Sportmanagement AK 2017 an der TU München

Karteikarten und Zusammenfassungen für Sportmanagement AK 2017 an der TU München

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Sportmanagement AK 2017 an der TU München.

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

„The entrepreneur“ does not exist. An entrepreneur can be described in more detail.

Which of the following are common descriptions?

Wählen Sie die richtigen Antworten aus:

  1. Serial entrepreneurs

  2. Solo entrepreneurs

  3. Unique entrepreneurs 

  4. Specialist entrepreneurs

  5. Necessity entrepreneurs

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statement about the marketing – mix instruments are correct ?

Wählen Sie die richtigen Antworten aus:

  1. Price has the most direct impact on sales and profit made

  2. Promotion refers to how organisations communicate with their customers

  3. People deals with interactions between personnel and customers

  4. Product/Services refers to the variety and quality of the offered product/service

  5. There are five marketing-mix instruments 

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about health-oriented leadership in organisations

are correct

Wählen Sie die richtigen Antworten aus:

  1. The measurement of health-oriented leadership is multidimensional

  2. health-oriented leaders are good role models in organizations

  3. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  4. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  5. health-oriented leadership includes knowledge/skills and policies/structures

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following dimensions are considered to be corporate sustainability

dimensions?

Wählen Sie die richtigen Antworten aus:

  1. Stakeholder dimensions

  2. Economic dimensions

  3. Environmental dimensions

  4. Physical dimensions

  5. Social dimensions

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

hich of the following statements regarding innovation is not correct ?

Wählen Sie die richtigen Antworten aus:

  1. An evolutionary innovation is the result of ideas that elaborate in new products that have never been in the market before 

  2. Innovation is the ability to apply creative solutions to problems and

    opportunities to enhance peoples lives

  3. Sometimes innovation is revolutionary creating market- changing

    breakthroughs that are the result of generating something from nothing

  4. Some businesses create innovations proactively, spotting opportunities on

    which to capitalize

  5. Some businesses create innovations reactively in response to customer

    feedback or changing market conditions

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about conjoint measurement is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Participants are asked to evaluate each characteristic of the quality of a

    single organization without taking into account competitors’ offerings (and

    their characteristics)

  2. Product cards are shown to participants as stimuli during a conjoint measurement

  3. Service characteristics (i.e. uncertainty, integration and individuality) can be

    described as the characteristics that are shown to participants in a conjoint

    measurement

  4. The price asked for a certain service can be used as a characteristc that is shown

    to paticipants in a conjoint measurement

  5. Conjoint measurement builds upon the decomposition method of assessing

    quality

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following factors drive customer loyalty?

Wählen Sie die richtigen Antworten aus:

  1. Contractual factors

  2. Economic factors

  3. Psychological factors

  4. Resistance factors

  5. Detrimental factors 

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following stages belong tot he three stages of customer relationship

management?

Wählen Sie die richtigen Antworten aus:

  1. Customer acquisition

  2. Customer recovery

  3. Customer retention

  4. Customer penetration

  5. Customer satisfaction

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about the confirmation – disconfirmation paradigm

is correct?

Wählen Sie die richtigen Antworten aus:

  1. Satisfaction results from positive disconfirmation

  2. High pre- purchase expectations always lead to dissatisfaction

  3. Confirmation leads to more positive effects for an organization than

    positive disconfirmatio

  4. If the perception of the actual outcome is equal to pre- purchase

    expectations, consumers are dissatified

  5. Consumers can be satisfied and dissatisfied at the same time

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

You opened an alternative health prevention club offering cources in conscious

breathing. You want to find out what price you can request for a 45-minute breathing

session. According to market research findings, the following individual demand

function is true: 280 – 0.5x. To offer the courses, you have fix costs of EUR 12,000.00

(to rent space) and varible costs of EUR 10.00 per customer. What is the profit

maximizing price that you should ask for?

Wählen Sie die richtigen Antworten aus:

  1. EUR 145.00

  2. EUR 13.66

  3. EUR 270

  4. EUR 21.43

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which oft the following statements about the Elaboration Likelihood Model is not

correct?

Wählen Sie die richtigen Antworten aus:

  1. Marketing communication messages are most often processed centrally in

    recipients, but not peripherally

  2. Individuals follow the peripheral route when their motivation and/or ability to

    process information is low

  3. The model proposes two routes of how marketing communication messages are

    processed

  4. Attitudes that are formed when messages take the central rote are enduring,

    resistant and they predict recipients’ behaviour well

  5. Central-route processing occurs when individuals have high motivation and ability

    to process information

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about the entrepreneural process is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Entrepreneurial opportunities are situations in which existing products and services and organising methods can be introduced

  2. Individuals’ mental processes of overcoming ignorance to decide wether a signal

    is an opportunity for someone is known as entrepreneurial thinking

  3. The core for the sucess of an entrepreneurial process is to establish and uphold

    an entrepreneurial mind-set

  4. Entrepreneurial action is taken trough the creation of new products/processes or

    the entry in new markets via a new or established organisation

  5. It is a simple process in which entrepreneurial opportunities are spotted and then

    acted upon by applying entrepreneurial thinking

Kommilitonen im Kurs Sportmanagement AK 2017 an der TU München. erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp. Jetzt mitmachen!

