Introduction 2 Management at TU München

Flashcards and summaries for Introduction 2 Management at the TU München

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Planning activities

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

(Health care / sport) economics

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Resource Allocation to SBUs

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Defining the Mission

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Defining the Business

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Welchen Anteil hat der Sportmarkt am GDP?

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Anteil GDP Health Care

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Who spends money on health care?

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Probleme des Gesundheitsmarktes aus Managementsicht? 

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Which problems are you facing in management of healthcare? 

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

why do you have advantages by being insured private?

Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

§ Management (in health care / sport)

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Exemplary flashcards for Introduction 2 Management at the TU München on StudySmarter:

Introduction 2 Management

Planning activities

I. Defining the mission
II. Defining the business
III. Assigning resources to each strategic business unit
IV.Assessing growth opportunities

Introduction 2 Management

(Health care / sport) economics

Considers the whole health market, market equilibrium, and market
regulation, as well as relationships between market actors; evaluation of
medical care / sport) and health care / sport systems.

Introduction 2 Management

Resource Allocation to SBUs

Purpose of Strategic Business Units (SBUs):
Develop separate strategies and assign appropriate funding to business
that can be managed independently from each other.
Three characteristics:
§ Single business, or collection of related businesses,
that can be planned separately from the rest
§ There is an own set of competitors for each strategic business unit
§ A manager is responsible for planning and profit performance

Introduction 2 Management

Defining the Mission

The mission should answer the following questions:
1. What is our business?
2. Who are our customers?
3. What is the value to our customers?
4. What will our business be?
5. What should our business be?
Mission statement

Introduction 2 Management

Defining the Business

Organizations should consider their business as a
customer-satisfying process that delivers expected value

Introduction 2 Management

Welchen Anteil hat der Sportmarkt am GDP?

5%

Introduction 2 Management

Anteil GDP Health Care

11%

Introduction 2 Management

Who spends money on health care?

– Statutory health insurance (Gesetzliche Krankenversicherung)
– Private health insurance (Private Krankenversicherung)
– Statutory pension insurance (Gesetzliche Rentenversicherung)
– Statutory accident insurance (Gesetzliche Unfallversicherung)
– Employers (Arbeitgeber)
– Public institutions (Öffentliche Institutionen)
– Private households (Private Haushalte)

Introduction 2 Management

Probleme des Gesundheitsmarktes aus Managementsicht? 

People have to become part of the service and have to pay for it instead of just taking medicine

Introduction 2 Management

Which problems are you facing in management of healthcare? 

role of equity and need for healthcare

government subsidies and public provisions
restriction on competition
prominence of insurance (third party payment = no need for doctor to improve and patient doesn`t know what he is paying for)
presence of not-for-profit organizaitons (gyms vs. clubs)
information asymmetries in stakeholders leading to uncertainty in consumers
services are often individualized and need integration of consumers

Introduction 2 Management

why do you have advantages by being insured private?

because doctor gets nearly three times the money for the same service

Introduction 2 Management

§ Management (in health care / sport)

Considers management tasks and functions from the singular perspective
of the stakeholders in the (health care / sport) market.

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