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Management & Sustainability (MIBAS)
What is an indirect rebound effect of efficiency?
Isulating a house can safe owner enough money a year to buy a flight ticket, thus yields increasing co2 emissions
Management & Sustainability (MIBAS)
What are the three strategies towards environmental Iintegrity following Huber, J. (1995).
Sufficiency, Consistency, Efficiency
Management & Sustainability (MIBAS)
What is a direct rebound effect on efficiency
Energy-efficient light bulb leads to lights being left on more often
Management & Sustainability (MIBAS)
Name three UN Millenium Goals
Eradicate extreme poverty and hunger
Halve, between 1990 and 2015, the proportion of people whose income is less than
1,25 USD a day
Achieve full and productive employment and decent work for all, including women
and young people
Halve, between 1990 and 2015, the proportion of people who suffer from hunger
Achieve universal primary education
Ensure that, by 2015, children everywhere, boys and girls alike, will be able to
complete a full course of primary schooling Promote gender equality and empower women
Eliminate gender disparity in primary and secondary education, preferably by 2005, and in all levels of education no later than 2015.
Management & Sustainability (MIBAS)
Name 3 approaches of the stakeholder theoy
1. Instrumental
2. Describtive
3. Normative
Management & Sustainability (MIBAS)
Who is associated with the idea of the "Spaceship Earth"?
Kenneth Boulding
Management & Sustainability (MIBAS)
What are new business risks on the rise?
1. Resource Scarcity
2. Regulation
3. Stakeholder pressure
4. Stranded assets
5. Reserve access
Management & Sustainability (MIBAS)
What belongs to the Pyramide of CSR by Carroll
Economic Responsibility
Legal Resp.
Ethical Resp.
Philanthropic Resp.
Management & Sustainability (MIBAS)
What are new concepts to reverse marketing trends and promote sustainability?
1. Social Marketing
2. Non-Business Marketing
Management & Sustainability (MIBAS)
What are the challenges to sustainability marketing? Name 4!
1. Promotion: The product need to be positioned at the target group in a differentiated manner
2. Product: Companies need to deal with information asymmetries
3. Place: Customer should be integrated as co-creators beyond point of sale
4. Price: Sustainable products are seen as more expansive
Management & Sustainability (MIBAS)
What are the implications of the sufficiency strategy for business?
1. Rethink the value created: functionality vs. ownership; service delivered
2. Redefining the business model: local value creation, sharing economy
3. Increasing the value delivered: less is mire; local is better; slow movement
Management & Sustainability (MIBAS)
Name three ideas of the shareholder approach
1. Companies how to make profit and governments now how to deal with social miseries
2. Spending money on social causes represents a misappropiation
3. Firms contribute most to society when they maximize profits while staying within the rules of the game
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