Management & Sustainability (MIBAS) an der Universität Hamburg

Isulating a house can safe owner enough money a year to buy a flight ticket, thus yields increasing co2 emissions

Sufficiency, Consistency, Efficiency

Energy-efficient light bulb leads to lights being left on more often

 Eradicate extreme poverty and hunger

•   Halve, between 1990 and 2015, the proportion of people whose income is less than

  1,25 USD a day

•   Achieve full and productive employment and decent work for all, including women

  and young people

•   Halve, between 1990 and 2015, the proportion of people who suffer from hunger

   Achieve universal primary education

 Ensure that, by 2015, children everywhere, boys and girls alike, will be able to

complete a full course of primary schooling  Promote gender equality and empower women

 Eliminate gender disparity in primary and secondary education, preferably by 2005, and in all levels of education no later than 2015.

1. Instrumental

2. Describtive

3. Normative

Kenneth Boulding

1. Resource Scarcity

2. Regulation

3. Stakeholder pressure

4. Stranded assets

5. Reserve access

Economic Responsibility

Legal Resp.

Ethical Resp.

Philanthropic Resp.

1. Social Marketing

2. Non-Business Marketing

1. Promotion: The product need to be positioned at the target group in a differentiated manner 

2. Product: Companies need to deal with information asymmetries

3. Place: Customer should be integrated as co-creators beyond point of sale

4. Price: Sustainable products are seen as more expansive

1. Rethink the value created: functionality vs. ownership; service delivered

2. Redefining the business model: local value creation, sharing economy

3. Increasing the value delivered: less is mire; local is better; slow movement

1. Companies how to make profit and governments now how to deal with social miseries

2. Spending money on social causes represents a misappropiation

3. Firms contribute most to society when they maximize profits while staying within the rules of the game