Marketing SS19 an der TU München

CitySTADT: Augsburg

CountryLAND: Deutschland

Kommilitonen im Kurs Marketing SS19 an der TU München erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp.

Schaue jetzt auf StudySmarter nach, welche Lernmaterialien bereits für deine Kurse von deinen Kommilitonen erstellt wurden. Los geht’s!

Kommilitonen im Kurs Marketing SS19 an der TU München erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp.

Schaue jetzt auf StudySmarter nach, welche Lernmaterialien bereits für deine Kurse von deinen Kommilitonen erstellt wurden. Los geht’s!

Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Marketing SS19 an der TU München.

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings

Wählen Sie die richtigen Antworten aus:

  1. 1, 3, and 4 are correct only

  2. 1, 3, and 5 are correct only

  3. 1, 4, and 5 are correct only

  4. 1, 3, 4, and 5 are correct only

  5. All are correct

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).

Wählen Sie die richtigen Antworten aus:

  1. (1) Selling, (2) Marketing, (3) Production

  2. (1) Production, (2) Marketing, (3) Staff

  3. (1) Marketing, (2) Selling, (3) Production

  4. (1) Production, (2) Selling, (3) Marketing

  5. (1) Selling, (2) Production, (3) Marketing

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

The marketing management process describes...

Wählen Sie die richtigen Antworten aus:

  1. marketers‘ goals-directed planning, organizing, leading and controlling.

  2. how product innovations can be introduced successfully.

  3. advertising and selling strategies.

  4. planning and controlling activities.

  5. how to implement promotion strategies best.

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

In a SWOT analysis, external factors include...

Wählen Sie die richtigen Antworten aus:

  1. strengths and weaknesses

  2. weaknesses and oportunities

  3. opportunities and threats

  4. threats and strengths

  5. strengths and opportunities

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Which of the following statements about marketing is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Marketing aims to develop the right products and services for the right customers.

  2. The philosophy of marketing is relevant to multiple departments and processes in firms.

  3. Marketing aims to create value for stakeholders.

  4. Marketing means that firms take a customer orientation.

  5. Short-term profit realization is most important to marketing activities.

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Why do customers become Loyal?

  1. Psychological factors
  2. Situational factors
  3. Contractual factors
  4. Technical and functional factors
  5. Economic factors

Wählen Sie die richtigen Antworten aus:

  1. 1, 2, 3, and 4 are correct only

  2. 1, 3, 4, and 5 are correct only

  3. 1, 2, 4, and 5 are correct only

  4. 2, 3, 4, and 5 are correct only

  5. All are correct

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Which of the following variables is not part of the Balanced Scorecard's four perspectives of marketing metrics and marketing-mix modeling?

Wählen Sie die richtigen Antworten aus:

  1. Financial perspective

  2. Internal business processes

  3. Learning and growth

  4. Customer

  5. Advertising

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

The BCG's market growth-market share matrix has the following implications:

  1. Questions marks are built up to become stars if a firm can catch up with a competitor (in terms of gaining market share)
  2. Cash cows finance stars and question marks
  3. Dogs are eliminated when they are unprofitable
  4. Stars are promoted so that future profits increase
  5. Turtles are aging business whose lifetime should be extended

Wählen Sie die richtigen Antworten aus:

  1. 1, 2, and 3 are correct only

  2. 2, 3, 4, and 5 are correct only

  3. 1, 3, 4, and 5 are correct only

  4. 1, 2, 3, and 4 are correct only

  5. All are correct

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Which of the following statements about software-supported customer relationship management is not correct?

Wählen Sie die richtigen Antworten aus:

  1. Through data mining, marketing statisticians can extract useful information about individuals, trends and segments from the mass of data

  2. Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers)

  3. Data are organized into a data warehouse where marketers can capture, query and analyze them to draw inferences about an individual customer’s needs and responses

  4. The targeting of specific groups of customers is an example of an application

  5. For confidentality reasons, marketers should only collect ofline, but no online, information about customers

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Which of the following statements about the confirmation/disconfirmation paradigm is not correct?

Wählen Sie die richtigen Antworten aus:

  1. The comparison between pre-purchase expectations and the perceived outcome determines the valence of customers‘ reaction

  2. Negative disconfirmation leads to dissatisfaction

  3. Satisfaction occurs when pre-purchase expectations are equal or lower than the perception of the actual outcome

  4. If pre-purchase expectations are high, negative disconfirmation leads to satisfaction

  5. Positive disconfirmation leads to satisfaction

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Which of the following statements about market research are correct?

