Sportmanagement AK 2017 an der TU München

Karteikarten und Zusammenfassungen für Sportmanagement AK 2017 im Sportwissenschaft Studiengang an der TU München in Augsburg

CitySTADT: Augsburg

CountryLAND: Deutschland

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Schaue jetzt auf StudySmarter nach, welche Lernmaterialien bereits für deine Kurse von deinen Kommilitonen erstellt wurden. Los geht’s!

Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Sportmanagement AK 2017 an der TU München.

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about the entrepreneural process is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Entrepreneurial opportunities are situations in which existing products and services and organising methods can be introduced

  2. Individuals’ mental processes of overcoming ignorance to decide wether a signal

    is an opportunity for someone is known as entrepreneurial thinking

  3. The core for the sucess of an entrepreneurial process is to establish and uphold

    an entrepreneurial mind-set

  4. Entrepreneurial action is taken trough the creation of new products/processes or

    the entry in new markets via a new or established organisation

  5. It is a simple process in which entrepreneurial opportunities are spotted and then

    acted upon by applying entrepreneurial thinking

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements regarding segmenting are correct?

Wählen Sie die richtigen Antworten aus:

  1. Psychographic segmentation is based on traits, values or lifestyles

  2. Demographic segmentation includes age, gender and income

  3. Behavioural segmentation segments according to interests and opinions

  4. Geographic segmentations based on social class

  5. Sinus milieus combine psychographic and geographic segmentation

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which oft the following statements about the Elaboration Likelihood Model is not

correct?

Wählen Sie die richtigen Antworten aus:

  1. Marketing communication messages are most often processed centrally in

    recipients, but not peripherally

  2. Individuals follow the peripheral route when their motivation and/or ability to

    process information is low

  3. The model proposes two routes of how marketing communication messages are

    processed

  4. Attitudes that are formed when messages take the central rote are enduring,

    resistant and they predict recipients’ behaviour well

  5. Central-route processing occurs when individuals have high motivation and ability

    to process information

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Traditional capital sources for start-ups are:

Wählen Sie die richtigen Antworten aus:

  1. Business angels

  2. Donations

  3. Own savings

  4. Leveraged buyouts

  5. Acquisitions

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about the confirmation – disconfirmation paradigm

is correct?

Wählen Sie die richtigen Antworten aus:

  1. Satisfaction results from positive disconfirmation

  2. High pre- purchase expectations always lead to dissatisfaction

  3. Confirmation leads to more positive effects for an organization than

    positive disconfirmatio

  4. If the perception of the actual outcome is equal to pre- purchase

    expectations, consumers are dissatified

  5. Consumers can be satisfied and dissatisfied at the same time

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following reasons are growth reasons for a company?

Wählen Sie die richtigen Antworten aus:

  1. Establishing market leadership

  2. Capturing economies of scope

  3. Ability to retain and attract talented employees

  4. Increased influence and power

  5. Worse workplace atmosphere

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the statements relating to the economic principle in management is not

correct?

Wählen Sie die richtigen Antworten aus:

  1. Inputs are associated with benefits while outputs are associated with

    investments

  2. The general idea of the economic principle is that no production factors should be

    wasted

  3. Measures of efficiency (according to the minimum and maximum principle) range

    between 0 and 1

  4. The idea of the maximum principle is to reach best possible output with a given input

  5. The idea of the minimum principle is to reach a given output with the least input

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following stages belong tot he three stages of customer relationship

management?

Wählen Sie die richtigen Antworten aus:

  1. Customer acquisition

  2. Customer recovery

  3. Customer retention

  4. Customer penetration

  5. Customer satisfaction

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about health-oriented leadership in organisations

are correct

Wählen Sie die richtigen Antworten aus:

  1. The measurement of health-oriented leadership is multidimensional

  2. health-oriented leaders are good role models in organizations

  3. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  4. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  5. health-oriented leadership includes knowledge/skills and policies/structures

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Which of the following statements about segmenting, targeting and positioning is not

correct?

Wählen Sie die richtigen Antworten aus:

  1. In the positioning, companies aim to be perceived as similar as possible

    compared to their competitors

  2. Targeting means that companies select attractive groups of customers as target

    customers

  3. Positioning is based upon associations that customers have with a company

  4. Segmenting comes first and positioning comes last in the sequence

  5. Segmenting means that customers are categorized into groups based on shared

    characteristics

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Your company sell glow-in-the-dark running shoes in 2017, the company had sales of

EUR 1,500,000.00 and a net operating profit of EUR 25,000.00. Your company has

EUR 1,125,000.00 equity and EUR 25,000.00 debt. What is the return on equity

Wählen Sie die richtigen Antworten aus:

  1. 2 percent

  2. 4 percent

  3. 6 percent

  4. 8 percent

  5. 1 percent

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

There are different levels of innovation based on the uniqueness of the idea. These

innovation levels are

Wählen Sie die richtigen Antworten aus:

  1. Breakthrough innovation

  2. Ordinary innovation

  3. Technological innovation

  4. Heartbreak innovation

  5. Common innovation

Beispielhafte Karteikarten für Sportmanagement AK 2017 an der TU München auf StudySmarter:

Sportmanagement AK 2017

Which of the following statements about the entrepreneural process is not correct?

