SEBA an der TU München

• Content Service (e.g. Netflix, Spotify)
• Person-to-Person Networking Service (e.g. Classmates, Xing, Neu.de)
• Internet Service Providers (e.g. America Online)
• Trust Services (e.g.  TRUSTe)

combination of free content with "premium" (i.e. subscriber- or member-only) content

• Purchase (Dell)
• Lease (Car-Rental)
• License (Download.com)

• Open Source (e.g. Red Hat, SUSE)
• Social Networking Services (e.g. Facebook, Flickr)
• Knowledge Networks (e.g. Stackoverflow, Stack. Exchange)
• Open Content (e.g. Wikipedia)

A business model is the method of doing business by which a company can sustain itself- that is, generate revenue.

• Brokerage
• Advertising
• Merchant
• Subscription
• Manufacturer (Direct)
• Utility
• Community
• Affiliate
• Infomediary

Brokers are market makers: they bring buyers and sellers together and facilitate transactions. A broker charges a fee or commission for each transaction it enables.

• Auction Broker (e.g. eBay.com)
• Transaction Broker (e.g. PayPal)
• Demand Collection System (e.g. priceline.com)
• Mobility Broker (e.g. Moovel)

• Virtual Merchant (e.g. Amazon)
• Bit Vendor (e.g. Apple iTunesMusic Store, Apple App Store)
• Catalog Merchant (e.g. Otto)
• Click and Mortar (Barnes and Noble)

Wholesalers and retailers of goods and services. Merchant usually creates an inventory and ist involved in distribution.

Online services can carry far more inventory than traditional retailers. More obscure products which aren't popular or are not in demand make up the Long Tail.

A broadcaster (content creator, web site) provides content and services mixed with advertising messages in the form of banner ads.