Applied Social Psychology at Hochschule Rhein-Waal

Flashcards and summaries for Applied Social Psychology at the Hochschule Rhein-Waal

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Definition of social psychology?

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What is social cognition?

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Are people mostly in the auto pilot?

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Exemplary flashcards for Applied Social Psychology at the Hochschule Rhein-Waal on StudySmarter:

Top-down vs. bottom up

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Configural model (Asch, 1946)

Exemplary flashcards for Applied Social Psychology at the Hochschule Rhein-Waal on StudySmarter:

Social schemas = ?

Exemplary flashcards for Applied Social Psychology at the Hochschule Rhein-Waal on StudySmarter:

Role schemas = ?

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What is a prototype?

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Schema use and development

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Individual differences (name at least 3)

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Which three distinctions are made within the concept "priming"?

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Explain perceptual salience and the experiment from Taylor & Fiske.

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Exemplary flashcards for Applied Social Psychology at the Hochschule Rhein-Waal on StudySmarter:

Applied Social Psychology

Definition of social psychology?

Social psychology is defined as ‘the scientific investigation of how the thoughts, feelings and behaviors of individuals are influenced by the actual, imagined or implied presence of others’ (Allport, 1954, p.5).

Applied Social Psychology

What is social cognition?

Social cognition are cognitive processes and structures that influence and are influenced by social behavior (Hogg & Vaughan, 2011, p. 42)

Applied Social Psychology

Are people mostly in the auto pilot?

People are mostly in the "auto pilot" and evaluate the environment very quickly and on the basis of previous experiences and knowledge of the world.

Applied Social Psychology

Top-down vs. bottom up

  • In top-down approaches, knowledge or expectations (hypotheses, theory) are the basis for personal perception. Information is tested to see whether hypotheses are confirmed (=theory-driven process).
  • Bottom-up approaches are more like a controlled process. Consideration of many information / data, piecing together data until a bigger picture is arrived at (=data-driven cognition).

Applied Social Psychology

Configural model (Asch, 1946)

Descriptions of fictitious persons with selection of different personality traits (intelligent, skillful, cautious..) were given.

Request to evaluate with a selection of further traits (happy/unhappy, generous/ungenerous…) the described person. The description differed in some key traits like “warm vs cold” or “polite vs blunt”.

- Result:

  • central features (for example, cold) influence the inference processes (conclusion based on premise)
  • peripheral characteristics (e.g., diligent) have little effect on the evaluation.

Applied Social Psychology

Social schemas = ?

basis for automatic thinking

Applied Social Psychology

Role schemas = ?

are knowledge structures about role occupants (e.g. mother, doctor…).

Applied Social Psychology

What is a prototype?

A prototype is the cognitive representation of the typical/ideal defining features of a category.

Applied Social Psychology

Schema use and development

People tend to use

  • basic level categories, neither too inclusive nor exclusive (e.g. career woman, not woman or female CEO)
  • social stereotypes and roles and not traits
  • easily detected feature (skin color, dress..) or contextually distinct (one woman in a group of men)
  • accessible schemas (habitually used or salient)
  • important to oneself in the context
  • mood-congruent

Applied Social Psychology

Individual differences (name at least 3)

People differ in….

  • attributional complexity (explanations about other people)
  • uncertainty orientation (interest of gaining information)
  • need for cognition (thinking deeply about things)
  • cognitive complexity (ability to understand cognitive processes)
  • chronic accessibility (extent to which certain concepts are at the forefront of people’s mind because of their biography)
  • temporarily accessibility (recent experience)

Applied Social Psychology

Which three distinctions are made within the concept "priming"?

Distinction between

  • Semantic Priming
  • Procedural Priming
  • Subsequently Priming

> The process by which recent experience increase the accessibility of a schema, trait or concept.

> Priming is the preparation or even facilitation of a response to a target stimulus (increase of accessibility) by the processing of a specific other stimulus.

Applied Social Psychology

Explain perceptual salience and the experiment from Taylor & Fiske.

The property of a stimulus that makes it stand out in relation to other stimuli and attract attention.


> People assess actor they could see better as more dominant.

> If situations are hard to see, people emerge and the situation is underestimated.

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