Sportmanagement AK Fragen Vincent at TU München

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Study with flashcards and summaries for the course Sportmanagement AK Fragen Vincent at the TU München

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

A clearly defined mission helps management

Select the correct answers:

  1. Evaluate available market opportunities and avoid the that are inconsistent

  2. Plan and implement touchpoint functional conflicts

  3. Eliminates the need for specific functional objectives

  4. Prevent interdepartmental conflict

  5. Define the competition

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

According to Michael Porter, salespeople in a firm practicing a

differentiation strategy:

Select the correct answers:

  1. Attempt to sell nonprice benefits and provide high quality customer service

  2. Insulate themselves from competitive rivalry by creating cost control centers

  3. Choose high-growth markets while holding onto substantial mature markets

  4. Dominate a particular target market although its overall market share may be

    low

  5. Emphasize efficient-scale facilities

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

The key factor in the generation of strategies is:

Select the correct answers:

  1. Creativity

  2. Customer loyalty

  3. Consistency with the organizational culture

  4. Feasibility of market exchanges

  5. Acceptance by community stakeholders

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

Which of the following represents a continuum from low to high market

relationships:

Select the correct answers:

  1. Market exchange, functional relationship, strategic partnership

  2. None of the above

  3. Strategic partnership, functional relationship, market exchange

  4. Functional relationship, market exchange, strategic partnership

  5. Market exchange, strategic partnership, functional relationship

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

A functional relationship between buyer and seller is identified by a:

Select the correct answers:

  1. Cooperative relationship between the participants

  2. Short-time horizon

  3. Low concern for the other party

  4. Collaborative relationship between the participants

  5. Bargaining relationship between the participants

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

Relationships that result in strategic partnership go through four stages

including:

Select the correct answers:

  1. Awareness, Exploration , Expansion and commitment

  2. Suggestion, response, communication, concurrence

  3. Exploration, change, dynamics, restoration

  4. Awareness, integration, designation, and expansion

  5. Beginning, adjustment, middle, end

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

A salesperson who, once he or she has a customer relationship, attempts

to sell a wide variety of products order service engages in:

Select the correct answers:

  1. Cross selling

  2. Efficient consumer selling

  3. Return on customer investment selling

  4. Integrated marketing

  5. Customer value selling

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

A manufacturer of bicycles wanting to use a push strategy could:

Select the correct answers:

  1. Discount bikes to bike rental companies hoping to gain consumer interest and

    sales

  2. Develop a just-in-time reordering system

  3. Teach the retail salespeople how to offer advice on choosing the right model

  4. Develop a sales contest for retail salespeople

  5. Create point-of-purchase displays for bike shops

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

Customer equity is defined as:

Select the correct answers:

  1. The total combined customer lifetime values of all the company’s customers

  2. The total combined supplier lifetime values of all the company´s suppliers

  3. The total combined stock value of all the company´s warehouses

  4. All of the above

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

Which of the following is not part of the marketing concept?

Select the correct answers:

  1. Profits through sales volume

  2. Profits through customer satisfaction

  3. Integrated marketing

  4. Customer needs

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

What does the term NPV stand for?

Select the correct answers:

  1. Net present value

  2. Network price value

  3. Nordic product value

  4. None of the above

Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

The five alternative concepts under which organizations design and carry

out their marketing strategies consists of which of the following?

Select the correct answers:

  1. The production, product, selling, marketing, societal marketing concepts

  2. Brand extensions, profits through sales volume, supplier needs, product,

    selling

  3. None of the above

  4. The production, selling, marketing, societal marketing concepts, supplier

    needs

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Exemplary flashcards for Sportmanagement AK Fragen Vincent at the TU München on StudySmarter:

Sportmanagement AK Fragen Vincent

A clearly defined mission helps management

  1. Evaluate available market opportunities and avoid the that are inconsistent

  2. Plan and implement touchpoint functional conflicts

  3. Eliminates the need for specific functional objectives

  4. Prevent interdepartmental conflict

  5. Define the competition

Sportmanagement AK Fragen Vincent

According to Michael Porter, salespeople in a firm practicing a

differentiation strategy:

