essen

Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

Retail Strategy

Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

Breaking bulk

Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

1. Intertype Competition

2. Intratype Competition

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Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

holding inventory

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Retailer/Retailing

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Scrambled Merchandising

Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

1. backward integration

2. forward integration

3. vertical integration

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Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

Category killer

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Franchsing

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stock keeping unit (SKU)

Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

Warehouse club

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Dollar store

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Exemplary flashcards for Marketing Channel Management at the Universität Duisburg-Essen on StudySmarter:

Marketing Channel Management

Retail Strategy

a statement that indicates

1. the target market toward which a retailer plans to commit its resources 

2. the nature of the retail offering that the retailer plans to use to satisfy the needs of the target market 

3. bases on which the retailer will attempt to build a competitive advantage

Marketing Channel Management

Breaking bulk

a function performed by retailers and wholesalers in which they receive large quantities of merchandise and sell them in smaller quantities

Marketing Channel Management

1. Intertype Competition

2. Intratype Competition

1. competition between retailers that sell similar merchandise using different formats, such as department stores and discount stores

2. competition between retailers with same format

Marketing Channel Management

holding inventory

major value-providing activity performed by retailers so that products will be available when consumers want them

Marketing Channel Management

Retailer/Retailing

a business selling products and services for personal or family use/ a set of business activities that adds value to the products or services sold to the customers for their personal or family use

Marketing Channel Management

Scrambled Merchandising

an offering of merchandise not typically associated with the store type, such as clothing in a drugstore

Marketing Channel Management

1. backward integration

2. forward integration

3. vertical integration

1. arises when retailer performs some wholesaling and manufacturing activities

2. occurs when manufacturer undertakes retailing and wholesaling activities

3. firm performs more than one set of activities in the channel e.g. retailer engages in wholesaling by operating its own distribution centers to supply its stores

Marketing Channel Management

Category killer

a discount retailer that offers a narrow variety but deep assortment of merchandise in a category and thus dominates a category from customer's perspective

Marketing Channel Management

Franchsing

a contractual agreement between franchisor and franchisee allowing the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor

Marketing Channel Management

stock keeping unit (SKU)

the smallest unit available for keeping inventory control . In soft good merchandise an SKU usually means a size, color and style

Marketing Channel Management

Warehouse club

a retailer that offers a limited assortment of food and general merchandise with little service and low prices to ultimate consumers and small businesses e.g. Costco, merchandise on large space, large-sized groceries, located in low-rent districts

Marketing Channel Management

Dollar store

small, full-line discount store that offers a limited merchandise assortment at very low prices, also called extreme-value stores

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Wirtschaftsrechr

Personalmanagement

Marketing

Recht

E-Business Grundlagen

Absatzmarketing

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Einführung in die Betriebswirtschaftslehre

Grundlagen des Marketings

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