CH10: Consumer Behavior at TU München

Flashcards and summaries for CH10: Consumer Behavior at the TU München

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Study with flashcards and summaries for the course CH10: Consumer Behavior at the TU München

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Family

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Household

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Changing Trends in Household structure

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Gatekeeper

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Influencer

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Decider

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Buyer

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. User

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Husband- vs. Wife-Dominant Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Autonomic Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Syncretic Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Social Class

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Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

CH10: Consumer Behavior

Def. Family
19 = defined as group of individuals, living together and are related by marriage, blood, adoption

CH10: Consumer Behavior

Def. Household
19 = includes single person or group of individuals living together, regardless if they are related

CH10: Consumer Behavior

Changing Trends in Household structure
19 - older marriage - young individual to young married expenses increase highly, then stable until old - dual career families - divorce - smaller families - same sex & transgender

CH10: Consumer Behavior

Def. Gatekeeper
19 = household member, who collects and controls information to decision

CH10: Consumer Behavior

Def. Influencer
19 = household member who tries to express opinions and influences purchasing and acquiring decision

CH10: Consumer Behavior

Def. Decider
19 = household member who determines which product/service will be chosen

CH10: Consumer Behavior

Buyer
19 = household member who purchases product/service

CH10: Consumer Behavior

Def. User
19 = household member who consumes

CH10: Consumer Behavior

Def. Husband- vs. Wife-Dominant Decision
19 Husband-Dominant = decision primarily made by male head-of-household Wife-Dominant = decision primarily made by female head-of-household

CH10: Consumer Behavior

Def. Autonomic Decision
19 = equally decided decision, but not by both

CH10: Consumer Behavior

Def. Syncretic Decision
19 = decision made jointly (e.g. vacation)

CH10: Consumer Behavior

Def. Social Class
20 = members tend to share values and behavior - three major classes: High, middle, low - structure strongly affected by norms & values, behavior - people ar more likely to be influenced by other individuals in their social class - norms & behavior in one class can influence other individuals in other class

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