Management & Sustainability (MIBAS)

Karteikarten und Zusammenfassungen für Management & Sustainability (MIBAS) an der Universität Hamburg

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Management & Sustainability (MIBAS) an der Universität Hamburg.

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

What are the 5 conceptual thoughts of "Changing the mene of constant Growth"?

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Goal 3

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

ABB

1. Background

2. Stakeholders

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

What are cons of conventional marketing in the sustainability context?

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Healthy children, healthy Afghanistan

1. Background

2. Goal
3. Results

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Interface: 

1. Why is it a case

2. 7 challenges Interface adopted

3. Results





Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

What are the 5 conceptual thoughts of "Changing the mene of constant Growth"?


Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

What are Bio-physical consequences of the globalization of the economy 


Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Hopworks Urban Brewery

1. Producing certified organic craft beer


2. Relation to environmental integrity


Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Polarstern 

1. Background

2. Explain the concept of sustainable entrepreneurs on the example of Polarstern 

3. How can sustainable entrepreneurs support sustainable development - explain on the example of Polarstern


Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

What are main sustainability marketing tasks?

Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:


What are possible options to solve information asymmetries (IA)?

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Beispielhafte Karteikarten für Management & Sustainability (MIBAS) an der Universität Hamburg auf StudySmarter:

Management & Sustainability (MIBAS)

What are the 5 conceptual thoughts of "Changing the mene of constant Growth"?

1. Enough: Contentment with what we have and compassion for those in
need; living with less to find more (Davis, 2012)

2. Wellbeing: A focus on wellbeing (community, balance, connection and artistic & spiritual development) could create a saner, more interpersonally
connected, and more sustainable world (Waddock/McIntosh, 2011)

3. Flourishing: “Corporations’ basic strategies would move from satisfying needs (or wants) to enabling care” (Ehrenfeld, 2014)

4. Plentitude: A major shift to new sources of wealth, green technologies, and different ways of living; appreciation of “undervalued sources of wealth”: time, creativity and social relationships (Schor, 2010)

5. Thriving: Using fewer resources while still supporting the world’s living
beings; recognizing that we cannot “sustain” the meme of growth (Business as an Agent of World Benefit Conference, 2006)

Management & Sustainability (MIBAS)

Goal 3

We have made great progress against several leading causes of death and disease. Life expectancy has increased dramatically; infant and maternal mortality rates have declined, we’ve turned the tide on HIV and malaria deaths have halved.

Good health is essential to sustainable development and the 2030 Agenda reflects the complexity and interconnectedness of the two. It takes into account widening economic and social inequalities, rapid urbanization, threats to the climate and the environment, the continuing burden of HIV and other infectious diseases, and emerging challenges such as noncommunicable diseases. Universal health coverage will be integral to achieving SDG 3, ending poverty and reducing inequalities. Emerging global health priorities not explicitly included in the SDGs, including antimicrobial resistance, also demand action.

But the world is off-track to achieve the health-related SDGs. Progress has been uneven, both between and within countries. There’s a 31-year gap between the countries with the shortest and longest life expectancies. And while some countries have made impressive gains, national averages hide that many are being left behind. Multisectoral, rights-based and gender-sensitive approaches are essential to address inequalities and to build good health for all.

3.1 By 2030, reduce the global maternal mortality ratio to less than 70 per 100 000 live births.

3.2 By 2030, end preventable deaths of newborns and children under 5 years of age, with all countries aiming to reduce neonatal mortality to at least as low as 12 per 1000 live births and under-5 mortality to at least as low as 25 per 1000 live births.

3.3 By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases.

3.4 By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.

3.5 Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol.

3.6 By 2020, halve the number of global deaths and injuries from road traffic accidents.

Management & Sustainability (MIBAS)

ABB

1. Background

2. Stakeholders

1. Global leader in power and automation technologies

2.

a) Government of Laos = Definitive stakeholder

b) International rivers (NGO) = Dependent – definite stakeholder

c) Affected villagers = Dependent stakeholders

d) World bank = Dominant – definite stakeholder

Management & Sustainability (MIBAS)

What are cons of conventional marketing in the sustainability context?