  1. Validity refers to whether a study is able to scientifically answer the questions it is intended to answer
  2. Reliability refers to the extent to which a measurement gives results that are considered
  3. Objectivity means that no subjectivity bias is included in the measurement or the study
  4. Explicative designs require the researcher's knowledge about casual relationships between variables
  5. Exploratory designs are used at the early stages of the market research process 

Wählen Sie die richtigen Antworten aus:

  1. 1, 2, and 3 are correct only

  2. 1, 2, and 5 are correct only

  3. 1, 2, 4 and 5 are correct only

  4. 1, 2, 3, and 5 are correct only

  5. All are correct

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Bring the following customer loyalty formation variables in a correct order beginning with the cause (1), ending with the effect (4).

Wählen Sie die richtigen Antworten aus:

  1. (1) perceived value, (2) Benefits and costs, (3) Satisfaction, (4) Loyalty

  2. (1) Benefits and costs, (2) perceived value, (3) Satisfaction, (4) Loyalty

  3. (1) Satisfaction, (2) Benefits and costs, (3) Perceived Value, (4) Loyalty

  4. (1) Benefits and costs, (2) Satisfaction, (3) Perceived Value, (4) Loyalty

  5. (1) perceived value, (2) Satisfaction, (3) Benefits and costs, (4) Loyalty

Beispielhafte Karteikarten für Marketing SS19 an der TU München auf StudySmarter:

Marketing SS19

Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings
  1. 1, 3, and 4 are correct only

  2. 1, 3, and 5 are correct only

  3. 1, 4, and 5 are correct only

  4. 1, 3, 4, and 5 are correct only

  5. All are correct

Marketing SS19

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).
  1. (1) Selling, (2) Marketing, (3) Production

  2. (1) Production, (2) Marketing, (3) Staff

  3. (1) Marketing, (2) Selling, (3) Production

  4. (1) Production, (2) Selling, (3) Marketing

  5. (1) Selling, (2) Production, (3) Marketing

Marketing SS19

The marketing management process describes...
  1. marketers‘ goals-directed planning, organizing, leading and controlling.

  2. how product innovations can be introduced successfully.

  3. advertising and selling strategies.

  4. planning and controlling activities.

  5. how to implement promotion strategies best.

Marketing SS19

In a SWOT analysis, external factors include...
  1. strengths and weaknesses

  2. weaknesses and oportunities

  3. opportunities and threats

  4. threats and strengths

  5. strengths and opportunities

Marketing SS19

Which of the following statements about marketing is not correct?
  1. Marketing aims to develop the right products and services for the right customers.

  2. The philosophy of marketing is relevant to multiple departments and processes in firms.

  3. Marketing aims to create value for stakeholders.

  4. Marketing means that firms take a customer orientation.

  5. Short-term profit realization is most important to marketing activities.

Marketing SS19

Why do customers become Loyal?
  1. Psychological factors
  2. Situational factors
  3. Contractual factors
  4. Technical and functional factors
  5. Economic factors
  1. 1, 2, 3, and 4 are correct only

  2. 1, 3, 4, and 5 are correct only

  3. 1, 2, 4, and 5 are correct only

  4. 2, 3, 4, and 5 are correct only

  5. All are correct

Marketing SS19

Which of the following variables is not part of the Balanced Scorecard's four perspectives of marketing metrics and marketing-mix modeling?
  1. Financial perspective

  2. Internal business processes

  3. Learning and growth

  4. Customer

  5. Advertising

Marketing SS19

The BCG's market growth-market share matrix has the following implications:
  1. Questions marks are built up to become stars if a firm can catch up with a competitor (in terms of gaining market share)
  2. Cash cows finance stars and question marks
  3. Dogs are eliminated when they are unprofitable
  4. Stars are promoted so that future profits increase
  5. Turtles are aging business whose lifetime should be extended
  1. 1, 2, and 3 are correct only

  2. 2, 3, 4, and 5 are correct only

  3. 1, 3, 4, and 5 are correct only

  4. 1, 2, 3, and 4 are correct only

  5. All are correct

Marketing SS19

Which of the following statements about software-supported customer relationship management is not correct?
  1. Through data mining, marketing statisticians can extract useful information about individuals, trends and segments from the mass of data

  2. Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers)

  3. Data are organized into a data warehouse where marketers can capture, query and analyze them to draw inferences about an individual customer’s needs and responses

  4. The targeting of specific groups of customers is an example of an application

  5. For confidentality reasons, marketers should only collect ofline, but no online, information about customers

Marketing SS19

Which of the following statements about the confirmation/disconfirmation paradigm is not correct?
  1. The comparison between pre-purchase expectations and the perceived outcome determines the valence of customers‘ reaction

