STRATEGIC MARKETING an der University Of Venice | Karteikarten & Zusammenfassungen

Lernmaterialien für STRATEGIC MARKETING an der University of Venice

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen STRATEGIC MARKETING Kurs an der University of Venice zu.

TESTE DEIN WISSEN


marketing program

Lösung anzeigen
TESTE DEIN WISSEN

will deliver the intended value to target customers

Lösung ausblenden
TESTE DEIN WISSEN


the five steps in the marketing
process

Lösung anzeigen
TESTE DEIN WISSEN

Understanding customer needs, designing customer-driven marketing strategies, integrated marketing programs, building customer relationships, capturing value for the firm.

Lösung ausblenden
TESTE DEIN WISSEN

five-step model of the marketing process explained

Lösung anzeigen
TESTE DEIN WISSEN


In the first four steps, companies work to understand consumers, create customer value, and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value.

Lösung ausblenden
TESTE DEIN WISSEN


Exchange


Lösung anzeigen
TESTE DEIN WISSEN

The act of obtaining a desired object from
someone by offering something in return.


Lösung ausblenden
TESTE DEIN WISSEN

Zappos focus?

Lösung anzeigen
TESTE DEIN WISSEN

We’re focused on building lifelong loyalty and relationship with the customer

Lösung ausblenden
TESTE DEIN WISSEN


The twofold goal of marketing?

Lösung anzeigen
TESTE DEIN WISSEN

To attract new customers by promising superior value and keep and grow current customers by
delivering satisfaction.

Lösung ausblenden
TESTE DEIN WISSEN


Marketing definition?

Lösung anzeigen
TESTE DEIN WISSEN

The process by which companies create
value for customers and build strong
customer relationships in order to capture
value from customers in return.

Lösung ausblenden
TESTE DEIN WISSEN


“marketing mix”?

Lösung anzeigen
TESTE DEIN WISSEN

A set of marketing tools that work together to satisfy customer needs and build customer relationships.

Lösung ausblenden
TESTE DEIN WISSEN


Human needs?

Lösung anzeigen
TESTE DEIN WISSEN

Are states of felt deprivation.

They include basic physical needs, social needs, and individual needs.

Lösung ausblenden
TESTE DEIN WISSEN

Wants?

Lösung anzeigen
TESTE DEIN WISSEN

Wants are the form human needs take as they are shaped by culture and individual personality. For ex: 

an American needs food but wants a Big Mac.

Lösung ausblenden
TESTE DEIN WISSEN

Why did ZAPPOS succeed?

Lösung anzeigen
TESTE DEIN WISSEN

Customers experience

Lösung ausblenden
TESTE DEIN WISSEN

value proposition

Lösung anzeigen
TESTE DEIN WISSEN

is the set of benefits or values
it promises to deliver to consumers to satisfy their needs

Lösung ausblenden
  • 1391 Karteikarten
  • 39 Studierende
  • 1 Lernmaterialien

Beispielhafte Karteikarten für deinen STRATEGIC MARKETING Kurs an der University of Venice - von Kommilitonen auf StudySmarter erstellt!

Q:


marketing program

A:

will deliver the intended value to target customers

Q:


the five steps in the marketing
process

A:

Understanding customer needs, designing customer-driven marketing strategies, integrated marketing programs, building customer relationships, capturing value for the firm.

Q:

five-step model of the marketing process explained

A:


In the first four steps, companies work to understand consumers, create customer value, and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value.

Q:


Exchange


A:

The act of obtaining a desired object from
someone by offering something in return.


Q:

Zappos focus?

A:

We’re focused on building lifelong loyalty and relationship with the customer

Mehr Karteikarten anzeigen
Q:


The twofold goal of marketing?

A:

To attract new customers by promising superior value and keep and grow current customers by
delivering satisfaction.

Q:


Marketing definition?

A:

The process by which companies create
value for customers and build strong
customer relationships in order to capture
value from customers in return.

Q:


“marketing mix”?

A:

A set of marketing tools that work together to satisfy customer needs and build customer relationships.

Q:


Human needs?

A:

Are states of felt deprivation.

They include basic physical needs, social needs, and individual needs.

Q:

Wants?

A:

Wants are the form human needs take as they are shaped by culture and individual personality. For ex: 

an American needs food but wants a Big Mac.

Q:

Why did ZAPPOS succeed?

A:

Customers experience

Q:

value proposition

A:

is the set of benefits or values
it promises to deliver to consumers to satisfy their needs

STRATEGIC MARKETING

Erstelle und finde Lernmaterialien auf StudySmarter.

Greife kostenlos auf tausende geteilte Karteikarten, Zusammenfassungen, Altklausuren und mehr zu.

Jetzt loslegen

Das sind die beliebtesten STRATEGIC MARKETING Kurse im gesamten StudySmarter Universum

Marketing

Technische Hochschule Aschaffenburg

Zum Kurs
Marketing

Hochschule für Gestaltung und Kunst Zürich

Zum Kurs
strategisches Marketing

Universität Duisburg-Essen

Zum Kurs
Marketing

Fachhochschule Burgenland

Zum Kurs
Strategische Marketingplanung

FernUniversität in Hagen

Zum Kurs

Die all-in-one Lernapp für Studierende

Greife auf Millionen geteilter Lernmaterialien der StudySmarter Community zu
Kostenlos anmelden STRATEGIC MARKETING
Erstelle Karteikarten und Zusammenfassungen mit den StudySmarter Tools
Kostenlos loslegen STRATEGIC MARKETING