1. Generates extra-waste, overconsumption, waste of resources

2. Often promotes unnecessary or excessive wants  – creating perceived obsolescence (e.g. fast-fashion)

3. Displacement of „real“ social needs – fulfilling basic needs vs. excess material wealth

4. Creates too much marketing „noise“ in an over-communicated society

Management & Sustainability (MIBAS)

Healthy children, healthy Afghanistan

1. Background

2. Goal
3. Results

1. Project funded by Sustainable Development Fund

2. Empower communities to use their own resources to address child malnutrition

3.  Direct contribution: No poverty, Zero hunger, Good health and well-being

o Indirect contribution: Quality education, Gender equality, Peace, justice and strong institutions

Management & Sustainability (MIBAS)

Interface: 

1. Why is it a case

2. 7 challenges Interface adopted

3. Results





1. Adopted as first US company in 1994 The Natural Step Framework (TNS) with vision to eliminate negative environmental impact -> Mission Zero: Eliminate all negative impacts until 2020

2. Eliminate waste, Benign emissions, Renewable energy, close the loop, Resource efficient transportation/logistics, Sensitizing stakeholders, Redesign commerce

3. 89% reduction in manufacturing waste sent to landfills, 58% of all raw materials are now recycled or bio-based, 450m USD savings from avoided waste

Management & Sustainability (MIBAS)

What are the 5 conceptual thoughts of "Changing the mene of constant Growth"?


A

Enough: Contentment with what we have and compassion for those in

need; living with less to find more (Davis, 2012)

B

Thriving: Using fewer resources while still supporting the world’s living

beings; recognizing that we cannot “sustain” the meme of growth

(Business as an Agent of World Benefit Conference, 2006)

C

Wellbeing: A focus on wellbeing (community, balance, connection and artistic & spiritual development) could create a saner, more interpersonally

connected, and more sustainable world (Waddock/McIntosh, 2011)

D

Plentitude: A major shift to new sources of wealth, green technologies, and different ways of living; appreciation of “undervalued sources of wealth”: time, creativity and social relationships (Schor, 2010)

E

Flourishing: “Corporations’ basic strategies would move from satisfying needs (or

wants) to enabling care” (Ehrenfeld, 2014)

Management & Sustainability (MIBAS)

What are Bio-physical consequences of the globalization of the economy 


A

Growing emissions and waste

B

Increasing consumption of non-renewable resources

C

Increasing use of renewable resources

Management & Sustainability (MIBAS)

Hopworks Urban Brewery

1. Producing certified organic craft beer


2. Relation to environmental integrity


1. Producing certified organic craft beer

2. o Efficiency

Resources

  Energy: Buying renewables, energy efficiency, …

  Water: Aerobic treatment, anaerobic digestion

  Gas Recovery: CO2 is captures to carbonate

 Solid waste: Donated or sold as animal feed

Actions
  Reduce material requirements, energy intensity toxic dispersion

  Improve material recyclability

  Maximize renewable resources

  Extend product durability

o Consistency

 Reuse of material

Upcycling
Cradle-to-cradle
 Packaging incentives for bringing back / recycled paper etc. 

Organic ingredients
Renewable energy
 Certification is hard to decide

o Sufficiency
Social focus of activities

 Future: Smaller bottles, promote non-alcoholic beer,

Management & Sustainability (MIBAS)

Polarstern 

1. Background

2. Explain the concept of sustainable entrepreneurs on the example of Polarstern 

3. How can sustainable entrepreneurs support sustainable development - explain on the example of Polarstern


Find the answer on your own 

Management & Sustainability (MIBAS)

What are main sustainability marketing tasks?

1. Discovering and promoting of sustainability-related product features (social, ecological, integrate)

2. Improving the offer to the less fortunate, e.g. base of the pyramid (economic, social)

3. Fulfilling of consumer desires in the most efficient way (ecological)

4. Involving of customers and stakeholders (social)

Management & Sustainability (MIBAS)


What are possible options to solve information asymmetries (IA)?

Third-Party verification / Labels (–> proof attributes)

Partnerships with NGOs (-> Trust attributes)

Personal commitment by owner/management (->Trust)

Product guarantees (-> experience attributes)

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