Sportmanagment AK Vincet at TU München | Flashcards & Summaries

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TESTE DEIN WISSEN

Which item is not among the SERVQUAL dimensions?

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Quality

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The definition of marketing says that

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a company should focus on its costumers

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Which of the following statements about customer-perceived value is not correct?

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Total customer benefit consists of product and service benefits as well as personnel and image benefits

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According to Ansoff`s product-market expansion grid,

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Serving a current market with current product is the strategy with the lowest risk

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In SWOT analysis

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TESTE DEIN WISSEN

A strong brand name is strength

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TESTE DEIN WISSEN

Porter`s generic strategies postulate that

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The uniqueness competency relates to the cost leadership of a company

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Which of the following statements about marketing-mix instruments is not true?

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Product/service, price, promotion, place, people, process, and physical evidence are marketing-mix instruments

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If costumers are dissatisfied with a service of a company,

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The company should increase the likelihood that the customer actually states the complaint

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Which of the following statements concerning pricing is not correct?

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Price may not only include the amount of money charged for an offer, but also other costs, such as time and travel distance

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Which of the following statements about price differentiation are correct?

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1st degree price differentiation means that each customer pays an individual price

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Which of the statements about the elaboration likelihood when processing communication messages is not correct? In the situation of peripheral route processes…

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TESTE DEIN WISSEN

Consumers are motivated to process messages

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Which of the following statements about the stakeholder concept is not correct?

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Organizations should focus on the most relevant stakeholders and disregard less relevant stakeholders

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Q:

Which item is not among the SERVQUAL dimensions?

A:

Quality

Q:

The definition of marketing says that

A:

a company should focus on its costumers

Q:

Which of the following statements about customer-perceived value is not correct?

A:

Total customer benefit consists of product and service benefits as well as personnel and image benefits

Q:

According to Ansoff`s product-market expansion grid,

A:

Serving a current market with current product is the strategy with the lowest risk

Q:

In SWOT analysis

A:

A strong brand name is strength

Mehr Karteikarten anzeigen
Q:

Porter`s generic strategies postulate that

A:

The uniqueness competency relates to the cost leadership of a company

Q:

Which of the following statements about marketing-mix instruments is not true?

A:

Product/service, price, promotion, place, people, process, and physical evidence are marketing-mix instruments

Q:

If costumers are dissatisfied with a service of a company,

A:

The company should increase the likelihood that the customer actually states the complaint

Q:

Which of the following statements concerning pricing is not correct?

A:

Price may not only include the amount of money charged for an offer, but also other costs, such as time and travel distance

Q:

Which of the following statements about price differentiation are correct?

A:

1st degree price differentiation means that each customer pays an individual price

Q:

Which of the statements about the elaboration likelihood when processing communication messages is not correct? In the situation of peripheral route processes…

A:

Consumers are motivated to process messages

Q:

Which of the following statements about the stakeholder concept is not correct?

A:

Organizations should focus on the most relevant stakeholders and disregard less relevant stakeholders

Sportmanagment AK Vincet

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