Marketing and Innovation Management at TU München

Flashcards and summaries for Marketing and Innovation Management at the TU München

Arrow

100% for free

Arrow

Efficient learning

Arrow

100% for free

Arrow

Efficient learning

Arrow

Synchronization on all devices

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course Marketing and Innovation Management at the TU München

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Which statement holds true for using trademarks as a protection mechanism?

Select the correct answers:

  1. Trademarks relate to an individual product or technology rather than a series of products?

  2. Trademarks indicate that the overall impression of products differs from already existing designs.

  3. Trademarks mainly apply to artistic works and computer software.

  4. Trademarks relate to a brand and reputation, not individual advances.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Which statement holds true for cross-functional teams in new product development (NPD)?

Select the correct answers:

  1. Cross-functional development teams bring along high cost and time-to-market advantages.

  2. Cross-functional development teams are managed informally.

  3. Cross-functional development teams are only established in large incumbent companies.

  4. Cross-functional development teams are isolated from other teams.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

What are the forms of resistance against innovation.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

What does the power promoter do?

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

In the context of R&D interactions with the environment, which of the following strategies refers to outbound open innovation?

Select the correct answers:

  1. Technology purchasing.

  2. Acquisition of innovative firms.

  3. Technology selling.

  4. Integration of ideas from users.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Based on Cooper's (2001) stage-gate process, which activity is not related to the 'key homework stage' of building a business case?

Select the correct answers:

  1. Detailed technical assessment

  2. Competitive analysis

  3. Detailed business and financial analysis

  4. Working with lead users

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

A marketing research company has just informed Jane that she can be classified as an early adopter. Which of the following characteristics will Jane most likely have?

Select the correct answers:

  1. She waits until uncertainty about a new product is resolved.

  2. She is a well-integrated into her social system.

  3. She has a skeptical attitude about new ideas.

  4. She makes decisions based primarily on past experience.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

What are the design principles of Industry 4.0?

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

In the context of the resource-based view of the firm, what does VRIN stand for?

Select the correct answers:

  1. valuable, remarkable, irreplacable, novel

  2. valuable, remarkable, innovative, non-substituable

  3. valuable, rare, innovative, novel

  4. valuable, rare, inimitable, non-substituable

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Which statement about the PLC (Product Life Cycle) is correct?

Select the correct answers:

  1. In the specific phase, each firm develops its own, specific Innovation design, hoping that it becomes the dominant design.

  2. In the specific phase, increasing levels of firm specialization entail shrinking firm size.

  3. In the fluid phase, production is highly efficient due to well-established processes.

  4. In the transitional phase, the number of process innovations peaks.

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

What does the study by Souder say about the R&D/marketing interface?

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Why does disharmony between R&D and marketing occur according to Souder?

Your peers in the course Marketing and Innovation Management at the TU München create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for Marketing and Innovation Management at the TU München on StudySmarter:

Marketing and Innovation Management

Which statement holds true for using trademarks as a protection mechanism?
  1. Trademarks relate to an individual product or technology rather than a series of products?

  2. Trademarks indicate that the overall impression of products differs from already existing designs.

  3. Trademarks mainly apply to artistic works and computer software.

  4. Trademarks relate to a brand and reputation, not individual advances.

Marketing and Innovation Management

Which statement holds true for cross-functional teams in new product development (NPD)?
  1. Cross-functional development teams bring along high cost and time-to-market advantages.

  2. Cross-functional development teams are managed informally.

  3. Cross-functional development teams are only established in large incumbent companies.

  4. Cross-functional development teams are isolated from other teams.

Marketing and Innovation Management

What are the forms of resistance against innovation.

Against open source software:

  • Employees with job roles facing change
  • Employees without personal experience or training

General: Reational-technological arguments

  • Doubt about function
  • objections against timing (now good?)
  • objections because of missing/limited fit to existinc products/processes

Rational-economic arguments

  • Objections against destruction of valuable assets/competences (becoming obsolete)
  • Objections against risk
  • Doubt about the necessity

Ecological arguments (…)

Marketing and Innovation Management

What does the power promoter do?
  • allocates reesources to innovation project
  • overcomes resistance, possibly using hierarchical potential

Marketing and Innovation Management

In the context of R&D interactions with the environment, which of the following strategies refers to outbound open innovation?
  1. Technology purchasing.

