Sportmanagement AK 2019 an der TU München

Karteikarten und Zusammenfassungen für Sportmanagement AK 2019 im Sportwissenschaft Studiengang an der TU München in Augsburg

CitySTADT: Augsburg

CountryLAND: Deutschland

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Sportmanagement AK 2019 an der TU München.

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about leadership styles in organizations are correct? 


Wählen Sie die richtigen Antworten aus:

  1. Transformational leadership has positive health effects on employees

  2. Transactional leadership has negative health effects on employees 

  3. Health – oriented leaders are role models

  4. Health – oriented leaders help design a health – promoting worksite 

  5. Health – oriented leadership decreases financial performance of an organization 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the confirmation / disconfirmation paradigm is not correct? 


Wählen Sie die richtigen Antworten aus:

  1. If pre – purchase expectations are very high, positive disconfirmation leads to dissatisfaction

  2. The customer satisfaction process is subjective, that is, there is no general level of when customers are dissatisfied or satisfied

  3. Satisfaction occurs when the perception of the actual outcome is equal or higher than pre – purchase expectations

  4. Positive disconfirmation leads to satisfaction

  5. Negative disconfirmation leads to dissatisfaction

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


You are the manager of a fitness and health company and you wonder whether you should enter the Austrian market. You have to pay EUR 200,000 for the market entry today (e.g., market research, renovation of a building) and expect the following profits during the next three years: EUR 70,000 in year 1, EUR 70,000 in year 2, and EUR 90,000 in year 3. Given that you calculate with an estimated interest rate („Kalkulationszinssatz“) of 5%, what is the net present value („Kapitalwert“) of the investment? 


Wählen Sie die richtigen Antworten aus:

  1. EUR 7904

  2. EUR – 6667

  3. EUR 200000

  4. EUR 0

  5. EUR 207904

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Aspects that early stage investors need to consider are… 


Wählen Sie die richtigen Antworten aus:

  1. Reduce risk of competitive uncertainty

  2. Reduce dependence on founder

  3. Strive for high expected returns

  4. Minimize liability of newness

  5. Increase the likelihood of insolvency 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements regarding firms` bundles of resources are correct? 


Wählen Sie die richtigen Antworten aus:

  1. Firms consist of bundle of resources, which form the basis of the firm´s sustainable competitive advantage for a certain time 

  2. Resources must be valuable in order to enable a firm to pursue opportunities 

  3. Resources must be rare in the sense that it is only possessed by few 

  4. Resources must be imitable, so that the particular combination of resources can be replicated by competitors 

  5. Resources must be non – substituable, meaning that no other different types of resources can be functional substitutes 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


Wählen Sie die richtigen Antworten aus:

  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about customer relationship management in statutory health insurances („Gesetzliche Krankenversicherung“) are correct? 


Wählen Sie die richtigen Antworten aus:

  1. Health insurances get lump sums („Fallpauschalen“) from the health funds („Gesundheitsfonds“) 

  2. Insured persons contribute to the health funds („Gesundheitsfonds“) 

  3. Health insurances ask for individual contributions from customers („individueller Zusatzbeitrag“) 

  4. The reimbursement of lump sums („Fallpauschalen“) is adjusted for risk 

  5. Employers do not contribute to the health funds („Gesundheitsfonds“) 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements are correct? The Blue Printing as a quality measurement tool… 


Wählen Sie die richtigen Antworten aus:

  1. Has a so – called line of visibilit 

  2. Is a process – oriented approach 

  3. Is based on the assumption that consumers experience services as a journey 

  4. Gives recommendations on how to improve the quality 

  5. Can be Applied to blue – collar workers

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


The Two Factor Theory from Herzberg postulates that… 


Wählen Sie die richtigen Antworten aus:

  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the stakeholder concept is correct? 


