Management at TU München

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Study with flashcards and summaries for the course Management at the TU München

Exemplary flashcards for Management at the TU München on StudySmarter:

Difficulties of external analysis?

Exemplary flashcards for Management at the TU München on StudySmarter:

What makes a competitive advantage?

Exemplary flashcards for Management at the TU München on StudySmarter:

Arenas (Forming a Strategy)

Exemplary flashcards for Management at the TU München on StudySmarter:

What are the five elements of market entry strategies?

Exemplary flashcards for Management at the TU München on StudySmarter:

Qualitative approaches to industry definition

Exemplary flashcards for Management at the TU München on StudySmarter:

When do firms operate in the same industry?

Exemplary flashcards for Management at the TU München on StudySmarter:

4 Subquestions for economic logic

Exemplary flashcards for Management at the TU München on StudySmarter:

Economic Logic/Financials Dimensions

Exemplary flashcards for Management at the TU München on StudySmarter:

How is foreign market entry triggered?

Exemplary flashcards for Management at the TU München on StudySmarter:

What are the four levels of need to change?

Exemplary flashcards for Management at the TU München on StudySmarter:

Where does cash come from? name 4

Exemplary flashcards for Management at the TU München on StudySmarter:

What does the value chain (VC) include?

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Exemplary flashcards for Management at the TU München on StudySmarter:

Management

Difficulties of external analysis?
Uncertainty, Complexity, Bias

Management

What makes a competitive advantage?
Value advantage, price advantage

Management

Arenas (Forming a Strategy)
– selection of markets & market segments
– fit between environment (industry attractiveness) & own strengths (resources)

Management

What are the five elements of market entry strategies?
– Target market selection
– Target market offerings
– Entry mode
– Market entry timing
– Target market business case

Management

Qualitative approaches to industry definition
•Analysis of conditions of substitution
-Similar product performance characteristics
-Similar occasions for use
-Sold in the same geographic market

Management

When do firms operate in the same industry?
If one firms production/price decision affect the price the other firm charges.

Management

4 Subquestions for economic logic
1. What is your revenue model?
2. What determines your costs?
3. What is your margin model?
4. When does cash flow-in and flow-out?

Management

Economic Logic/Financials Dimensions
1. What is your revenue model?
2. What determines your costs?
3. What is your margin model?
4. When does your cash flow in & flow out?

Management

How is foreign market entry triggered?
1. Reactive Market Entry (Tit-For-Tat)
2. Follow the Leader
3. Consequence of Business Model Design
4. Result of Superior Business Model

Management

What are the four levels of need to change?
Lv.0: Health Company
Lv.1: Expectation Problems
Lv.2: Performance Problems
Lv.3: Liquidity Problems

Management

Where does cash come from? name 4
1. Operating cash flow
2. Asset structure
3. Cash in from external equity increase
4. Cash in from external debt increase

Management

What does the value chain (VC) include?
R&D – Purchasing – Operations – Marketing/Sales – Service

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