Training in AI practice: Conversion hypotheses

Passt der Kurs zu dir?

1. 1
   Ein eigenes Übungsprojekt, etwa eine Website oder ein Testshop, an dem du Änderungen vornimmst und die Rankings über Wochen beobachtest.
2. 2
   Grundkenntnisse in HTML und Tabellenkalkulation, weil du Seitenquelltexte prüfst und Keyword-Listen sortierst.
3. 3
   Für Suchmaschinenwerbung ein Werbebudget oder ein Übungskonto; kläre, ob der Kurs ein Google-Ads-Konto für Übungen bereitstellt.

Das lernst du

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   Agile Performance and AI-Powered Marketing
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   This comprehensive training program equips participants with advanced methodologies for enhancing organizational performance and leveraging artificial intelligence in marketing. It combines strategic goal-setting frameworks with practical AI applications for content creation.
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   Course 1: OKR (Objectives and Key Results)
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   Program Objectives
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   This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Online Marketing Specialists; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
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   Practical Application for Online Marketing Specialists
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   The following typical tasks from the daily work of Online Marketing Specialists serve as worked examples in the exercises; they can be adapted to other fields of activity during the course

   Google Ads campaigns
   A/B tests
   Funnel optimization
   Tracking setups
   Conversion hypotheses
   Content
   The curriculum covers the foundational principles and theoretical underpinnings of OKRs, emphasizing their role in leadership within a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world. Key topics include the OKR cycle, building strategic clarity through a strategy pyramid, and cultivating a supportive environment with psychological safety. Participants will learn to craft impactful qualitative objectives and engineer measurable key results, focusing on metrics that demonstrate effectiveness. The implementation of OKRs, including various adoption models, and the alignment of organizational efforts are explored. Practical exercises facilitate the translation of strategy into actionable initiatives and roadmaps. The course also delves into the practical application of OKR check-ins, the integration of Conversations, Feedback, and Recognition (CFRs) with a focus on coaching, and the institutionalization of learning through reviews and retrospectives. Finally, it addresses the mastery and rollout of OKRs to manage organizational transformation.
   Learning Objectives
   Understand the rationale and mindset behind OKRs for leadership in complex environments.
   Grasp the fundamentals and theoretical framework of OKRs.
   Navigate the complete OKR cycle from strategy to execution.
   Develop strategic clarity by constructing a strategy pyramid.
   Foster a culture of psychological safety to support OKR implementation.
   Formulate effective Objectives and measurable Key Results.
   Design initiatives and roadmaps aligned with OKRs.
   Implement practical check-ins, CFRs, and coaching practices.
   Institutionalize learning through reviews and retrospectives.
   Manage the broader rollout and transformation associated with OKRs.
   Course 2: Marketing: Video Creation with AI
   The program begins with an introduction to marketing videos and the role of AI in their creation, covering the fundamentals of artificial intelligence and providing a market overview with relevant use cases. Participants will learn the basics of video production in a marketing context and explore the selection of appropriate AI tools. The curriculum includes planning and concept development, utilizing AI-powered video editing tools, and personalizing marketing videos. Integration of animations and visual effects, as well as the creation of dynamic content with AI, are covered. The course also addresses the use of speech recognition and text-to-speech technologies, optimization, and testing of video content. Ethical and legal considerations in AI deployment are discussed, along with strategies for integrating AI-generated videos into broader marketing strategies and future outlooks.
   Understand the fundamentals of marketing videos and the application of AI in their production.
   Identify and select suitable AI tools for video creation.
   Develop effective concepts and plans for marketing videos.
   Utilize AI-powered tools for video editing and enhancement.
   Create personalized and dynamic video content.
   Apply speech recognition and text-to-speech functionalities.
   Optimize and test video content for maximum impact.
   Comprehend ethical and legal aspects of AI in video marketing.
   Integrate AI-generated videos into existing marketing strategies.
   Career Prospects
   This training program is relevant for professionals in areas such as project management, marketing, content creation, and organizational development. Graduates will be equipped for roles involving the strategic implementation of performance management systems, the development and execution of AI-driven marketing campaigns, and the optimization of organizational agility and communication. Potential career paths include positions in strategic planning, digital marketing, AI implementation, and consulting.

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   Berlin

   28.09.2026 · Blended Learning · Teilzeit · 3–6 Monate · 1.000–5.000 €

2. 2

   Berlin

   28.09.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

3. 3

   Bielefeld

   28.09.2026 · Blended Learning · Teilzeit · 3–6 Monate · 1.000–5.000 €

4. 4

   Bremen

   28.09.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

5. 5

   Freiburg im Breisgau

   28.09.2026 · Blended Learning · Vollzeit · 1–3 Monate · 1.000–5.000 €

Förderwege

Wer deinen Kurs zahlt

Brutto im Monat

Mitte und Viertel bundesweit

3 Schritte vom Kurs in den Beruf

1. 1

   Technische Fehler finden

   Mit Crawling-Werkzeugen findest du defekte Links, doppelte Inhalte und Seiten, die Suchmaschinen nicht indexieren dürfen oder können. Beispiel: Du entdeckst, dass ein Relaunch hunderte Produktseiten ohne Weiterleitung entfernt hat, und richtest die Weiterleitungen ein.

2. 2

   Suchanzeigen wirtschaftlich steuern

   In Google Ads legst du Kampagnen nach Keywords und Zielgruppen an, schließt unpassende Suchbegriffe aus und vergleichst die Kosten pro Conversion. Beispiel: Du schließt den Suchbegriff gratis aus, weil er einem Onlineshop nur Klicks ohne Kauf bringt.

3. 3

   In KI-Suchantworten auftauchen

   Die Kurse zu GEO und SEO mit KI behandeln, wie Inhalte in KI-gestützten Suchantworten erscheinen und wie du dafür Fakten, Struktur und Belege aufbereitest. Beispiel: Du ergänzt eine Ratgeberseite um eine kurze Antwortbox und eine Tabelle mit den wichtigsten Angaben.

Themen

Arbeitsmarkt

SEO-Manager bundesweit in Zahlen