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Flashcards and summaries for Quantitative Methoden 1 at the Hochschule Osnabrück

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Benchmark

Vergleichsmaßstab: vergleichende Analyse von Ergebnissen oder Prozessen mit einem festgelegten Bezugswert

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data-mining

Mithilfe von computergestützten Methoden (IT, Mathe, Statistik) Trends oder Muster untersuchen/finden

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Einsatzbereiche quantitativer Methoden in der Wirtschaftspsychologie

Marketingberatung: Fokusgruppenbefragung, Effektstudien
Marktforschung: Clustering und Segmentierung, Kundenbefragungen
Vertrieb und Verkauf: Verteilungsschlüssel, Regressionsanalysen
Change-Management: Evaluationsstudien, Mitarbeiterbefragungen
Personalauswahl und - entwicklung: Eignungstests/Diagnostik/Auswahlverfahren, Erfassung von Schlüsselkompetenzen

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Funktionen von Statistiken

Stichprobenziehung,
Datenerhebung,
Datenanalyse,
Informationsverdichtung,
Entscheidungsunterstützung

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4 Fragen des Forschungsprozesses

1. Forschungsfrage (Themenfindung, Hypothesenbildung)

2. Datenerhebung (Fragebögen zum Messen von Konstrukten)

3. Auswertung (Datenanalyse)

4. Präsentation (Studie, Buch, PP)

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Merkmalsträger

Größe

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Merkmal/Variable

Alter

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Merkmalsausprägung

20 Jahre

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Absolute Häufigkeit

Tatsächliche Zahl

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Relative Häufigkeit

Prozentzahl

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Kriterien einer guten Forschungsfrage

Zeit: im vorgegebenen Zeitraum beantwortbar
Mittel und Fähigkeiten: realisierbare Beantwortung (ausreichende Kenntnisse und Mittel, Materialien)
Potenzial: Frage ist erörterbar & diskutierbar
Relevanz: relevant für die wissenschaftliche Community
Präzision: Formulierung der Frage in präziser Sprache
Spezifikation: Bezug zu einem konkreten Problem/Beobachtung/Sachverhalt

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Forschungsfrage

-> Fragetyp: Beschreibung

Leitfrage:

Was für ein Fall? Realität?

Beispiele:

- Wie hat sich die Arbeitskräftemobilität in der EU seit 1990 verändert?

- Inwiefern haben sich die Führungsstile im Gesundheitssektor in den letzten zwei Jahrzehnten dem transformationalen Führungsstil angenähert?

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Quantitative Methoden 1 at Hochschule Osnabrück

Flashcards and summaries for Quantitative Methoden 1 at the Hochschule Osnabrück

Study with flashcards and summaries for the course Quantitative Methoden 1 at the Hochschule Osnabrück

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Quantitative Methoden 1 at Hochschule Osnabrück

Flashcards and summaries for Quantitative Methoden 1 at the Hochschule Osnabrück

Study with flashcards and summaries for the course Quantitative Methoden 1 at the Hochschule Osnabrück

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Quantitative Methoden

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