Strategic Marketing at FHNW - Fachhochschule Nordwestschweiz

Flashcards and summaries for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz

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Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

What was Knight and Bowerman’s target market?

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Market segments are created to reflect differences across:

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

When Hyatt Hotels announced a new marketing programme which featured excursions and social events for teenagers, at which descriptor was this programme aimed specifically?

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Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

When a furniture retailer notes data which suggest that young married couples are heavy buyers of furniture, which descriptor is being emphasised?

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

When Ford notices that a large number of pickup trucks are sold in the southwest US, on which descriptor is it focusing?

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

When a clothing retailer wants to target women between the ages of 25 to 55, earning an annual 

income of $30 000 or more, in a five-mile radius of their store, they are using which descriptor?

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Customers show their degree of brand loyalty by:

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Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

The degree to which a company’s purchasing activity is centralised is known as:

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Knowledgeable nonusers of high-fibre cereals who state a high intention to buy this type of

product are said to have a high:

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

For the sports beverage market, which includes entrants such as Gatorade, Coke (Powerade) and Pepsi (All Sport), what descriptor do they use to define those target markets?

Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

The characteristics which consumers use to evaluate brand alternatives in terms of how valuable each of these characteristics is to that consumer are known as:

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Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Dividing the market for a particular type of car into customers who seek style and customers who

seek durability is an example of:

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Exemplary flashcards for Strategic Marketing at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Strategic Marketing

What was Knight and Bowerman’s target market?

Long-distance runners.

Strategic Marketing

Market segments are created to reflect differences across:

groups of consumers.

Strategic Marketing

When Hyatt Hotels announced a new marketing programme which featured excursions and social events for teenagers, at which descriptor was this programme aimed specifically?

Age.

Strategic Marketing

When a furniture retailer notes data which suggest that young married couples are heavy buyers of furniture, which descriptor is being emphasised?

Household life cycle.

Strategic Marketing

When Ford notices that a large number of pickup trucks are sold in the southwest US, on which descriptor is it focusing?

Geography.

Strategic Marketing

When a clothing retailer wants to target women between the ages of 25 to 55, earning an annual 

income of $30 000 or more, in a five-mile radius of their store, they are using which descriptor?

Geodemographics.

Strategic Marketing

Customers show their degree of brand loyalty by:

their successive purchases of one particular brand over time.

Strategic Marketing

The degree to which a company’s purchasing activity is centralised is known as:

purchasing structure.

Strategic Marketing

Knowledgeable nonusers of high-fibre cereals who state a high intention to buy this type of

product are said to have a high:

purchase predisposition.

Strategic Marketing

For the sports beverage market, which includes entrants such as Gatorade, Coke (Powerade) and Pepsi (All Sport), what descriptor do they use to define those target markets?

Behavioural.

Strategic Marketing

The characteristics which consumers use to evaluate brand alternatives in terms of how valuable each of these characteristics is to that consumer are known as:

choice criteria.

Strategic Marketing

Dividing the market for a particular type of car into customers who seek style and customers who

seek durability is an example of:

market segmentation.

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