  1. Entrepreneurial opportunities are situations in which existing products and services and organising methods can be introduced

  2. Individuals’ mental processes of overcoming ignorance to decide wether a signal

    is an opportunity for someone is known as entrepreneurial thinking

  3. The core for the sucess of an entrepreneurial process is to establish and uphold

    an entrepreneurial mind-set

  4. Entrepreneurial action is taken trough the creation of new products/processes or

    the entry in new markets via a new or established organisation

  5. It is a simple process in which entrepreneurial opportunities are spotted and then

    acted upon by applying entrepreneurial thinking

Sportmanagement AK 2017

Which of the following statements regarding segmenting are correct?

  1. Psychographic segmentation is based on traits, values or lifestyles

  2. Demographic segmentation includes age, gender and income

  3. Behavioural segmentation segments according to interests and opinions

  4. Geographic segmentations based on social class

  5. Sinus milieus combine psychographic and geographic segmentation

Sportmanagement AK 2017

Which oft the following statements about the Elaboration Likelihood Model is not

correct?

  1. Marketing communication messages are most often processed centrally in

    recipients, but not peripherally

  2. Individuals follow the peripheral route when their motivation and/or ability to

    process information is low

  3. The model proposes two routes of how marketing communication messages are

    processed

  4. Attitudes that are formed when messages take the central rote are enduring,

    resistant and they predict recipients’ behaviour well

  5. Central-route processing occurs when individuals have high motivation and ability

    to process information

Sportmanagement AK 2017

Traditional capital sources for start-ups are:

  1. Business angels

  2. Donations

  3. Own savings

  4. Leveraged buyouts

  5. Acquisitions

Sportmanagement AK 2017

Which of the following statements about the confirmation – disconfirmation paradigm

is correct?

  1. Satisfaction results from positive disconfirmation

  2. High pre- purchase expectations always lead to dissatisfaction

  3. Confirmation leads to more positive effects for an organization than

    positive disconfirmatio

  4. If the perception of the actual outcome is equal to pre- purchase

    expectations, consumers are dissatified

  5. Consumers can be satisfied and dissatisfied at the same time

Sportmanagement AK 2017

Which of the following reasons are growth reasons for a company?

  1. Establishing market leadership

  2. Capturing economies of scope

  3. Ability to retain and attract talented employees

  4. Increased influence and power

  5. Worse workplace atmosphere

Sportmanagement AK 2017

Which of the statements relating to the economic principle in management is not

correct?

  1. Inputs are associated with benefits while outputs are associated with

    investments

  2. The general idea of the economic principle is that no production factors should be

    wasted

  3. Measures of efficiency (according to the minimum and maximum principle) range

    between 0 and 1

  4. The idea of the maximum principle is to reach best possible output with a given input

  5. The idea of the minimum principle is to reach a given output with the least input

Sportmanagement AK 2017

Which of the following stages belong tot he three stages of customer relationship

management?

  1. Customer acquisition

  2. Customer recovery

  3. Customer retention

  4. Customer penetration

  5. Customer satisfaction

Sportmanagement AK 2017

Which of the following statements about health-oriented leadership in organisations

are correct

  1. The measurement of health-oriented leadership is multidimensional

  2. health-oriented leaders are good role models in organizations

  3. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  4. health-oriented leaders allow their employees to participate in health promoting activities at the worksite 

  5. health-oriented leadership includes knowledge/skills and policies/structures

Sportmanagement AK 2017

Which of the following statements about segmenting, targeting and positioning is not

correct?

  1. In the positioning, companies aim to be perceived as similar as possible

    compared to their competitors

  2. Targeting means that companies select attractive groups of customers as target

    customers

  3. Positioning is based upon associations that customers have with a company

  4. Segmenting comes first and positioning comes last in the sequence

  5. Segmenting means that customers are categorized into groups based on shared

    characteristics

Sportmanagement AK 2017

Your company sell glow-in-the-dark running shoes in 2017, the company had sales of

EUR 1,500,000.00 and a net operating profit of EUR 25,000.00. Your company has

EUR 1,125,000.00 equity and EUR 25,000.00 debt. What is the return on equity

  1. 2 percent

  2. 4 percent

  3. 6 percent

  4. 8 percent

  5. 1 percent

Sportmanagement AK 2017

There are different levels of innovation based on the uniqueness of the idea. These

innovation levels are

  1. Breakthrough innovation

  2. Ordinary innovation

  3. Technological innovation

  4. Heartbreak innovation

  5. Common innovation

Gradient

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