Introduction to Marketing 1003MKT at Hochschule Fulda

Flashcards and summaries for Introduction to Marketing 1003MKT at the Hochschule Fulda

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course Introduction to Marketing 1003MKT at the Hochschule Fulda

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What is the PESTLE Analysis?

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What is SWOT Analysis?

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What is market research?

This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Strengths (SWOT Analysis)

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Treats (SWOT Analysis)

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What are the social responsibilities of businesses?

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What is The ‘Macro’ Environment?

This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What is The ‘Micro’ Environment?

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Weakness (SWOT Analysis)

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Marketing Strategy comprises of:

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Opportunities (SWOT Analysis)

This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

What are the steps in the market research process?

Your peers in the course Introduction to Marketing 1003MKT at the Hochschule Fulda create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for Introduction to Marketing 1003MKT at the Hochschule Fulda on StudySmarter:

Introduction to Marketing 1003MKT

What is the PESTLE Analysis?

  • used to examine the current and future state of the industry an organisation belongs to.
  • Political
  • Economic
  • Social
  • Technology
  • Legal
  • Environment (new inclusion)

Introduction to Marketing 1003MKT

What is SWOT Analysis?

  • structured planning method
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Introduction to Marketing 1003MKT

What is market research?

systematic collection, analysis and interpretation of information relevant to marketing decisions.

Introduction to Marketing 1003MKT

Strengths (SWOT Analysis)

give your business an advantage over others

Introduction to Marketing 1003MKT

Treats (SWOT Analysis)

could cause trouble for the business

Introduction to Marketing 1003MKT

What are the social responsibilities of businesses?

  • OECD guidelines (Organisation for Economic Co-operation and Development)

Introduction to Marketing 1003MKT

What is The ‘Macro’ Environment?

External factors – not controllable by the organisation

Introduction to Marketing 1003MKT

What is The ‘Micro’ Environment?

Internal factors – controllable by the organisation

Introduction to Marketing 1003MKT

Weakness (SWOT Analysis)

that place the business at a disadvantage relative to others

Introduction to Marketing 1003MKT

Marketing Strategy comprises of:

1. Market segmentation
2. Marketing Mix

Introduction to Marketing 1003MKT

Opportunities (SWOT Analysis)

your business has the possibility to exploit to its advantage

Introduction to Marketing 1003MKT

What are the steps in the market research process?

  1. DEFINE the research problem
  2. DETERMINE the research design
  3. CHOOSE the method for collecting primary data
  4. DESIGN the sample
  5. COLLECT the data
  6. ANALYSE and interpret the data
  7. PREPARE the research report

Sign up for free to see all flashcards and summaries for Introduction to Marketing 1003MKT at the Hochschule Fulda

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program Introduction to Marketing 1003MKT at the Hochschule Fulda there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to Hochschule Fulda overview page

Ernährungspsychologie von Misava

Ernährungssoziologie

Statistik

Introduction to Deep Learning at

TU München

Introduction to Management at

Hochschule Ruhr West

Introduction to Linguistic at

Universität Paderborn

Introduction to Linguistic at

Pädagogische Hochschule Karlsruhe

Introduction to the USA at

Universität Greifswald

Similar courses from other universities

Check out courses similar to Introduction to Marketing 1003MKT at other universities

Back to Hochschule Fulda overview page

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for Introduction to Marketing 1003MKT at the Hochschule Fulda or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
X

StudySmarter - The study app for students

StudySmarter

4.5 Stars 1100 Rating
Start now!
X

Good grades at university? No problem with StudySmarter!

89% of StudySmarter users achieve better grades at university.

50 Mio Flashcards & Summaries
Create your own content with Smart Tools
Individual Learning-Plan

Learn with over 1 million users on StudySmarter.

Already registered? Just go to Login