CH4: Consumer Behavior at TU München | Flashcards & Summaries

Lernmaterialien für CH4: Consumer Behavior an der TU München

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Def. Primacy-Recency Effect
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8 = things we encountered first & last are usually most easily remembered things; can be explained with decay & interferences
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Def. Retrieval
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6 = process of remembering or accessing previously stored information in memory
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Parts of Memory
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6/7 - Sensory memory = temporarily storing information from 5 senses; stored automatically and retained only briefly - working memory = part of memory where incoming information is encoded or interpreted for further processing - long-term memory = part of memory where informations stored permanently for later use
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Def. Sensory memory
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6 = part of memory which is receiving information from 5 sense for temporary storage; info is stored automatically and retained only briefly
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Def. Consumer Memory
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6 = learning process over time by storing and retrieving information; can be consciously or unconsciously
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Types of Information processing
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6 - discursive = thinking about an object and representing it with the word - imagery = thinking about an object and representing it with the image, auditory, tactile, olfactory
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Def. & Types of Long-term Memory
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7 = part of memory where information is permanently stored for later use - episodic = personal relevant information, as experiences, ourselves, our personal - semantic = general information about an entity
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Types of Long-term memory
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7 - Episodic = knowledge about personal events, experiences - Semantic = knowledge about general entities and objects
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Difference explicit & implicit memory
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7 explicit = consumers are consciously aware that they're remembering something implicit = consumers are unconsciously aware that they remember something
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Forms of explicit memory
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7 - recognition = remembering something when being exposed to a stimuli - recall = remembering something without being exposed to a stimuli
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Def. ellaboration
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7 = transferring information into long-term memory by processing it at deeper levels
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Forms of Knowledge Content
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7 Schema = knowledge about what objects / persons are & what they mean to a consumer Script = knowledge how to do things with objects / persons
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Q:
Def. Primacy-Recency Effect
A:
8 = things we encountered first & last are usually most easily remembered things; can be explained with decay & interferences
Q:
Def. Retrieval
A:
6 = process of remembering or accessing previously stored information in memory
Q:
Parts of Memory
A:
6/7 - Sensory memory = temporarily storing information from 5 senses; stored automatically and retained only briefly - working memory = part of memory where incoming information is encoded or interpreted for further processing - long-term memory = part of memory where informations stored permanently for later use
Q:
Def. Sensory memory
A:
6 = part of memory which is receiving information from 5 sense for temporary storage; info is stored automatically and retained only briefly
Q:
Def. Consumer Memory
A:
6 = learning process over time by storing and retrieving information; can be consciously or unconsciously
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Q:
Types of Information processing
A:
6 - discursive = thinking about an object and representing it with the word - imagery = thinking about an object and representing it with the image, auditory, tactile, olfactory
Q:
Def. & Types of Long-term Memory
A:
7 = part of memory where information is permanently stored for later use - episodic = personal relevant information, as experiences, ourselves, our personal - semantic = general information about an entity
Q:
Types of Long-term memory
A:
7 - Episodic = knowledge about personal events, experiences - Semantic = knowledge about general entities and objects
Q:
Difference explicit & implicit memory
A:
7 explicit = consumers are consciously aware that they're remembering something implicit = consumers are unconsciously aware that they remember something
Q:
Forms of explicit memory
A:
7 - recognition = remembering something when being exposed to a stimuli - recall = remembering something without being exposed to a stimuli
Q:
Def. ellaboration
A:
7 = transferring information into long-term memory by processing it at deeper levels
Q:
Forms of Knowledge Content
A:
7 Schema = knowledge about what objects / persons are & what they mean to a consumer Script = knowledge how to do things with objects / persons
CH4: Consumer Behavior

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