SEBA at TU München

Flashcards and summaries for SEBA at the TU München

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Variations of Subscription Model

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Freemium

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Variations of Manufacturer (Direct) Model

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Variations of the Community Model

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Business Model

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Categories of Business Models on the Web

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Brokerage Model

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Variations of Brokerage Model

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Variations of the Merchant Model

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Merchant Model

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Long Tail

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Advertising Model

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Exemplary flashcards for SEBA at the TU München on StudySmarter:

SEBA

Variations of Subscription Model

  • Content Service (e.g. Netflix, Spotify)
  • Person-to-Person Networking Service (e.g. Classmates, Xing, Neu.de)
  • Internet Service Providers (e.g. America Online)
  • Trust Services (e.g.  TRUSTe)

SEBA

Freemium

combination of free content with "premium" (i.e. subscriber- or member-only) content

SEBA

Variations of Manufacturer (Direct) Model

  • Purchase (Dell)
  • Lease (Car-Rental)
  • License (Download.com)

SEBA

Variations of the Community Model

  • Open Source (e.g. Red Hat, SUSE)
  • Social Networking Services (e.g. Facebook, Flickr)
  • Knowledge Networks (e.g. Stackoverflow, Stack. Exchange)
  • Open Content (e.g. Wikipedia)

SEBA

Business Model

A business model is the method of doing business by which a company can sustain itself- that is, generate revenue.

SEBA

Categories of Business Models on the Web

  • Brokerage
  • Advertising
  • Merchant
  • Subscription
  • Manufacturer (Direct)
  • Utility
  • Community
  • Affiliate
  • Infomediary

SEBA

Brokerage Model

Brokers are market makers: they bring buyers and sellers together and facilitate transactions. A broker charges a fee or commission for each transaction it enables.

SEBA

Variations of Brokerage Model

  • Auction Broker (e.g. eBay.com)
  • Transaction Broker (e.g. PayPal)
  • Demand Collection System (e.g. priceline.com)
  • Mobility Broker (e.g. Moovel)

SEBA

Variations of the Merchant Model

  • Virtual Merchant (e.g. Amazon)
  • Bit Vendor (e.g. Apple iTunesMusic Store, Apple App Store)
  • Catalog Merchant (e.g. Otto)
  • Click and Mortar (Barnes and Noble)

SEBA

Merchant Model

Wholesalers and retailers of goods and services. Merchant usually creates an inventory and ist involved in distribution.

SEBA

Long Tail

Online services can carry far more inventory than traditional retailers. More obscure products which aren't popular or are not in demand make up the Long Tail.

SEBA

Advertising Model

A broadcaster (content creator, web site) provides content and services mixed with advertising messages in the form of banner ads.

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