Sportmanagement AK 2019 an der TU München

Karteikarten und Zusammenfassungen für Sportmanagement AK 2019 an der TU München

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Sportmanagement AK 2019 an der TU München.

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


The Two Factor Theory from Herzberg postulates that… 


Wählen Sie die richtigen Antworten aus:

  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the stakeholder concept is correct? 


Wählen Sie die richtigen Antworten aus:

  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following dimensions are considered to be corporate sustainability dimensions? 


Wählen Sie die richtigen Antworten aus:

  1. Economic dimension 

  2. Social dimension 

  3. Ecological dimension 

  4. Individualization dimension 

  5. Freedom dimension 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following are reasons for an organization to grow? 


Wählen Sie die richtigen Antworten aus:

  1. Ensure key customer growth 

  2. Become a market leader 

  3. Realize economies of scale 

  4. Attract talented employees 

  5. Guarantee lower fix and variable costs of production 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


Wählen Sie die richtigen Antworten aus:

  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the marketing – mix instruments is true? 


Wählen Sie die richtigen Antworten aus:

  1. ‚Products and services‘ include new offerings (e.g., brand extensions) 

  2. ´People` bringst he offerings to the customers (or vice versa)

  3. ´Promotion` indicates the physical environment, in which products and services are offered

  4. ´Promotion` refers to situations, in which an employee is promoted within the company

  5. ´Place` is an instrument that has the most direct influence on revenues made

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following dimensions are considered to be predictive for consumers´ acceptance of new technology in health care or sports? 


Wählen Sie die richtigen Antworten aus:

  1. Usefulness

  2. User frustration

  3. Ease of use

  4. User enjoyment 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the customer loyalty formation process is correct? 


Wählen Sie die richtigen Antworten aus:

  1. The causal sequence is the following: 1 Benefits and Costs, 2 Perceived value, 3 Satisfaction, 4 Loyalty

  2. Loyalty is the antecedent of satisfaction

  3. Benefits are composed of cost and value perceptions

  4. Satisfaction is the antecedent of perceived value

  5. Variety seeking tendencies influence the relationship between satisfaction and loyalty in the sense that high variety seeking strengthens the relation between the two

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


Wählen Sie die richtigen Antworten aus:

  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following statements about marketing is correct? 


Wählen Sie die richtigen Antworten aus:

  1. Value creation is central to any marketing activities

  2. Marketing is bad and unethical, because it tries to influence customers

  3. Marketing means that firm stake a pure selling orientation

  4. The philosophy of marketing is independent from finance, human resources, and other departments

  5. Marketing aims to develop the same products and services for all customers

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Why do customers become loyal? 


Wählen Sie die richtigen Antworten aus:

  1. Technical and functional factors 

  2. Contractual factors 

  3. Trivial factors 

  4. Psychological factors 

  5. Economic factors 

Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:


Which of the following strategies is a customer – relationship – management strategy that is likely to strengthen the relationship between a company and its customers? 


Wählen Sie die richtigen Antworten aus:

  1. Pay additional attention to highly valuable customers

  2. Reduce the longevity of customer relationships

  3. Serve all customers of a market so that no target group is missed out

  4. Serve unprofitable customers even if there are no negative side effects in case of elimination

  5. ncrease the rate of customer defection

Kommilitonen im Kurs Sportmanagement AK 2019 an der TU München. erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp. Jetzt mitmachen!

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Beispielhafte Karteikarten für Sportmanagement AK 2019 an der TU München auf StudySmarter:

Sportmanagement AK 2019


The Two Factor Theory from Herzberg postulates that… 


  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Sportmanagement AK 2019


Which of the following statements about the stakeholder concept is correct? 


  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Sportmanagement AK 2019


Which of the following dimensions are considered to be corporate sustainability dimensions? 


  1. Economic dimension 

  2. Social dimension 

  3. Ecological dimension 

  4. Individualization dimension 

  5. Freedom dimension 

Sportmanagement AK 2019


Which of the following are reasons for an organization to grow? 


  1. Ensure key customer growth 

  2. Become a market leader 

  3. Realize economies of scale 

  4. Attract talented employees 

  5. Guarantee lower fix and variable costs of production 

Sportmanagement AK 2019


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Sportmanagement AK 2019


Which of the following statements about the marketing – mix instruments is true? 


  1. ‚Products and services‘ include new offerings (e.g., brand extensions) 

  2. ´People` bringst he offerings to the customers (or vice versa)

  3. ´Promotion` indicates the physical environment, in which products and services are offered

  4. ´Promotion` refers to situations, in which an employee is promoted within the company

  5. ´Place` is an instrument that has the most direct influence on revenues made

Sportmanagement AK 2019


Which of the following dimensions are considered to be predictive for consumers´ acceptance of new technology in health care or sports? 


  1. Usefulness

  2. User frustration

  3. Ease of use

  4. User enjoyment 

Sportmanagement AK 2019


Which of the following statements about the customer loyalty formation process is correct? 


  1. The causal sequence is the following: 1 Benefits and Costs, 2 Perceived value, 3 Satisfaction, 4 Loyalty

  2. Loyalty is the antecedent of satisfaction

  3. Benefits are composed of cost and value perceptions

  4. Satisfaction is the antecedent of perceived value

  5. Variety seeking tendencies influence the relationship between satisfaction and loyalty in the sense that high variety seeking strengthens the relation between the two

Sportmanagement AK 2019


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Sportmanagement AK 2019


Which of the following statements about marketing is correct? 


  1. Value creation is central to any marketing activities

  2. Marketing is bad and unethical, because it tries to influence customers

  3. Marketing means that firm stake a pure selling orientation

  4. The philosophy of marketing is independent from finance, human resources, and other departments

  5. Marketing aims to develop the same products and services for all customers

Sportmanagement AK 2019


Why do customers become loyal? 


  1. Technical and functional factors 

  2. Contractual factors 

  3. Trivial factors 

  4. Psychological factors 

  5. Economic factors 

Sportmanagement AK 2019


Which of the following strategies is a customer – relationship – management strategy that is likely to strengthen the relationship between a company and its customers? 


  1. Pay additional attention to highly valuable customers

  2. Reduce the longevity of customer relationships

  3. Serve all customers of a market so that no target group is missed out

  4. Serve unprofitable customers even if there are no negative side effects in case of elimination

  5. ncrease the rate of customer defection

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