Sportmanagment AK Vincet an der TU München

Karteikarten und Zusammenfassungen für Sportmanagment AK Vincet an der TU München

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Sportmanagment AK Vincet an der TU München.

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following statements about the stakeholder concept is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Organizations should focus on the most relevant stakeholders and disregard less relevant stakeholders

  2. The society expects organizations to engage in corporate social responsibility, that is, produce some social good and go beyond what is required by law.

  3. Employees expect appropriate wages, attractive labor conditions and secure jobs.

  4. Owners of the organizations expect an increase in shareholder value via profit distribution and/or increasing market value.

  5. Stakeholders are advocacy groups that have certain expectations from organizations or that expect contributions from them.

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

The definition of marketing says that

Wählen Sie die richtigen Antworten aus:

  1. a company should focus on its costumers

  2. a company should fulfil promises that have been made by the company

  3. promotion activities are central to the marketing philosophy

  4. the functions and processes within a company should create value for the owners

  5. of the company but not for the customers of the company

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following statements about marketing-mix instruments is not true?

Wählen Sie die richtigen Antworten aus:

  1. Product/service, price, promotion, place, people, process, and physical evidence are marketing-mix instruments

  2. Branding does not affect any marketing-mix instruments

  3. The marketing-mix instruments are used to serve a certain target market

  4. The difference between marketing products and marketing services using the marketing-mix instruments is vanishing more and more

  5. The implementation of the marketing-mix instruments follows the strategy of a company

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

According to Ansoff`s product-market expansion grid,

Wählen Sie die richtigen Antworten aus:

  1. Serving a current market with current product is the strategy with the lowest risk

  2. Marketing penetration can be reached via optimizing the market-mix instrument

  3. Product development means serving the existing market with new products

  4. Market development is the preferred strategy (over product development) if there is high uncertainty about new markets and if I know the needs existing target groups well

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

In SWOT analysis

Wählen Sie die richtigen Antworten aus:

  1. A strong brand name is strength

  2. An aging technology is a threat

  3. A financial crises is a weakness

  4. Having life-long relationships with customers is an opportunity

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Porter`s generic strategies postulate that

Wählen Sie die richtigen Antworten aus:

  1. The uniqueness competency relates to the cost leadership of a company

  2. A focus on low prices in the whole market is profitable if lowest production and distribution costs can be realized

  3. A focus on quality in the whole market is profitable if superior performance can be achieve an area that is valued by a small targetgroup

  4. A focus on narrow market segments is profitable if firms know their target market well

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following statements about customer-perceived value is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Total customer benefit consists of product and service benefits as well as personnel and image benefits

  2. Travel costs influence the total costs as perceived by customers

  3. Value perception is independent of the costs involved

  4. A strong brand name increases perceived benefit

  5. An annoying sales person in a store decreases perceived benefit

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

If costumers are dissatisfied with a service of a company,

Wählen Sie die richtigen Antworten aus:

  1. The company should increase the likelihood that the customer actually states the complaint

  2. The company should get into conversation with the customer as soon as possible

  3. The company should take responsibility for disappointments and resolve the problem quickly

  4. The company should encourage employees to decrease the likelihood of customer stating complaints in the future by giving customers fewer opportunities to raise their voice

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following statements concerning pricing is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Price may not only include the amount of money charged for an offer, but also other costs, such as time and travel distance

  2. The setting of prices is made best by looking at the cost structure within the company

  3. The demand function typically has a negative slope

  4. Price elasticity of demand indicates the change in sales if the price changes by a certain amount

  5. The price that maximizes profit is not necessarily equal to the price that maximizes revenues

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following statements about price differentiation are correct?

Wählen Sie die richtigen Antworten aus:

  1. 1st degree price differentiation means that each customer pays an individual price

  2. Bahncard50 is an example of a 3rd degree price differentiation

  3. 2nd degree price differentiation means that customers themselves decide to which segment they belong

  4. Student discounts are an example of 2nd degree price differentiation

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the statements about the elaboration likelihood when processing communication messages is not correct? In the situation of peripheral route processes…

Wählen Sie die richtigen Antworten aus:

  1. Consumers are motivated to process messages

  2. Environmental stimuli have to be communicated to change customer`s attitudes

  3. Mental short-cuts are used to form attitudes

  4. Information will not be processed much

  5. The audience is unable or unwilling to process the message deeply

     

Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Which of the following belong to the management process?

Wählen Sie die richtigen Antworten aus:

  1. Planning

  2. Organizing and leading

  3. Controlling

  4. Documenting

Kommilitonen im Kurs Sportmanagment AK Vincet an der TU München. erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp. Jetzt mitmachen!