  2. Acquisition of innovative firms.

  3. Technology selling.

  4. Integration of ideas from users.

Marketing and Innovation Management

Based on Cooper's (2001) stage-gate process, which activity is not related to the 'key homework stage' of building a business case?
  1. Detailed technical assessment

  2. Competitive analysis

  3. Detailed business and financial analysis

  4. Working with lead users

Marketing and Innovation Management

A marketing research company has just informed Jane that she can be classified as an early adopter. Which of the following characteristics will Jane most likely have?
  1. She waits until uncertainty about a new product is resolved.

  2. She is a well-integrated into her social system.

  3. She has a skeptical attitude about new ideas.

  4. She makes decisions based primarily on past experience.

Marketing and Innovation Management

What are the design principles of Industry 4.0?
  • Technical assistance (virtual & physical)
  • Interconnection (collab, standards, security)
  • Information transparency (data analytics, information provision)
  • Decentralized decisions

Marketing and Innovation Management

In the context of the resource-based view of the firm, what does VRIN stand for?
  1. valuable, remarkable, irreplacable, novel

  2. valuable, remarkable, innovative, non-substituable

  3. valuable, rare, innovative, novel

  4. valuable, rare, inimitable, non-substituable

Marketing and Innovation Management

Which statement about the PLC (Product Life Cycle) is correct?
  1. In the specific phase, each firm develops its own, specific Innovation design, hoping that it becomes the dominant design.

  2. In the specific phase, increasing levels of firm specialization entail shrinking firm size.

  3. In the fluid phase, production is highly efficient due to well-established processes.

  4. In the transitional phase, the number of process innovations peaks.

Marketing and Innovation Management

What does the study by Souder say about the R&D/marketing interface?

(he took 289 product dev project at 59 manufacturers randomly and did a survey on technical and commercial result and quality of interaction between R&D and marketing)

⇒ most of the cases (59%) show disharmony between R&D and marketing.

Marketing and Innovation Management

Why does disharmony between R&D and marketing occur according to Souder?
  • Different languages and culture (e.g. technical vs. business people)
  • Different objectives
  • lack of trust in information from other functions (NIH syndrome)
  • lack of credibility of information source

Sign up for free to see all flashcards and summaries for Marketing and Innovation Management at the TU München

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program Betriebswirtschaftslehre, Technologie- und Managementorientierte BWL at the TU München there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to TU München overview page

Corporate internationalization strategies and transformation through digitization

Wirtschaftsprivatrecht I (inkl. juristischer Fallbearbeitung)

Energietechnische Anlagen

Business Law II

Biologie für Chemiker

International Political Economy (POL11000)

Intelligent vernetzte Produktion - Industrie 4.0

Applied Strategy & Organization

Biochemie

Business Ethics

Technology and Innovation

Produktion

Empirical Research Methods

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for Marketing and Innovation Management at the TU München or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards

How it works

Top-Image

Get a learning plan

Prepare for all of your exams in time. StudySmarter creates your individual learning plan, tailored to your study type and preferences.

Top-Image

Create flashcards

Create flashcards within seconds with the help of efficient screenshot and marking features. Maximize your comprehension with our intelligent StudySmarter Trainer.

Top-Image

Create summaries

Highlight the most important passages in your learning materials and StudySmarter will create a summary for you. No additional effort required.

Top-Image

Study alone or in a group

StudySmarter automatically finds you a study group. Share flashcards and summaries with your fellow students and get answers to your questions.

Top-Image

Statistics and feedback

Always keep track of your study progress. StudySmarter shows you exactly what you have achieved and what you need to review to achieve your dream grades.

1

Learning Plan

2

Flashcards

3

Summaries

4

Teamwork

5

Feedback