Managing The Front End Of Innovation at LMU München | Flashcards & Summaries

Lernmaterialien für Managing the Front End of Innovation an der LMU München

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Def.: Research

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Research is a discovery process and provides the foundation for hypotheses.


Because the FEI is problem -driven, detailed understanding of the context, the stakeholders (users, buyers, sellers, intermediaries, etc.), and their motivations is required. Managing the research component of the FEI process requires openness to hear & refute assumptions.

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Defining the Front End


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The identification & assessment of problems to solve and solution alternatives


>> defined as work that is done toward developing a product before that project enters into the formal product development system. (Markham, 2013)
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Def.: Prototyping (3)

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  1. is an iterative process to test the alternative solution ideas.

  2. Different forms of prototyping allow for various types of solution testing.

  3. As prototyping continues, the focus shifts from assessing appropriateness to refinement of ideas.

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Primary research

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  • conducted for a specific purpose .

  • First hand

  • understanding of the problem space



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Observation

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  • will reveal tacit needs that people are typically unable to articulate

  • Provides rich data


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How do companies learn about problems to solve?

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Interviews & Focus Groups

-> (Over -) Reliance in companies on interviews and focus groups
-> No discrimination for early vs late stages of FEI
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Confounding: FEI is a balancing act between many tensions

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Stability Flexibility

Certainty Uncertainty

Creativity Discipline

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Consumer needs (vs consumer insights)

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needs that new products address

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Defining Innovation

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The identification and production of new or improved solutions


Usually, managers equate innovation with creativity. But innovation is not creativity. Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business.” (Govindarajan, 2010).

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Ethnographic approach 

  1. systm observation process? (=correct)
  2. info gathered by obs.?


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Identification of latent customer needs while using a product

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Observation (5 Patterns)

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  1. Work -arounds :what people invented to get the job done

  2. Barriers : overt hurdles and sticking points

  3. Repurposed objects : shows unmet needs

  4. Wear patterns : show vital clues

  5. User “torture” :discomforts that users endure

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Observation ( Organizing Framework I)

A E I O U

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collect and interpret observational data


Activities - What

Environments - Where

Interactions - Who

Objects - artifacts

Users - roles and relationships






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Q:

Def.: Research

A:

Research is a discovery process and provides the foundation for hypotheses.


Because the FEI is problem -driven, detailed understanding of the context, the stakeholders (users, buyers, sellers, intermediaries, etc.), and their motivations is required. Managing the research component of the FEI process requires openness to hear & refute assumptions.

Q:

Defining the Front End


A:

The identification & assessment of problems to solve and solution alternatives


>> defined as work that is done toward developing a product before that project enters into the formal product development system. (Markham, 2013)
Q:

Def.: Prototyping (3)

A:
  1. is an iterative process to test the alternative solution ideas.

  2. Different forms of prototyping allow for various types of solution testing.

  3. As prototyping continues, the focus shifts from assessing appropriateness to refinement of ideas.

Q:

Primary research

A:
  • conducted for a specific purpose .

  • First hand

  • understanding of the problem space



Q:

Observation

A:
  • will reveal tacit needs that people are typically unable to articulate

  • Provides rich data


Mehr Karteikarten anzeigen
Q:

How do companies learn about problems to solve?

A:
Interviews & Focus Groups

-> (Over -) Reliance in companies on interviews and focus groups
-> No discrimination for early vs late stages of FEI
Q:

Confounding: FEI is a balancing act between many tensions

A:

Stability Flexibility

Certainty Uncertainty

Creativity Discipline

Q:

Consumer needs (vs consumer insights)

A:

needs that new products address

Q:

Defining Innovation

A:

The identification and production of new or improved solutions


Usually, managers equate innovation with creativity. But innovation is not creativity. Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business.” (Govindarajan, 2010).

Q:

Ethnographic approach 

  1. systm observation process? (=correct)
  2. info gathered by obs.?


A:

Identification of latent customer needs while using a product

Q:

Observation (5 Patterns)

A:
  1. Work -arounds :what people invented to get the job done

  2. Barriers : overt hurdles and sticking points

  3. Repurposed objects : shows unmet needs

  4. Wear patterns : show vital clues

  5. User “torture” :discomforts that users endure

Q:

Observation ( Organizing Framework I)

A E I O U

A:

collect and interpret observational data


Activities - What

Environments - Where

Interactions - Who

Objects - artifacts

Users - roles and relationships






Managing the Front End of Innovation

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