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Beispielhafte Karteikarten für Sportmanagment AK Vincet an der TU München auf StudySmarter:

Sportmanagment AK Vincet

Which of the following statements about the stakeholder concept is not correct?

  1. Organizations should focus on the most relevant stakeholders and disregard less relevant stakeholders

  2. The society expects organizations to engage in corporate social responsibility, that is, produce some social good and go beyond what is required by law.

  3. Employees expect appropriate wages, attractive labor conditions and secure jobs.

  4. Owners of the organizations expect an increase in shareholder value via profit distribution and/or increasing market value.

  5. Stakeholders are advocacy groups that have certain expectations from organizations or that expect contributions from them.

Sportmanagment AK Vincet

The definition of marketing says that

  1. a company should focus on its costumers

  2. a company should fulfil promises that have been made by the company

  3. promotion activities are central to the marketing philosophy

  4. the functions and processes within a company should create value for the owners

  5. of the company but not for the customers of the company

Sportmanagment AK Vincet

Which of the following statements about marketing-mix instruments is not true?

  1. Product/service, price, promotion, place, people, process, and physical evidence are marketing-mix instruments

  2. Branding does not affect any marketing-mix instruments

  3. The marketing-mix instruments are used to serve a certain target market

  4. The difference between marketing products and marketing services using the marketing-mix instruments is vanishing more and more

  5. The implementation of the marketing-mix instruments follows the strategy of a company

Sportmanagment AK Vincet

According to Ansoff`s product-market expansion grid,

  1. Serving a current market with current product is the strategy with the lowest risk

  2. Marketing penetration can be reached via optimizing the market-mix instrument

  3. Product development means serving the existing market with new products

  4. Market development is the preferred strategy (over product development) if there is high uncertainty about new markets and if I know the needs existing target groups well

Sportmanagment AK Vincet

In SWOT analysis

  1. A strong brand name is strength

  2. An aging technology is a threat

  3. A financial crises is a weakness

  4. Having life-long relationships with customers is an opportunity

Sportmanagment AK Vincet

Porter`s generic strategies postulate that

  1. The uniqueness competency relates to the cost leadership of a company

  2. A focus on low prices in the whole market is profitable if lowest production and distribution costs can be realized

  3. A focus on quality in the whole market is profitable if superior performance can be achieve an area that is valued by a small targetgroup

  4. A focus on narrow market segments is profitable if firms know their target market well

Sportmanagment AK Vincet

Which of the following statements about customer-perceived value is not correct?

  1. Total customer benefit consists of product and service benefits as well as personnel and image benefits

  2. Travel costs influence the total costs as perceived by customers

  3. Value perception is independent of the costs involved

  4. A strong brand name increases perceived benefit

  5. An annoying sales person in a store decreases perceived benefit

Sportmanagment AK Vincet

If costumers are dissatisfied with a service of a company,

  1. The company should increase the likelihood that the customer actually states the complaint

  2. The company should get into conversation with the customer as soon as possible

  3. The company should take responsibility for disappointments and resolve the problem quickly

  4. The company should encourage employees to decrease the likelihood of customer stating complaints in the future by giving customers fewer opportunities to raise their voice

Sportmanagment AK Vincet

Which of the following statements concerning pricing is not correct?

  1. Price may not only include the amount of money charged for an offer, but also other costs, such as time and travel distance

  2. The setting of prices is made best by looking at the cost structure within the company

  3. The demand function typically has a negative slope

  4. Price elasticity of demand indicates the change in sales if the price changes by a certain amount

  5. The price that maximizes profit is not necessarily equal to the price that maximizes revenues

Sportmanagment AK Vincet

Which of the following statements about price differentiation are correct?

  1. 1st degree price differentiation means that each customer pays an individual price

  2. Bahncard50 is an example of a 3rd degree price differentiation

  3. 2nd degree price differentiation means that customers themselves decide to which segment they belong

  4. Student discounts are an example of 2nd degree price differentiation

Sportmanagment AK Vincet

Which of the statements about the elaboration likelihood when processing communication messages is not correct? In the situation of peripheral route processes…

  1. Consumers are motivated to process messages

  2. Environmental stimuli have to be communicated to change customer`s attitudes

  3. Mental short-cuts are used to form attitudes

  4. Information will not be processed much

  5. The audience is unable or unwilling to process the message deeply

     

Sportmanagment AK Vincet

Which of the following belong to the management process?

  1. Planning

  2. Organizing and leading

  3. Controlling

  4. Documenting

Melde dich jetzt kostenfrei an um alle Karteikarten und Zusammenfassungen für Sportmanagment AK Vincet an der TU München zu sehen

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