Business English at Hochschule Düsseldorf

Flashcards and summaries for Business English at the Hochschule Düsseldorf

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Study with flashcards and summaries for the course Business English at the Hochschule Düsseldorf

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

ATL - Above the line

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

BTL - Below the line

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

TTL - Trough the line
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Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Event Marketing

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Clippings

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Community relations

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Conversion rate
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Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Editorial calendar

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Embargo

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Envelope stuffer

Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

In-house magazine/ newslater
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Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

List maintenance

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Exemplary flashcards for Business English at the Hochschule Düsseldorf on StudySmarter:

Business English

ATL - Above the line
uses mass media to promote and builde brand awareness e.g. CleanIt! TV campaign

Business English

BTL - Below the line
Uses other media to promote products directly to consumers and drive individual response response= Rückmeldung

Business English

TTL - Trough the line
Uses both below and above the line communications, also called "crossing the line". This refers to an advertising strategy that adopts a more integrated approch. approch= annähern refers= berichtet

Business English

Event Marketing
Involves designing and creating a marketing activity or occasion to promote a product or brand. This includes running marketing events at sport games, music festivals or concerts, but also organsing events such as sampling at a location store. involves= verwickelt occasion= veranlassen includes= erfasst sampling= versuchen

Business English

Clippings
Copies of media content for the client

Business English

Community relations
Describes the bond between a company and its local community. It is a part of PR. e.g. HSD posts local news on social media channels such as Instagram

Business English

Conversion rate
The percentage of responders to a direct mailing action who become customers

Business English

Editorial calendar
A listing of planned future themes and features in a publication features= Merkmale

Business English

Embargo
Is an agreement that a press release or other publication will not be published until a specific date or time. agreement= Vereinbarung

Business English

Envelope stuffer
Including a direct mail message with another message such as a bill sent by mail including= einschließlich

Business English

In-house magazine/ newslater
Tool to comunicate with employees about issues, news and developments developments= entwicklungen

Business English

List maintenance
Keeping a mailing list current by correcting and updating adresses and other data current= aktuell

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