Marketing

Karteikarten und Zusammenfassungen für Marketing an der TU München

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Marketing an der TU München.

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

What are the 5 steps to analyze customer-perceived value?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

What are the 7 "S" for success in the implementation phase?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings

Wählen Sie die richtigen Antworten aus:

  1. 1, 3, and 4 are correct only

  2. 1, 3, and 5 are correct only

  3. 1, 4, and 5 are correct only

  4. 1, 3, 4, and 5 are correct only

  5. All are correct

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

In a SWOT analysis, external factors include...

Wählen Sie die richtigen Antworten aus:

  1. strengths and weaknesses

  2. weaknesses and oportunities

  3. opportunities and threats

  4. threats and strengths

  5. strengths and opportunities

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

The marketing management process describes...

Wählen Sie die richtigen Antworten aus:

  1. marketers‘ goals-directed planning, organizing, leading and controlling.

  2. how product innovations can be introduced successfully.

  3. advertising and selling strategies.

  4. planning and controlling activities.

  5. how to implement promotion strategies best.

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

How can customer satisfaction be measured?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Which of the following statements about marketing is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Marketing aims to develop the right products and services for the right customers.

  2. The philosophy of marketing is relevant to multiple departments and processes in firms.

  3. Marketing aims to create value for stakeholders.

  4. Marketing means that firms take a customer orientation.

  5. Short-term profit realization is most important to marketing activities.

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

What are the 3 stages of Customer Relationship Management?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).

Wählen Sie die richtigen Antworten aus:

  1. (1) Selling, (2) Marketing, (3) Production

  2. (1) Production, (2) Marketing, (3) Staff

  3. (1) Marketing, (2) Selling, (3) Production

  4. (1) Production, (2) Selling, (3) Marketing

  5. (1) Selling, (2) Production, (3) Marketing

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

What is in-role, extra-role and elective Customer Engagement?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

What is customer equity?

Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Name the four steps of the Value-Delivering Process and the methods associated with them.

Kommilitonen im Kurs Marketing an der TU München. erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp. Jetzt mitmachen!

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Beispielhafte Karteikarten für Marketing an der TU München auf StudySmarter:

Marketing

What are the 5 steps to analyze customer-perceived value?
  1. Identify major benefits valued by customers (and costs)
  2. Assess the importance of the different benefits (and costs)
  3. Compare perfomance of the company and competitors on the benefits (and costs) to their rated importance
  4. Examine how customers rate the companys performance on a benefit compared to competitors
  5. Monitor customer-perceived values (benefits/costs) over time

Marketing

What are the 7 "S" for success in the implementation phase?
  • Systems, Strategy, and Structure
  • Staff, Shared Values, Skills, and Style

Marketing

Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings
  1. 1, 3, and 4 are correct only

  2. 1, 3, and 5 are correct only

  3. 1, 4, and 5 are correct only

  4. 1, 3, 4, and 5 are correct only

  5. All are correct

Marketing

In a SWOT analysis, external factors include...
  1. strengths and weaknesses

  2. weaknesses and oportunities

  3. opportunities and threats

  4. threats and strengths

  5. strengths and opportunities

Marketing

The marketing management process describes...
  1. marketers‘ goals-directed planning, organizing, leading and controlling.

  2. how product innovations can be introduced successfully.

  3. advertising and selling strategies.

  4. planning and controlling activities.

  5. how to implement promotion strategies best.

Marketing

How can customer satisfaction be measured?
  • Periodic surveys
  • Mystery shopping (go through the purchasing process yourself, undercover)

Marketing

Which of the following statements about marketing is not correct?
  1. Marketing aims to develop the right products and services for the right customers.

  2. The philosophy of marketing is relevant to multiple departments and processes in firms.

  3. Marketing aims to create value for stakeholders.

  4. Marketing means that firms take a customer orientation.

  5. Short-term profit realization is most important to marketing activities.

Marketing

What are the 3 stages of Customer Relationship Management?
  • Customer acquisition
  • Customer retention
  • Customer recovery

Marketing

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).
  1. (1) Selling, (2) Marketing, (3) Production

  2. (1) Production, (2) Marketing, (3) Staff

  3. (1) Marketing, (2) Selling, (3) Production

  4. (1) Production, (2) Selling, (3) Marketing

  5. (1) Selling, (2) Production, (3) Marketing

Marketing

What is in-role, extra-role and elective Customer Engagement?

In-role: Defined by the company
Extra-role: Outside of the companies definition of customers engagement (defined by the customers9
Elective Behavior: Company gives options to customer (call support, do survey, …)

Marketing

What is customer equity?

Customer equity is the sum of the CLVs of a selected group of customers. It is a valuable metric in market segment analysis.

Marketing

Name the four steps of the Value-Delivering Process and the methods associated with them.
  1. Discovering the required value: Market research
  2. Develop a suitable customer offering: Selection, Targeting, and Positioning
  3. Delivering the value: Selecting the right marketing channel
  4. Communicating the value: Attract attention to your marketing messages

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