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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Marketing an der TU München.

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

4 elements of balanced scorecard

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

5 Steps of technology acceptance model

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Value based pricing is based on the value a product or service has from a companies' point of view

yes/no

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

what is cognitive dissonance?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

5. In a SWOT analysis, external factors include a. Strengths and weaknesses b. Weaknesses and opportunities c. Opportunities and threats d. Threats and strengths e. Strength and opportunities

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

4. Market demand can be 1. Irregular, meaning that customers ask for certain offerings depending on time (e.g. season) 2. Negative, meaning that pessimistic customers have a lower willingness-to-pay that optimistic customers 3. Unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences 4. Latent, meaning that a need cannot be satisfied by an existing offering 5. Overfull, meaning that demand cannot be met, because there are not enough offerings a. 1,3, 4 are correct only b. 1, 3, 5 are correct only c. 1,4,5 are correct only d. 1,3,4,5 are correct only (cause the explanation of 2 is wrong!) e. All are correct

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

3. The marketing management process describes a. Marketers’ goal-directed planning, organizing, leading, controlling b. How product innovations can be introduced successfully c. Advertising and selling strategies d. Planning and controlling activities e. How to implement promotion strategies best

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

2. Which of the following statements about marketing is not correct? a. Marketing aims to develop the right products and services for the right customers b. The philosophy of marketing is relevant to multiple departments and processes in firms c. Marketing aims to create value for stakeholders d. Marketing means that firms take a customer orientation e. Short-term profit realization is most important to marketing activities

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

1. Bring the following philosophies on a correct order, beginning with the earliest (1), ending with the latest (3) a. (1) Selling, Marketing, (3) Production b. Selling, Marketing, Staff c. Marketing, Selling, Production d. Production, Selling, Marketing e. Selling, Production, Marketing

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

25. Which of the following statements about Maslow’s hierarchy of needs is not correct? a. Getting enough water and food is an example of physiological needs b. Protection and shelter are examples of safety needs c. Friendship and per group acceptance are examples of belongingness needs d. Prestiges and status are examples of ego needs e. Accomplishment is an example of self-actualization needs

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

24. Which of the following statements about the S-O-R Model of consumer behaviour is not correct? a. A billboard is an example of a stimulus b. The choice of a retailer is one example of a response variable c. Motivation is part of the organism variable d. Perception is part of the response variable e. The 7 marketing mix instruments are marketing stimuli

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

instrumental conditioning

- do competitors profit from conditioning of a brand by imitating features?

- when is instrumental conditioning used regarding market environment?

Kommilitonen im Kurs Marketing an der TU München. erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp. Jetzt mitmachen!

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Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Marketing

4 elements of balanced scorecard

customer – financial – business process – learning perspective

middle: vision and strategy

Marketing

5 Steps of technology acceptance model

external variable -> perceived usefulness -> attitude –> behaviour –> actual use

Marketing

Value based pricing is based on the value a product or service has from a companies' point of view

yes/no

no

Marketing

what is cognitive dissonance?

 refers to a situation where someone’s behavior conflicts with their beliefs or attitudes

–> smoke even though youknow it’s pretty bad

Marketing

5. In a SWOT analysis, external factors include a. Strengths and weaknesses b. Weaknesses and opportunities c. Opportunities and threats d. Threats and strengths e. Strength and opportunities

c

Marketing

4. Market demand can be 1. Irregular, meaning that customers ask for certain offerings depending on time (e.g. season) 2. Negative, meaning that pessimistic customers have a lower willingness-to-pay that optimistic customers 3. Unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences 4. Latent, meaning that a need cannot be satisfied by an existing offering 5. Overfull, meaning that demand cannot be met, because there are not enough offerings a. 1,3, 4 are correct only b. 1, 3, 5 are correct only c. 1,4,5 are correct only d. 1,3,4,5 are correct only (cause the explanation of 2 is wrong!) e. All are correct

d

Marketing

3. The marketing management process describes a. Marketers’ goal-directed planning, organizing, leading, controlling b. How product innovations can be introduced successfully c. Advertising and selling strategies d. Planning and controlling activities e. How to implement promotion strategies best

a

Marketing

2. Which of the following statements about marketing is not correct? a. Marketing aims to develop the right products and services for the right customers b. The philosophy of marketing is relevant to multiple departments and processes in firms c. Marketing aims to create value for stakeholders d. Marketing means that firms take a customer orientation e. Short-term profit realization is most important to marketing activities

e

Marketing

1. Bring the following philosophies on a correct order, beginning with the earliest (1), ending with the latest (3) a. (1) Selling, Marketing, (3) Production b. Selling, Marketing, Staff c. Marketing, Selling, Production d. Production, Selling, Marketing e. Selling, Production, Marketing

d

Marketing

25. Which of the following statements about Maslow’s hierarchy of needs is not correct? a. Getting enough water and food is an example of physiological needs b. Protection and shelter are examples of safety needs c. Friendship and per group acceptance are examples of belongingness needs d. Prestiges and status are examples of ego needs e. Accomplishment is an example of self-actualization needs

d

Marketing

24. Which of the following statements about the S-O-R Model of consumer behaviour is not correct? a. A billboard is an example of a stimulus b. The choice of a retailer is one example of a response variable c. Motivation is part of the organism variable d. Perception is part of the response variable e. The 7 marketing mix instruments are marketing stimuli

d

Marketing

instrumental conditioning

- do competitors profit from conditioning of a brand by imitating features?

- when is instrumental conditioning used regarding market environment?

no

when it provides NEGATIVE reinforcement in form of punishment

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