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Lernmaterialien für MdP an der TU München

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TESTE DEIN WISSEN

What are the limitations of SWOT analysis?

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TESTE DEIN WISSEN
  • no algorithm -> only qualitative reasoning
  • output is subjective assessment of priorities
  • only a starting point for more detailed analysis
  • analysis of weaknesses may lead to conflict in team
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TESTE DEIN WISSEN

What is the input and output for SWOT analysis?

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Input

  • info on what needs to be addressed/decided
  • supporting info (e.g. reports, market research,...)
  • know-how of cross-functional team of experts

Output

  • Recommendations for decisions/actions
  • completeness of reasoning
  • transparency
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TESTE DEIN WISSEN

What situation requires SWOT?

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TESTE DEIN WISSEN
  • planning phase
  • need goals/actions on different time scales
  • need decision support for/against product
  • when info about situation is incomplete/uncertain/ambiguous
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TESTE DEIN WISSEN

What is the procedure for SWOT?

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1. Define objectives for SWOT

2. Form team of expers

3. Analysis 1: Fill SWOT Matrix

3.1 Identify strengths/weaknesses of company/product (internal)

3.2 Identify opportunities/threats for company/product (external)

4. Analysis 2: Derive strategic/operative measures

4.1 Use strengths to exploit opportunities

4.2 Use strengths to overcome threats

4.3 Minimize weaknesses to exploit opportunities

4.4 Minimize own weaknesses to overcome threats


Lösung ausblenden
TESTE DEIN WISSEN

What is SWOT?

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SWOT (Strengths, Weaknesses, Opportunities, Threats) is a useful tool to support strategic decisions in the planning phase of the product development

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TESTE DEIN WISSEN

What is a design goal?

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A design goal is a set of top-level requirements (i.e. requirements that are most important).
They are often related to system attributes or attributes that user/customer can directly observe/experience

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What are requirements?

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TESTE DEIN WISSEN

A requirement is a condition that can be evaluated as true or false. it is often expressed by a relation between an attribute and a target value or range

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TESTE DEIN WISSEN

When are requirements useful?

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TESTE DEIN WISSEN
  • to create clarity within communication
  • for problem decomposition
  • for dividing work load
  • to ensure that design goal is reached
  • for managing teams and interfaces between teams
  • as a measure of progress and verification

Requirements support clarity and transparency in the design process

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TESTE DEIN WISSEN

What are challenges in specifying requirements?

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TESTE DEIN WISSEN
  • lack of knowledge about external actors (competitors' products, customers' perceptions)
  • team dynamics of groups
  • limited intellectual capacities of individuals
  • dilemma of product development
  • many design goals, components/variables, dependencies, variants
  • consideration of all possible scenarios
Lösung ausblenden
TESTE DEIN WISSEN

What are the three main category of challenges?

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TESTE DEIN WISSEN
  • market-related
  • designer-related
  • design-related
Lösung ausblenden
TESTE DEIN WISSEN

What is the key question for Benchmarking I?

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TESTE DEIN WISSEN

What properties should the new product have?

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TESTE DEIN WISSEN

What are the benefits of SWOT analysis?

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TESTE DEIN WISSEN
  • simple structure
  • organizes top-level info w/o getting list in detail
  • addresses VUCA w/ longterm view
  • structure for team discussion
  • comprehensive view
  • supports taking concrete steps
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Q:

What are the limitations of SWOT analysis?

A:
  • no algorithm -> only qualitative reasoning
  • output is subjective assessment of priorities
  • only a starting point for more detailed analysis
  • analysis of weaknesses may lead to conflict in team
Q:

What is the input and output for SWOT analysis?

A:

Input

  • info on what needs to be addressed/decided
  • supporting info (e.g. reports, market research,...)
  • know-how of cross-functional team of experts

Output

  • Recommendations for decisions/actions
  • completeness of reasoning
  • transparency
Q:

What situation requires SWOT?

A:
  • planning phase
  • need goals/actions on different time scales
  • need decision support for/against product
  • when info about situation is incomplete/uncertain/ambiguous
Q:

What is the procedure for SWOT?

A:

1. Define objectives for SWOT

2. Form team of expers

3. Analysis 1: Fill SWOT Matrix

3.1 Identify strengths/weaknesses of company/product (internal)

3.2 Identify opportunities/threats for company/product (external)

4. Analysis 2: Derive strategic/operative measures

4.1 Use strengths to exploit opportunities

4.2 Use strengths to overcome threats

4.3 Minimize weaknesses to exploit opportunities

4.4 Minimize own weaknesses to overcome threats


Q:

What is SWOT?

A:

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a useful tool to support strategic decisions in the planning phase of the product development

Mehr Karteikarten anzeigen
Q:

What is a design goal?

A:

A design goal is a set of top-level requirements (i.e. requirements that are most important).
They are often related to system attributes or attributes that user/customer can directly observe/experience

Q:

What are requirements?

A:

A requirement is a condition that can be evaluated as true or false. it is often expressed by a relation between an attribute and a target value or range

Q:

When are requirements useful?

A:
  • to create clarity within communication
  • for problem decomposition
  • for dividing work load
  • to ensure that design goal is reached
  • for managing teams and interfaces between teams
  • as a measure of progress and verification

Requirements support clarity and transparency in the design process

Q:

What are challenges in specifying requirements?

A:
  • lack of knowledge about external actors (competitors' products, customers' perceptions)
  • team dynamics of groups
  • limited intellectual capacities of individuals
  • dilemma of product development
  • many design goals, components/variables, dependencies, variants
  • consideration of all possible scenarios
Q:

What are the three main category of challenges?

A:
  • market-related
  • designer-related
  • design-related
Q:

What is the key question for Benchmarking I?

A:

What properties should the new product have?

Q:

What are the benefits of SWOT analysis?

A:
  • simple structure
  • organizes top-level info w/o getting list in detail
  • addresses VUCA w/ longterm view
  • structure for team discussion
  • comprehensive view
  • supports taking concrete steps
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