Marketing at Hochschule Ruhr West

Flashcards and summaries for Marketing at the Hochschule Ruhr West

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Study with flashcards and summaries for the course Marketing at the Hochschule Ruhr West

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What is part of the Strategic Marketing Planning?

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What are Marketing objectives

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

How can Marketing objectives be differentiated?

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Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What are economic targets?

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What are non-economic/psychological?

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What are the Operationalization of objectives?

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

For what reasons is it advisable to formulate marketing objectives

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Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

Explain the nature and meaning of objectives!

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

Using a self-chosen example, explain the dimensions that must be
considered in the precise formulation of objectives!

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What is target content?

Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What is target extent?

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Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

What is target period?

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Exemplary flashcards for Marketing at the Hochschule Ruhr West on StudySmarter:

Marketing

What is part of the Strategic Marketing Planning?

Situation analysis

Marketing

What are Marketing objectives

intended target states (imperatives) in the future

Marketing

How can Marketing objectives be differentiated?

  • economic targets (e.g. turnover, market share, profit) and 
  • non-economic/psychological outcomes (e.g. awareness, image, satisfaction)

Marketing

What are economic targets?

turnover, market share, profit

Marketing

What are non-economic/psychological?

awareness, image, satisfaction)

Marketing

What are the Operationalization of objectives?

 target content (what should be achieved?)
e.g. increase in profits
• target extent (how much should be achieved?)
e.g. increase of 15%
• target period (when should the goal be reached?)
e.g. within the next 2 years
• target area (for which area/business area/region ... should the
destination apply?)

Marketing

For what reasons is it advisable to formulate marketing objectives

  • they give the opportunity to check if the targets are succeeded 

Marketing

Explain the nature and meaning of objectives!

  • intended marketing targets
  • devided in:
    • psycholocical targets
    • economic targets


Marketing

Using a self-chosen example, explain the dimensions that must be
considered in the precise formulation of objectives!

  1. target content
  2. target extent
  3. target period
  4. target area


Marketing

What is target content?

What should be achieved?

(increase of profits)

Marketing

What is target extent?

how much should be achieved?

(e.g. increase of 15%)

Marketing

What is target period?

when should the goal be reached?

(e.g. within the next 2 years)

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