Copywriters practice with AI tools: Headline variations

Passt der Kurs zu dir?

1. 1
   Sicheres Deutsch in Rechtschreibung und Stil, denn Texte, Skripte und Prompts schreibst du selbst und prüfst die Entwürfe von KI-Werkzeugen.
2. 2
   Kenntnis der Trennungsregel: Werbung in Online-Angeboten muss als solche klar erkennbar und vom übrigen Inhalt eindeutig getrennt sein (§ 22 MStV).
3. 3
   Für einen Bildungsgutschein ein Beratungsgespräch, in dem du darlegst, für welche Stellen im Content Marketing du dich qualifizieren willst.

Das lernst du

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   Program Objectives
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   This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Copywriters; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
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   Practical Application for Copywriters
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   The following typical tasks from the daily work of Copywriters serve as worked examples in the exercises; they can be adapted to other fields of activity during the course

   Long-copy drafts
   Headline variations
   Brand-voice templates
   Microcopy snippets
   Newsletter body
   DevOps Foundation Fast Track and Marketing: Video Creation with AI
   This training program offers two distinct courses designed to enhance professional skills in IT operations and digital marketing.
   DevOps Foundation Fast Track
   Content
   The curriculum covers an introduction to DevOps and its underlying rationale, principles, and values. It delves into DevOps culture, stakeholder collaboration, and the integration of Agile methodologies with service management. Participants will explore DevOps roles, toolchains, and collaborative practices. Key DevOps practices, including Continuous Integration, Continuous Delivery, and Continuous Deployment, are examined. The course also addresses testing methodologies, quality assurance, and the use of containers, microservices, and open-source technologies. Lean thinking, Lean production, and the associated tool landscape are discussed. Performance measurement through metrics and Key Performance Indicators (KPIs), change management, and resilience are covered. The program includes an exploration of Scrum, Kanban, and scaled agile frameworks, as well as innovative practices like ChatOps and Dojo. Value Stream Mapping, constraint management, continuous improvement, and knowledge sharing are integral parts of the content. The course also touches upon DevSecOps, Site Reliability Engineering (SRE), and application programming interfaces (APIs).
   Learning Objectives
   Understand the core concepts and rationale behind DevOps.
   Grasp DevOps values, principles, and cultural aspects.
   Identify key DevOps roles, toolchains, and collaboration strategies.
   Comprehend central DevOps practices such as Continuous Integration, Delivery, and Deployment.
   Recognize the role of testing, quality assurance, and various technologies in a DevOps environment.
   Apply principles of Lean thinking and value stream analysis.
   Understand performance measurement and change management within DevOps.
   Familiarize with agile frameworks and innovative DevOps practices.
   Career Prospects
   This course provides foundational knowledge applicable to roles in IT operations, software development, and project management. It prepares individuals for positions that require an understanding of modern software development and deployment practices.
   Marketing: Video Creation with AI
   The course begins with an introduction to marketing videos and the role of AI in their creation, covering the fundamentals of Artificial Intelligence and providing an overview of market applications and use cases. Participants will learn the basics of video production for marketing purposes and how to select appropriate AI tools. The curriculum includes planning and concept development, utilizing AI-powered video editing tools, and personalizing marketing videos. The integration of animations and visual effects, along with the creation of dynamic content with AI, is explored. The use of speech recognition and text-to-speech technologies is also covered. The course concludes with optimization and testing of video content, as well as ethical and legal considerations in AI deployment, and integration into broader marketing strategies.
   Understand the fundamentals of AI and its application in marketing video creation.
   Identify and select suitable AI tools for video production.
   Develop concepts and plans for marketing videos.
   Utilize AI-powered tools for video editing, animation, and visual effects.
   Learn to personalize marketing videos and create dynamic content.
   Understand the ethical and legal aspects of using AI in marketing.
   Integrate AI-generated videos into a comprehensive marketing strategy.
   This course is relevant for professionals in marketing, content creation, and digital media. It equips individuals with skills to produce engaging video content, enhancing their capabilities in digital marketing campaigns and content strategy.

1. 1

   Berlin

   23.11.2026 · Blended Learning · Teilzeit · 3–6 Monate · 1.000–5.000 €

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   Dortmund

   23.11.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

3. 3

   Dortmund

   23.11.2026 · Blended Learning · Teilzeit · 3–6 Monate · 1.000–5.000 €

4. 4

   Bremen

   23.11.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

5. 5

   Freiburg im Breisgau

   23.11.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

Förderwege

Wer deinen Kurs zahlt

Brutto im Monat

Mitte und Viertel bundesweit

3 Schritte vom Kurs in den Beruf

1. 1

   Inhalte entlang der Customer Journey planen

   Mit Personas und Themenclustern legst du fest, welcher Inhalt welche Frage einer Zielgruppe vom ersten Interesse bis zur Kaufentscheidung beantwortet. Beispiel: Für einen Heizungsbauer planst du einen Ratgeber zur Wärmepumpe, eine Kostenübersicht und ein Kundenvideo.

2. 2

   KI-Werkzeuge kontrolliert einsetzen

   Die KI-Kurse üben Prompts für Gliederungen, Überschriftenvarianten und Markenstimme. Du lernst, Fakten, Rechte und Tonalität jedes Entwurfs selbst zu prüfen, bevor er veröffentlicht wird. Beispiel: Du lässt fünf Überschriften für einen Newsletter erzeugen, prüfst sie gegen den Styleguide und wählst eine aus.

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   Ergebnisse einzelner Inhalte messen

   Datenanalyse im Content Marketing verbindet Seitenaufrufe, Verweildauer und Anfragen mit einzelnen Inhalten. So erkennst du, welche Formate du ausbaust und welche du einstellst. Beispiel: Du vergleichst zwei Ratgeberartikel nach Newsletter-Anmeldungen und überarbeitest den schwächeren.

Themen

Arbeitsmarkt

Content-Marketing-Manager bundesweit in Zahlen