Branded Entertainment an der Universität Erlangen-Nürnberg | Karteikarten & Zusammenfassungen

Lernmaterialien für Branded Entertainment an der Universität Erlangen-Nürnberg

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TESTE DEIN WISSEN
Which types of appearances of adverisement exist?
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TESTE DEIN WISSEN
  • The advertisement is the Entertainment
  • The Entertainment is the advertisement
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TESTE DEIN WISSEN
Which are the golden rules of producing a BE idea?
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TESTE DEIN WISSEN
  1. to affect
  2. to capture public attentio n
  3. to anticipate the user's expectaions
  4. to call action
  5. to see with new eyes
  6. a history to recognize oneself
Lösung ausblenden
TESTE DEIN WISSEN
What is the logline of a pitch?
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TESTE DEIN WISSEN
The logline is the idea explained in one or two simple sentences. The logline is the centerfold of the  
pitch. If the idea pitch cannot be understood through the logline, then you probably have not come  
up with the right logline. 

Lösung ausblenden
TESTE DEIN WISSEN
Considering the brands insights, whom should you talk to to find out more about them?
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TESTE DEIN WISSEN
  • the brand manager (the brand value keeper)
  • all the managers working for the brand application and communication/promotion
Lösung ausblenden
TESTE DEIN WISSEN
What is a brief's purpose?

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TESTE DEIN WISSEN
  • To provite all information and inputs necessary to develop the project 
  • two essential rewuirements: clarity and exhaustiveness 
Lösung ausblenden
TESTE DEIN WISSEN
In which way do you emphasize the indivuals involvement?
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TESTE DEIN WISSEN
Through fun, education and information
The claim: Engage. Entertain. Inform. Ecery brand has a great story to tell
Lösung ausblenden
TESTE DEIN WISSEN
What are the 3 main questions of the diffusion?
Lösung anzeigen
TESTE DEIN WISSEN
  • What how why?
  •  what is the content
  • how can we share our target, and
  • why do we share it? 
Lösung ausblenden
TESTE DEIN WISSEN
Which is the main point of the mega trend of individualization?
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TESTE DEIN WISSEN
- I like that, I'm like that
Lösung ausblenden
TESTE DEIN WISSEN
Where do experiences happen in particular and what is the primary measurement of experience?
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TESTE DEIN WISSEN
Our experiences happen in a particular place, and the primary measurement of experience is  
time

Lösung ausblenden
TESTE DEIN WISSEN
Experience Economy
Lösung anzeigen
TESTE DEIN WISSEN
People don’t buy what you do; they buy why you do it.  
And what you do simply proves what you believe. 

Lösung ausblenden
TESTE DEIN WISSEN
Which are the steps of the formula 1, the Agency/Brand Lead?
Lösung anzeigen
TESTE DEIN WISSEN
  1. Brand immersion
  2. Presenting the idea
  3. Setting a budget
  4. Meeting with the network (determine the mission)
  5. Doingt he Financials
  6. the deal between agency and network/media platform
  7. Establish a payment plan
Lösung ausblenden
TESTE DEIN WISSEN
Which are the main steps of a network leads?
Lösung anzeigen
TESTE DEIN WISSEN
  1. Consider an independent producer
  2. Assamble the team
  3. Research the brand
  4. Consider risk sharing
  5. make the pitch
  6. Financials
Lösung ausblenden
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  • 2916 Studierende
  • 117 Lernmaterialien

Beispielhafte Karteikarten für deinen Branded Entertainment Kurs an der Universität Erlangen-Nürnberg - von Kommilitonen auf StudySmarter erstellt!

Q:
Which types of appearances of adverisement exist?
A:
  • The advertisement is the Entertainment
  • The Entertainment is the advertisement
Q:
Which are the golden rules of producing a BE idea?
A:
  1. to affect
  2. to capture public attentio n
  3. to anticipate the user's expectaions
  4. to call action
  5. to see with new eyes
  6. a history to recognize oneself
Q:
What is the logline of a pitch?
A:
The logline is the idea explained in one or two simple sentences. The logline is the centerfold of the  
pitch. If the idea pitch cannot be understood through the logline, then you probably have not come  
up with the right logline. 

Q:
Considering the brands insights, whom should you talk to to find out more about them?
A:
  • the brand manager (the brand value keeper)
  • all the managers working for the brand application and communication/promotion
Q:
What is a brief's purpose?

A:
  • To provite all information and inputs necessary to develop the project 
  • two essential rewuirements: clarity and exhaustiveness 
Mehr Karteikarten anzeigen
Q:
In which way do you emphasize the indivuals involvement?
A:
Through fun, education and information
The claim: Engage. Entertain. Inform. Ecery brand has a great story to tell
Q:
What are the 3 main questions of the diffusion?
A:
  • What how why?
  •  what is the content
  • how can we share our target, and
  • why do we share it? 
Q:
Which is the main point of the mega trend of individualization?
A:
- I like that, I'm like that
Q:
Where do experiences happen in particular and what is the primary measurement of experience?
A:
Our experiences happen in a particular place, and the primary measurement of experience is  
time

Q:
Experience Economy
A:
People don’t buy what you do; they buy why you do it.  
And what you do simply proves what you believe. 

Q:
Which are the steps of the formula 1, the Agency/Brand Lead?
A:
  1. Brand immersion
  2. Presenting the idea
  3. Setting a budget
  4. Meeting with the network (determine the mission)
  5. Doingt he Financials
  6. the deal between agency and network/media platform
  7. Establish a payment plan
Q:
Which are the main steps of a network leads?
A:
  1. Consider an independent producer
  2. Assamble the team
  3. Research the brand
  4. Consider risk sharing
  5. make the pitch
  6. Financials
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