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Which item is not among the SERVQUAL dimensions?
The definition of marketing says that
a company should focus on its costumers
Which of the following statements about customer-perceived value is not correct?
Total customer benefit consists of product and service benefits as well as personnel and image benefits
According to Ansoff`s product-market expansion grid,
Serving a current market with current product is the strategy with the lowest risk
In SWOT analysis
A strong brand name is strength
Porter`s generic strategies postulate that
The uniqueness competency relates to the cost leadership of a company
Which of the following statements about marketing-mix instruments is not true?
Product/service, price, promotion, place, people, process, and physical evidence are marketing-mix instruments
If costumers are dissatisfied with a service of a company,
The company should increase the likelihood that the customer actually states the complaint
Which of the following statements concerning pricing is not correct?
Price may not only include the amount of money charged for an offer, but also other costs, such as time and travel distance
Which of the following statements about price differentiation are correct?
1st degree price differentiation means that each customer pays an individual price
Which of the statements about the elaboration likelihood when processing communication messages is not correct? In the situation of peripheral route processes…
Consumers are motivated to process messages
Which of the following statements about the stakeholder concept is not correct?
Organizations should focus on the most relevant stakeholders and disregard less relevant stakeholders
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