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Für Unternehmen IU International University of Applied Sciences and StudySmarter join forces to drive digital student engagement and recruitment
Munich, April 15, 2025 – StudySmarter, the leading digital learning platform, is proud to announce its new partnership with IU International University of Applied Sciences (IU), Germany’s largest university with more than 130.000 students. This collaboration marks a strategic initiative to enhance IU’s brand presence among future students and to scale its digital recruitment efforts through targeted, data-driven engagement.
As students increasingly look for study models that combine flexibility, career relevance, and accessibility, IU has become a top choice with its digital, practice-oriented degree programs. Through StudySmarter’s innovative platform, which reaches over 35 million learners worldwide, IU will connect with prospective students across Germany and beyond—offering insights into programs, career opportunities, and the unique advantages of studying at IU.
The partnership will feature tailored content, including real student stories, study success pathways, and interactive touchpoints that match IU’s core strengths: personalized learning, labor market focus and international outlook. By leveraging StudySmarter’s broad student reach and data-based targeting, IU will meet learners exactly where they are—online, mobile, and ready to take the next step.
This collaboration reflects a shared mission: to make higher education more accessible, flexible, and empowering. Together, IU and StudySmarter are reshaping how students discover and connect with future-ready education.
For more information, please visit: StudySmarter Careers or IU International University of Applied Sciences.
About StudySmarter
StudySmarter is an award-winning digital learning platform dedicated to empowering learners worldwide. By integrating advanced technology with educational content, StudySmarter provides users with innovative tools to achieve their academic and professional goals.
About IU International University of Applied Sciences
IU International University of Applied Sciences is Germany’s largest university with over 130.000 students, offering fully accredited bachelor’s, master’s, and MBA programs through flexible online and on-campus formats. With a strong focus on career readiness, global accessibility, and innovative digital learning, IU enables students worldwide to earn degrees on their own terms—from anywhere, at any time.