Wählen Sie die richtigen Antworten aus:

  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


Wählen Sie die richtigen Antworten aus:

  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


One of the functions of accounting is to determine the income of: 


Wählen Sie die richtigen Antworten aus:

  1. Company owners

  2. State (via taxes)

  3. Profit beneficiaries (according to legal contracts)

  4. Competitors

  5. Outside capital investors

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:

Sportmanagement AK 2019


Which of the following statements about leadership styles in organizations are correct? 


  1. Transformational leadership has positive health effects on employees

  2. Transactional leadership has negative health effects on employees 

  3. Health – oriented leaders are role models

  4. Health – oriented leaders help design a health – promoting worksite 

  5. Health – oriented leadership decreases financial performance of an organization 

Sportmanagement AK 2019


Which of the following statements about the confirmation / disconfirmation paradigm is not correct? 


  1. If pre – purchase expectations are very high, positive disconfirmation leads to dissatisfaction

  2. The customer satisfaction process is subjective, that is, there is no general level of when customers are dissatisfied or satisfied

  3. Satisfaction occurs when the perception of the actual outcome is equal or higher than pre – purchase expectations

  4. Positive disconfirmation leads to satisfaction

  5. Negative disconfirmation leads to dissatisfaction

Sportmanagement AK 2019


You are the manager of a fitness and health company and you wonder whether you should enter the Austrian market. You have to pay EUR 200,000 for the market entry today (e.g., market research, renovation of a building) and expect the following profits during the next three years: EUR 70,000 in year 1, EUR 70,000 in year 2, and EUR 90,000 in year 3. Given that you calculate with an estimated interest rate („Kalkulationszinssatz“) of 5%, what is the net present value („Kapitalwert“) of the investment? 


  1. EUR 7904

  2. EUR – 6667

  3. EUR 200000

  4. EUR 0

  5. EUR 207904

Sportmanagement AK 2019


Aspects that early stage investors need to consider are… 


  1. Reduce risk of competitive uncertainty

  2. Reduce dependence on founder

  3. Strive for high expected returns

  4. Minimize liability of newness

  5. Increase the likelihood of insolvency 

Sportmanagement AK 2019


Which of the following statements regarding firms` bundles of resources are correct? 


  1. Firms consist of bundle of resources, which form the basis of the firm´s sustainable competitive advantage for a certain time 

  2. Resources must be valuable in order to enable a firm to pursue opportunities 

  3. Resources must be rare in the sense that it is only possessed by few 

  4. Resources must be imitable, so that the particular combination of resources can be replicated by competitors 

  5. Resources must be non – substituable, meaning that no other different types of resources can be functional substitutes 

Sportmanagement AK 2019


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Sportmanagement AK 2019


Which of the following statements about customer relationship management in statutory health insurances („Gesetzliche Krankenversicherung“) are correct? 


  1. Health insurances get lump sums („Fallpauschalen“) from the health funds („Gesundheitsfonds“) 

  2. Insured persons contribute to the health funds („Gesundheitsfonds“) 

  3. Health insurances ask for individual contributions from customers („individueller Zusatzbeitrag“) 

  4. The reimbursement of lump sums („Fallpauschalen“) is adjusted for risk 

  5. Employers do not contribute to the health funds („Gesundheitsfonds“) 

Sportmanagement AK 2019


Which of the following statements are correct? The Blue Printing as a quality measurement tool… 


  1. Has a so – called line of visibilit 

  2. Is a process – oriented approach 

  3. Is based on the assumption that consumers experience services as a journey 

  4. Gives recommendations on how to improve the quality 

  5. Can be Applied to blue – collar workers

Sportmanagement AK 2019


The Two Factor Theory from Herzberg postulates that… 


  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Sportmanagement AK 2019


Which of the following statements about the stakeholder concept is correct? 


  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Sportmanagement AK 2019


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Sportmanagement AK 2019


One of the functions of accounting is to determine the income of: 


  1. Company owners

  2. State (via taxes)

  3. Profit beneficiaries (according to legal contracts)

  4. Competitors

  5. Outside capital investors

Gradient

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