Viral Marketing at Fachhochschule St. Pölten

Flashcards and summaries for Viral Marketing at the Fachhochschule St. Pölten

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Study with flashcards and summaries for the course Viral Marketing at the Fachhochschule St. Pölten

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Why things catch on: STEPPS

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Growth Hacking consists of...

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Who developed GH?    

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Definition GH

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What does T-shaped knowledge mean?

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

What is a "funnel"?

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AARRR metrics

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Why KPIs?

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Metrics tell your business...

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

SMART goals

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

The growth process

Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

4 Categories of GH

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Exemplary flashcards for Viral Marketing at the Fachhochschule St. Pölten on StudySmarter:

Viral Marketing

Why things catch on: STEPPS
  • Social currency: Does it make you look good?
  • Triggers: How are you reminded of the product?
  • Emotion: Strong emotions = sharing
  • Public: What is everyone else doing?
  • Practical value: Is it acutally helpful?
  • Stories: Is your product a relevant part of a cool story?

Viral Marketing

Growth Hacking consists of...
  1. Creative Marketing
  2. Experiments & Data
  3. Automation & Engineering

Viral Marketing

Who developed GH?    
Sean Ellis (2010)

Viral Marketing

Definition GH
  • marketing technique
  • mostly online
  • low-cost, innovative alternatives to traditional marketing
  • growth first, budgets secont

Viral Marketing

What does T-shaped knowledge mean?
Broad knowledge in many areas such as statistics, programming, analytics, storytelling, psychology, etc. + the individual tools; expert knowledge in a few specific areas (e.g. email marketing)

Viral Marketing

What is a "funnel"?
The road you build for your customers to reach you

Viral Marketing

AARRR metrics
  • Aquisition
  • Activation
  • Retention
  • Referral
  • Revenue

Viral Marketing

Why KPIs?
  • drive the strategiy and direction of a company
  • provide focus
  • help make decisions
  • drive performance
  • change and evolve with businness goals
  • produce goof internal and external public relations
  • are necessary for lean processes
  • tell you where it hurts (where to optimize)

Viral Marketing

Metrics tell your business...
  • where it has been
  • where it is heading
  • whether something is going wrong
  • when you reach your target

Viral Marketing

SMART goals
  • specific
  • measurable
  • achievable
  • realistic
  • time-based

Viral Marketing

The growth process
  1. generate ideas
  2. organize & prioritize
  3. test
  4. analyse
  5. optimize
  6. repeat

Viral Marketing

4 Categories of GH
  1. Platform Integrations
  2. Viral Growth
  3. Analytics
  4. Physical & others

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