Management and Sustainability an der Universität Hamburg

Karteikarten und Zusammenfassungen für Management and Sustainability an der Universität Hamburg

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Management and Sustainability an der Universität Hamburg.

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What are strengths and weaknesses of stakeholder management via social media?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What are challenges of managing stakeholder relationships for sustainability?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What does salience mean?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What are management approaches to achieve mutual sustainability interests?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

How can social and environmental issues influence corporate economic success?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

Which types of resources indicate whether (potential) influence exists?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

Define stakeholders (Freeman 1984)

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What are the 7 sins of green-washing?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

Which three approaches exist in the stakeholder theory?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What are the potential corporate strategies to encounter legislation?

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

What differentiates Corporate Citizenship (CC) from CSR from Corporate Sustainability (CS)? 

Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

Define Corporate sustainability

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Beispielhafte Karteikarten für Management and Sustainability an der Universität Hamburg auf StudySmarter:

Management and Sustainability

What are strengths and weaknesses of stakeholder management via social media?

Strengths:

  • two way communication, fast pace
  • almost personal relationship
  • user generated content
  • stakeholder can be apart of the development of new products

Weaknesses:

  • Limited to certain types of stakeholders
  • relationship can be considered as superficial
  • user generated content?
  • legitimacy becomes an issue (critic) 

Management and Sustainability

What are challenges of managing stakeholder relationships for sustainability?

Recognizing and targeting most important stakeholder interests

Strengthening the particular sustainability interests of stakeholders and anchoring sustainability in the mindset of these stakeholders

Creating mutual sustainability interests based on level of interest

Empowering stakeholders to act as intermediaries for sustainable development, e.g. empower stakeholder groups (citizens) to protect and enhance nature

Management and Sustainability

What does salience mean?

degree to which managers give priority to competing stakeholder claims

Management and Sustainability

What are management approaches to achieve mutual sustainability interests?

  Education, including constant communication with stakeholders

 Regulation and self-regulation, including joint projects and activities through

collaboration with governments, NGOs and business associations

 Sustainability based value creation for stakeholders

Management and Sustainability

How can social and environmental issues influence corporate economic success?

  • Environmental and social issues can have a market (e.g. consumer preferences) or non-market character (child work at subcontractors)
  • The economic relevance can work via market or non-market processes

Management and Sustainability

Which types of resources indicate whether (potential) influence exists?

  • Capital resources

– Real assets

– Financial assets

– Human capital

– Ecological capital

  • Knowledge resources

– Tacit knowledge (“know-how”)

– Explicit knowledge (“know-what”, formalized)

  • Trust as a resource

– Social acceptance

– Working climate

– Legitimacy / License to operate

Management and Sustainability

Define stakeholders (Freeman 1984)

A stakeholder is a group or individual who:

 Influences the company and/or

 Is influenced by the company.

Management and Sustainability

What are the 7 sins of green-washing?

  • Hidden Trade-off
  • No Proof: Environmental claim that cannot be substantiated by easily accessible supporting

    information or by a reliable third-party certification.

    Example: tissue products with recycled content without providing any evidence.

  • Vagueness
  • Irrelevance: Environmental claim that may be truthful but is unimportant or unhelpful for

    consumers seeking environmentally preferable products.

    Example: “CFC-free” it is a frequent claim despite that CFCs are banned by law.

  • Lesser of two evils
  • Fibbing: • Environmental claims that are simply false.

    Example: products falsely claiming to be Energy Star certified or registered.

  • Worshiping false labels: A product that, through either words or images, gives the impression of third-party

    endorsement where no such endorsement exists

    Example: brand-own (fake) labels.

Management and Sustainability

Which three approaches exist in the stakeholder theory?

1) A descriptive approach to examine the observable behavior of managers and stakeholders and to sketch the patterns of cooperative and competitive interests

of an organization

–> Stakeholder identification with a stakeholder map

An instrumental approach for the analysis of relationships between stakeholders and information basis for strategic management

Aim is to identify causalities and choose strategies for increasing performance

–> Stakeholder classification

A normative approach is justified by moral/philosophical principles

–> Ethically informed management of stakeholder relationships

Management and Sustainability

What are the potential corporate strategies to encounter legislation?

  • reactive (typical activities: end-of-pipe measures, philanthropic, communicationof justifications, legal entrenchment (compliance))
  • defensive
  • accommodative
  • proactive (example: Global Climate Coalition (GCC))

Management and Sustainability

What differentiates Corporate Citizenship (CC) from CSR from Corporate Sustainability (CS)? 

Corporate Citizenship (CC): 

  • Donations
  • Employee Volunteering

Corporate Social Responsibility (CSR):

  • Focus on (current) social matters
  • Prevent corruption
  • „Fair and honest“ products

Corporate Sustainability through sustainability management:

  • Management of (long-term) self-mandated policies and programs
  • Core business made sustainable

Management and Sustainability

Define Corporate sustainability

A strategic management approach combining the objectives of economic well-being, environmental stewardship, and social responsibility throughout the organization’s primary activities (core business), along its value chain and in agreement with society.

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