  2. Negative disconfirmation leads to dissatisfaction

  3. Satisfaction occurs when pre-purchase expectations are equal or lower than the perception of the actual outcome

  4. If pre-purchase expectations are high, negative disconfirmation leads to satisfaction

  5. Positive disconfirmation leads to satisfaction

Marketing SS19

Which of the following statements about market research are correct?
  1. Validity refers to whether a study is able to scientifically answer the questions it is intended to answer
  2. Reliability refers to the extent to which a measurement gives results that are considered
  3. Objectivity means that no subjectivity bias is included in the measurement or the study
  4. Explicative designs require the researcher's knowledge about casual relationships between variables
  5. Exploratory designs are used at the early stages of the market research process 
  1. 1, 2, and 3 are correct only

  2. 1, 2, and 5 are correct only

  3. 1, 2, 4 and 5 are correct only

  4. 1, 2, 3, and 5 are correct only

  5. All are correct

Marketing SS19

Bring the following customer loyalty formation variables in a correct order beginning with the cause (1), ending with the effect (4).
  1. (1) perceived value, (2) Benefits and costs, (3) Satisfaction, (4) Loyalty

  2. (1) Benefits and costs, (2) perceived value, (3) Satisfaction, (4) Loyalty

  3. (1) Satisfaction, (2) Benefits and costs, (3) Perceived Value, (4) Loyalty

  4. (1) Benefits and costs, (2) Satisfaction, (3) Perceived Value, (4) Loyalty

  5. (1) perceived value, (2) Satisfaction, (3) Benefits and costs, (4) Loyalty

Gradient

Melde dich jetzt kostenfrei an um alle Karteikarten und Zusammenfassungen für Marketing SS19 an der TU München zu sehen

Singup Image Singup Image

Andere Kurse aus deinem Studiengang

Für deinen Studiengang an der TU München gibt es bereits viele Kurse auf StudySmarter, denen du beitreten kannst. Karteikarten, Zusammenfassungen und vieles mehr warten auf dich.

Zurück zur TU München Übersichtsseite

Was ist StudySmarter?

Was ist StudySmarter?

StudySmarter ist eine intelligente Lernapp für Studenten. Mit StudySmarter kannst du dir effizient und spielerisch Karteikarten, Zusammenfassungen, Mind-Maps, Lernpläne und mehr erstellen. Erstelle deine eigenen Karteikarten z.B. für an der TU München oder greife auf tausende Lernmaterialien deiner Kommilitonen zu. Egal, ob an deiner Uni oder an anderen Universitäten. Hunderttausende Studierende bereiten sich mit StudySmarter effizient auf ihre Klausuren vor. Erhältlich auf Web, Android & iOS. Komplett kostenfrei. Keine Haken.

StudySmarter Flashcard App and Karteikarten App
d

4.5 /5

d

4.8 /5

So funktioniert StudySmarter

Individueller Lernplan

Bereite dich rechtzeitig auf all deine Klausuren vor. StudySmarter erstellt dir deinen individuellen Lernplan, abgestimmt auf deinen Lerntyp und Vorlieben.

Erstelle Karteikarten

Erstelle dir Karteikarten in wenigen Sekunden mit Hilfe von effizienten Screenshot-, und Markierfunktionen. Maximiere dein Lernverständnis mit unserem intelligenten StudySmarter Trainer.

Erstelle Zusammenfassungen

Markiere die wichtigsten Passagen in deinen Dokumenten und StudySmarter erstellt dir deine Zusammenfassung. Ganz ohne Mehraufwand.

Lerne alleine oder im Team

StudySmarter findet deine Lerngruppe automatisch. Teile Karteikarten und Zusammenfassungen mit deinen Kommilitonen und erhalte Antworten auf deine Fragen.

Statistiken und Feedback

Behalte immer den Überblick über deinen Lernfortschritt. StudySmarter zeigt dir genau was du schon geschafft hast und was du dir noch ansehen musst, um deine Traumnote zu erreichen.

1

Individueller Lernplan

2

Erstelle Karteikarten

3

Erstelle Zusammenfassungen

4

Lerne alleine oder im Team

5

Statistiken und Feedback

Nichts für dich dabei?

Kein Problem! Melde dich kostenfrei auf StudySmarter an und erstelle deine individuellen Karteikarten und Zusammenfassungen für deinen Kurs Marketing SS19 an der TU München - so schnell und effizient wie noch nie zuvor.