Midterm at Pangasinan State University | Flashcards & Summaries

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Lernmaterialien für Midterm an der Pangasinan State University

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Dashboard Metrics

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These are the metrics that are visible on your dashboard in Google Analytics

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content marketing

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uses storytelling and information sharing to increase brand awareness

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1. Product Listing Ads 2. Banner Ads 3. Demand-side platforms (DSP) 4. Affiliate ads 5. Native ads 6. Social media ads 7. Video ads 8. Email ads

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The 8 Main Types of Online Advertising

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pull marketing

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is a passive technique by which online shoppers take the initiative requesting specific information on the Web

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Search Engine Optimization (SEO)

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The goal of ______ is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business's website

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Pay-per-click (PPC)

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refers to paid advertisements and promoted search engine results

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Search Engine Optimization (SEO) Pay-per-Click (PPC) Media Marketing Content Marketing Email Marketing Mobile Marketing Marketing Analytics Affiliate Marketing

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8 Types of Digital Marketing

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media marketing

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This includes everything a business does via social media channels

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email marketing

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is still one of the most effective marketing techniques

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mobile marketing

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This digital marketing type is this focused on reaching your target audience on their smart phone or tablet

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affiliate marketing

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utilizes the ever-growing popularity of industry experts and social media influencers

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push marketing

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is a proactive technique that enables e-marketers to "push" their product/service information to Web visitors or shoppers without their requesting it

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  • 6452 Karteikarten
  • 1674 Studierende
  • 10 Lernmaterialien

Beispielhafte Karteikarten für deinen Midterm Kurs an der Pangasinan State University - von Kommilitonen auf StudySmarter erstellt!

Q:

Dashboard Metrics

A:

These are the metrics that are visible on your dashboard in Google Analytics

Q:

content marketing

A:

uses storytelling and information sharing to increase brand awareness

Q:

1. Product Listing Ads 2. Banner Ads 3. Demand-side platforms (DSP) 4. Affiliate ads 5. Native ads 6. Social media ads 7. Video ads 8. Email ads

A:

The 8 Main Types of Online Advertising

Q:

pull marketing

A:

is a passive technique by which online shoppers take the initiative requesting specific information on the Web

Q:

Search Engine Optimization (SEO)

A:

The goal of ______ is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business's website

Mehr Karteikarten anzeigen
Q:

Pay-per-click (PPC)

A:

refers to paid advertisements and promoted search engine results

Q:

Search Engine Optimization (SEO) Pay-per-Click (PPC) Media Marketing Content Marketing Email Marketing Mobile Marketing Marketing Analytics Affiliate Marketing

A:

8 Types of Digital Marketing

Q:

media marketing

A:

This includes everything a business does via social media channels

Q:

email marketing

A:

is still one of the most effective marketing techniques

Q:

mobile marketing

A:

This digital marketing type is this focused on reaching your target audience on their smart phone or tablet

Q:

affiliate marketing

A:

utilizes the ever-growing popularity of industry experts and social media influencers

Q:

push marketing

A:

is a proactive technique that enables e-marketers to "push" their product/service information to Web visitors or shoppers without their requesting it

Midterm

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