  1. Attempt to sell nonprice benefits and provide high quality customer service

  2. Insulate themselves from competitive rivalry by creating cost control centers

  3. Choose high-growth markets while holding onto substantial mature markets

  4. Dominate a particular target market although its overall market share may be

    low

  5. Emphasize efficient-scale facilities

Sportmanagement AK Fragen Vincent

The key factor in the generation of strategies is:

  1. Creativity

  2. Customer loyalty

  3. Consistency with the organizational culture

  4. Feasibility of market exchanges

  5. Acceptance by community stakeholders

Sportmanagement AK Fragen Vincent

Which of the following represents a continuum from low to high market

relationships:

  1. Market exchange, functional relationship, strategic partnership

  2. None of the above

  3. Strategic partnership, functional relationship, market exchange

  4. Functional relationship, market exchange, strategic partnership

  5. Market exchange, strategic partnership, functional relationship

Sportmanagement AK Fragen Vincent

A functional relationship between buyer and seller is identified by a:

  1. Cooperative relationship between the participants

  2. Short-time horizon

  3. Low concern for the other party

  4. Collaborative relationship between the participants

  5. Bargaining relationship between the participants

Sportmanagement AK Fragen Vincent

Relationships that result in strategic partnership go through four stages

including:

  1. Awareness, Exploration , Expansion and commitment

  2. Suggestion, response, communication, concurrence

  3. Exploration, change, dynamics, restoration

  4. Awareness, integration, designation, and expansion

  5. Beginning, adjustment, middle, end

Sportmanagement AK Fragen Vincent

A salesperson who, once he or she has a customer relationship, attempts

to sell a wide variety of products order service engages in:

  1. Cross selling

  2. Efficient consumer selling

  3. Return on customer investment selling

  4. Integrated marketing

  5. Customer value selling

Sportmanagement AK Fragen Vincent

A manufacturer of bicycles wanting to use a push strategy could:

  1. Discount bikes to bike rental companies hoping to gain consumer interest and

    sales

  2. Develop a just-in-time reordering system

  3. Teach the retail salespeople how to offer advice on choosing the right model

  4. Develop a sales contest for retail salespeople

  5. Create point-of-purchase displays for bike shops

Sportmanagement AK Fragen Vincent

Customer equity is defined as:

  1. The total combined customer lifetime values of all the company’s customers

  2. The total combined supplier lifetime values of all the company´s suppliers

  3. The total combined stock value of all the company´s warehouses

  4. All of the above

Sportmanagement AK Fragen Vincent

Which of the following is not part of the marketing concept?

  1. Profits through sales volume

  2. Profits through customer satisfaction

  3. Integrated marketing

  4. Customer needs

Sportmanagement AK Fragen Vincent

What does the term NPV stand for?

  1. Net present value

  2. Network price value

  3. Nordic product value

  4. None of the above

Sportmanagement AK Fragen Vincent

The five alternative concepts under which organizations design and carry

out their marketing strategies consists of which of the following?

  1. The production, product, selling, marketing, societal marketing concepts

  2. Brand extensions, profits through sales volume, supplier needs, product,

    selling

  3. None of the above

  4. The production, selling, marketing, societal marketing concepts, supplier

    needs

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Medienrecht

Sportrecht

Sportdidaktik

sensory physiology

Training und Bewegung I

Anatomie der inneren Organe

Biochemie

Management

Ernährung

Kommunikation

Pädagogik

Psychologie

Soziologie

Training & Bewegung 2

Sportmedizin

Sportmanagment AK Vincet

Bewegungswissenchaften AK Vincent

Kommunikation AK Vincent

TB2 AK Thusker 20120

TB AK 2019

Forschungsmethoden 1 AK 2018

Sportmanagement AK 2017

Sportmanagement AK 2019

Forschung 1 AK 2019

Spome AK

Trainingswissenschaften

Training & Bewegung 1

Psychologische & Pädagogische Basiskompetenz

PSYCHO 1 FRAGEN PROF

Forschung 2 AK

Psycho 2

Anatomie 2 AK 2015

Wissenschaftliches Arbeiten

Anatomie 2016 AK

Anatomie 2 AK 2018

Psychologische & Pädagogische AK 2020

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