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Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Sportmanagement AK 2017

„The entrepreneur“ does not exist. An entrepreneur can be described in more detail.

Which of the following are common descriptions?

  1. Serial entrepreneurs

  2. Solo entrepreneurs

  3. Unique entrepreneurs 

  4. Specialist entrepreneurs

  5. Necessity entrepreneurs

Sportmanagement AK 2017

Which of the following statement about the marketing – mix instruments are correct ?

  1. Price has the most direct impact on sales and profit made

  2. Promotion refers to how organisations communicate with their customers

  3. People deals with interactions between personnel and customers

  4. Product/Services refers to the variety and quality of the offered product/service

  5. There are five marketing-mix instruments 

Sportmanagement AK 2017

Which of the following statements about health-oriented leadership in organisations

are correct

  1. The measurement of health-oriented leadership is multidimensional

  2. health-oriented leaders are good role models in organizations

  3. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  4. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  5. health-oriented leadership includes knowledge/skills and policies/structures

Sportmanagement AK 2017

Which of the following dimensions are considered to be corporate sustainability

dimensions?

  1. Stakeholder dimensions

  2. Economic dimensions

  3. Environmental dimensions

  4. Physical dimensions

  5. Social dimensions

Sportmanagement AK 2017

hich of the following statements regarding innovation is not correct ?

  1. An evolutionary innovation is the result of ideas that elaborate in new products that have never been in the market before 

  2. Innovation is the ability to apply creative solutions to problems and

    opportunities to enhance peoples lives

  3. Sometimes innovation is revolutionary creating market- changing

    breakthroughs that are the result of generating something from nothing

  4. Some businesses create innovations proactively, spotting opportunities on

    which to capitalize

  5. Some businesses create innovations reactively in response to customer

    feedback or changing market conditions

Sportmanagement AK 2017

Which of the following statements about conjoint measurement is not correct?

  1. Participants are asked to evaluate each characteristic of the quality of a

    single organization without taking into account competitors’ offerings (and

    their characteristics)

  2. Product cards are shown to participants as stimuli during a conjoint measurement

  3. Service characteristics (i.e. uncertainty, integration and individuality) can be

    described as the characteristics that are shown to participants in a conjoint

    measurement

  4. The price asked for a certain service can be used as a characteristc that is shown

    to paticipants in a conjoint measurement

  5. Conjoint measurement builds upon the decomposition method of assessing

    quality

Sportmanagement AK 2017

Which of the following factors drive customer loyalty?

  1. Contractual factors

  2. Economic factors

  3. Psychological factors

  4. Resistance factors

  5. Detrimental factors 

Sportmanagement AK 2017

Which of the following stages belong tot he three stages of customer relationship

management?

  1. Customer acquisition

  2. Customer recovery

  3. Customer retention

  4. Customer penetration

  5. Customer satisfaction

Sportmanagement AK 2017

Which of the following statements about the confirmation – disconfirmation paradigm

is correct?

  1. Satisfaction results from positive disconfirmation

  2. High pre- purchase expectations always lead to dissatisfaction

  3. Confirmation leads to more positive effects for an organization than

    positive disconfirmatio

  4. If the perception of the actual outcome is equal to pre- purchase

    expectations, consumers are dissatified

  5. Consumers can be satisfied and dissatisfied at the same time

Sportmanagement AK 2017

You opened an alternative health prevention club offering cources in conscious

breathing. You want to find out what price you can request for a 45-minute breathing

session. According to market research findings, the following individual demand

function is true: 280 – 0.5x. To offer the courses, you have fix costs of EUR 12,000.00

(to rent space) and varible costs of EUR 10.00 per customer. What is the profit

maximizing price that you should ask for?

  1. EUR 145.00

  2. EUR 13.66

  3. EUR 270

  4. EUR 21.43

Sportmanagement AK 2017

Which oft the following statements about the Elaboration Likelihood Model is not

correct?

  1. Marketing communication messages are most often processed centrally in

    recipients, but not peripherally

  2. Individuals follow the peripheral route when their motivation and/or ability to

    process information is low

  3. The model proposes two routes of how marketing communication messages are

    processed

  4. Attitudes that are formed when messages take the central rote are enduring,

    resistant and they predict recipients’ behaviour well

  5. Central-route processing occurs when individuals have high motivation and ability

    to process information

Sportmanagement AK 2017

Which of the following statements about the entrepreneural process is not correct?

  1. Entrepreneurial opportunities are situations in which existing products and services and organising methods can be introduced

  2. Individuals’ mental processes of overcoming ignorance to decide wether a signal

    is an opportunity for someone is known as entrepreneurial thinking

  3. The core for the sucess of an entrepreneurial process is to establish and uphold

    an entrepreneurial mind-set

  4. Entrepreneurial action is taken trough the creation of new products/processes or

    the entry in new markets via a new or established organisation

  5. It is a simple process in which entrepreneurial opportunities are spotted and then

    acted upon by applying entrepreneurial thinking

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