Fundamentals Of Digi an der Universität Passau | Karteikarten & Zusammenfassungen

Lernmaterialien für Fundamentals of Digi an der Universität Passau

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What are firms receiving? 

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Value FROM customers in multiple ways -> direct payment 

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What means sender in WoM? 

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Positive effect of WoM on own purchase behavior 

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The-Single-Side Strategy 

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Create a business around products or services that benefit a single set of users 

  • Later convert the business into a platform by attracting a second set of users (often these are advertisers) who want to engage in interactions with the first set
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Digital goods require value to more than one customer group 

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  • Firms offering digital products and services are oftentimes platform firms who operate in two-or even more-sided markets 
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Benefits of D2C

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  • Commercially attractive and more profitable
  • Reduced dependency from classic trade, risk management
  • More and direct consumer interaction, strong strategic rational against Chinese competitors (CLV focus)
  • Stronger control over quality of brand representation


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New World? 

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Firm<->Consumer<->producer

producer->Consumer 

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Wie betrachten Unruh und Kiron die digitale Transformation? - How do Unruh and Kiron view the digital transformation? 

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As an Outcome of digitization and digitalization 

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In which areas proves Crowdsourcing successful? 

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  • Application (Crowd Science) 
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The sender Platform? 

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  • must avoid discouraging the spread of value units 
  • Sending value units onto an external network should fit integrally into the workflow of the platform 
  • In other words: it must be easy for the sender to share value units with new potential costumers
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TESTE DEIN WISSEN

Producer Evangelism Strategy 

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TESTE DEIN WISSEN

Attract producers, who can induce their customers to become users of the platform 

  • Example: 
    • Platform provides businesses with tools for customer relationship management 
    • Platform helps the producers to cater to their existing consumer base 
    • Over time producers can attract other new consumers on the networ
Lösung ausblenden
TESTE DEIN WISSEN

Micromarket Strategy 

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TESTE DEIN WISSEN

Targeting a tiny market that comprises members who are already engaging in interactions 

  • High probability of an existing connection between local members provides efficient matchmaking characteristics 
  • Example: Facebook started with independent local networks on several universities in the US. interconnection between these networks was the second step.
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TESTE DEIN WISSEN

When is not possible to use a viral growth? 

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TESTE DEIN WISSEN

Not every value unit that exists on a platform is spreadable (e.g. proprietary documents at a business platform).

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Beispielhafte Karteikarten für deinen Fundamentals of Digi Kurs an der Universität Passau - von Kommilitonen auf StudySmarter erstellt!

Q:

What are firms receiving? 

A:

Value FROM customers in multiple ways -> direct payment 

Q:

What means sender in WoM? 

A:

Positive effect of WoM on own purchase behavior 

Q:

The-Single-Side Strategy 

A:

Create a business around products or services that benefit a single set of users 

  • Later convert the business into a platform by attracting a second set of users (often these are advertisers) who want to engage in interactions with the first set
Q:

Digital goods require value to more than one customer group 

A:
  • Firms offering digital products and services are oftentimes platform firms who operate in two-or even more-sided markets 
Q:

Benefits of D2C

A:
  • Commercially attractive and more profitable
  • Reduced dependency from classic trade, risk management
  • More and direct consumer interaction, strong strategic rational against Chinese competitors (CLV focus)
  • Stronger control over quality of brand representation


Mehr Karteikarten anzeigen
Q:

New World? 

A:

Firm<->Consumer<->producer

producer->Consumer 

Q:

Wie betrachten Unruh und Kiron die digitale Transformation? - How do Unruh and Kiron view the digital transformation? 

A:

As an Outcome of digitization and digitalization 

Q:

In which areas proves Crowdsourcing successful? 

A:
  • Application (Crowd Science) 
Q:

The sender Platform? 

A:
  • must avoid discouraging the spread of value units 
  • Sending value units onto an external network should fit integrally into the workflow of the platform 
  • In other words: it must be easy for the sender to share value units with new potential costumers
Q:

Producer Evangelism Strategy 

A:

Attract producers, who can induce their customers to become users of the platform 

  • Example: 
    • Platform provides businesses with tools for customer relationship management 
    • Platform helps the producers to cater to their existing consumer base 
    • Over time producers can attract other new consumers on the networ
Q:

Micromarket Strategy 

A:

Targeting a tiny market that comprises members who are already engaging in interactions 

  • High probability of an existing connection between local members provides efficient matchmaking characteristics 
  • Example: Facebook started with independent local networks on several universities in the US. interconnection between these networks was the second step.
Q:

When is not possible to use a viral growth? 

A:

Not every value unit that exists on a platform is spreadable (e.g. proprietary documents at a business platform).

Fundamentals of Digi

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