CH10: Consumer Behavior at TU München

Flashcards and summaries for CH10: Consumer Behavior at the TU München

Arrow

100% for free

Arrow

Efficient learning

Arrow

100% for free

Arrow

Efficient learning

Arrow

Synchronization on all devices

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course CH10: Consumer Behavior at the TU München

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

How social class is determined?

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Mobility & Trends in social classes

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

How does social class affect consumption

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Social Class

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Syncretic Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Autonomic Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Husband- vs. Wife-Dominant Decision

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. User

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Buyer

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Decider

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Influencer

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

Def. Gatekeeper

Your peers in the course CH10: Consumer Behavior at the TU München create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for CH10: Consumer Behavior at the TU München on StudySmarter:

CH10: Consumer Behavior

How social class is determined?
20
– Income vs. Social class
– occupation & education
– other: area residence, possessions, family background, social interactions

CH10: Consumer Behavior

Mobility & Trends in social classes
20
– Upward Mobility: education, possessions
– Downward Mobility: increasing trend in some societies
– Social class fragmentation: through up, down

CH10: Consumer Behavior

How does social class affect consumption
20
– Conspicuous Consumption & status symbol = consume to show ones status, ability
– compensatory consumption = compensate frustration/difficulties in life by buying products/services

CH10: Consumer Behavior

Def. Social Class
20
= members tend to share values and behavior
– three major classes: High, middle, low
– structure strongly affected by norms & values, behavior
– people ar more likely to be influenced by other individuals in their social class
– norms & behavior in one class can influence other individuals in other class

CH10: Consumer Behavior

Def. Syncretic Decision
19
= decision made jointly (e.g. vacation)

CH10: Consumer Behavior

Def. Autonomic Decision
19
= equally decided decision, but not by both

CH10: Consumer Behavior

Def. Husband- vs. Wife-Dominant Decision
19
Husband-Dominant = decision primarily made by male head-of-household
Wife-Dominant = decision primarily made by female head-of-household

CH10: Consumer Behavior

Def. User
19
= household member who consumes

CH10: Consumer Behavior

Buyer
19
= household member who purchases product/service

CH10: Consumer Behavior

Def. Decider
19
= household member who determines which product/service will be chosen

CH10: Consumer Behavior

Def. Influencer
19
= household member who tries to express opinions and influences purchasing and acquiring decision

CH10: Consumer Behavior

Def. Gatekeeper
19
= household member, who collects and controls information to decision

Sign up for free to see all flashcards and summaries for CH10: Consumer Behavior at the TU München

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program Management And Technology at the TU München there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to TU München overview page

Business Analytics

Investment and Financial Management

Scheduling Lean Manufacturing Systems

International relations

User Modeling and Recommender Systems

CH2: Consumer Behavior

CH3: Consumer Behavior

CH4: Consumer Behavior

CH5: Consumer Behavior

CH8: Consumer Behavior

CH11: Consumer Behavior

CH12: Consumer Behavior

Marketing

R Codes

Anorganische

AC Verbindungen_Tutorien

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for CH10: Consumer Behavior at the TU München or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards

How it works

Top-Image

Get a learning plan

Prepare for all of your exams in time. StudySmarter creates your individual learning plan, tailored to your study type and preferences.

Top-Image

Create flashcards

Create flashcards within seconds with the help of efficient screenshot and marking features. Maximize your comprehension with our intelligent StudySmarter Trainer.

Top-Image

Create summaries

Highlight the most important passages in your learning materials and StudySmarter will create a summary for you. No additional effort required.

Top-Image

Study alone or in a group

StudySmarter automatically finds you a study group. Share flashcards and summaries with your fellow students and get answers to your questions.

Top-Image

Statistics and feedback

Always keep track of your study progress. StudySmarter shows you exactly what you have achieved and what you need to review to achieve your dream grades.

1

Learning Plan

2

Flashcards

3

Summaries

4

Teamwork

5

Feedback