Marketing Chap. 5-6 an der TU München

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Kommilitonen im Kurs Marketing Chap. 5-6 an der TU München erstellen und teilen Zusammenfassungen, Karteikarten, Lernpläne und andere Lernmaterialien mit der intelligenten StudySmarter Lernapp.

Schaue jetzt auf StudySmarter nach, welche Lernmaterialien bereits für deine Kurse von deinen Kommilitonen erstellt wurden. Los geht’s!

Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Marketing Chap. 5-6 an der TU München.

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Product involvement ... A - ... is high when customer perceive a product category as important B - ... is a standardised measure of success in the context of media evaluation C - ... is usually low for everyday products that do not differ a lot in quality D - ... is always high for cars and low for groceries Which of the above statements are true ?

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

The purchase decision between several similar brans in a low involvement situation is called ... A - Habitual buying behaviour B - Variety seeking C - Complex buying behaviour D - Dissonance reducing buying behaviour

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Porter's Five Forces analysis involves... A - the analysis of industry competitors B - a market segmentation C - the analysis of mission and vision of a company D - writing a marketing plan Which of the above statements is true ?

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which of the following is NOT on of Porter's 5 forces that determine the profitability of an industry ? A - Bargaining power of buyers B - Bargaining power of suppliers C - Macroeconomic developments D - Threat of new entrants

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Consumers form attitudes based upon 1. The standard learning hierarchy, according to which persons approach a product decision as a problem solving process 2. The low-involvement hierarchy according to which people initially do not have a strong preference for one bran over another 3. The experiential hierarchy according to which people act on the basis of emotional reactions 4. The interrelationship among knowing, feeling and doing 5. Their beliefs and cognitions about an offering, in the absence of any emotions A - 4 is correct only B - 1, 2, 3 & 5 are correct only C - All are correct D - 1, 2 & 3 are correct only E - 1, 2, 3 & 4 are correct only

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which factors/characteristics is not part of Porter's five forces ? A - Threat of substitutes B - Supplier Power C - Buyer Power D - Market follower E - Threat of mobility

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which of the following statements about the classical and instrumental conditioning is NOT correct ? A - Instrumental conditioning occurs when consumers learn to perform behaviours that produce positive outcomes and avoid those that yield negative outcomes B - Competitors can profit from conditioning of a brand by imitating certain features C - In marketing instrumental conditioning is most often used when the environment provides negative reinforcement in the form of punishment D - The transfer of meaning form an unconditioned stimulus to a conditioned stimulus explains why made-up brand names influence consumer behaviour E - Classical conditioning occurs when a stimulus that elects a response is paired with another stimulus that initially does not elicit a response on its own

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which one of the following steps is not part of the consumer decision making process ? A - Post purchase behaviours B - Problem recognition C - Evaluation of alternatives D - Customer acquisition E - Information search

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which of the following statements about consumer's buying decisions are correct ? 1. The purchase decision of low cost products produces little thoughts or search time 2. Low cost products often go along with low consumer involvement 3. The purchase of unfamiliar product classes and brands typically requires extensive thoughts, search and time given to purchase 4. Infrequent purchasing typically goes along with a low consumer involvement A - 2, 3 & 4 are correct only B - 1, 2 & 4 are correct only C - 1 & 2 are correct only D - All are correct E - 1, 2 & 3 are correct only

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which of the following strategies is not useful to differentiate from competitors and gain a sustained competitive advantage ? A - Outpacing B - Implementing a market follower strategy in order to avoid costly first mover mistakes C - Quality leadership D - Cost leadership E - Market customisation via segmenting, targeting and positioning

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Which of the following semantic differential items is not used to measure consumer's involvement ? A - irrelevant vs. relevant B - of concern to me vs. of no concern to me C - Dissatisfying vs. satisfying D - Means a lot to me vs. does not mean anything to me E - important vs. unimportant

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

How can companies obtain a competitive advantage ? Active consideration of... 1. Quality leadership 2. Cost leadership 3. Personnel differentiation 4. Time differentiation 5. Channel differentiation A - 1, 2, 3 & 4 are correct only B - 1, 2, 4 & 5 are correct only C - 2, 3, 4 & 5 are correct only D - 1 & 2 are correct only E - All are correct

Beispielhafte Karteikarten für Marketing Chap. 5-6 an der TU München auf StudySmarter:

Marketing Chap. 5-6

Product involvement ... A - ... is high when customer perceive a product category as important B - ... is a standardised measure of success in the context of media evaluation C - ... is usually low for everyday products that do not differ a lot in quality D - ... is always high for cars and low for groceries Which of the above statements are true ?
A & C

Marketing Chap. 5-6

The purchase decision between several similar brans in a low involvement situation is called ... A - Habitual buying behaviour B - Variety seeking C - Complex buying behaviour D - Dissonance reducing buying behaviour
A

Marketing Chap. 5-6

Porter's Five Forces analysis involves... A - the analysis of industry competitors B - a market segmentation C - the analysis of mission and vision of a company D - writing a marketing plan Which of the above statements is true ?
A

Marketing Chap. 5-6

Which of the following is NOT on of Porter's 5 forces that determine the profitability of an industry ? A - Bargaining power of buyers B - Bargaining power of suppliers C - Macroeconomic developments D - Threat of new entrants
C

Marketing Chap. 5-6

Consumers form attitudes based upon 1. The standard learning hierarchy, according to which persons approach a product decision as a problem solving process 2. The low-involvement hierarchy according to which people initially do not have a strong preference for one bran over another 3. The experiential hierarchy according to which people act on the basis of emotional reactions 4. The interrelationship among knowing, feeling and doing 5. Their beliefs and cognitions about an offering, in the absence of any emotions A - 4 is correct only B - 1, 2, 3 & 5 are correct only C - All are correct D - 1, 2 & 3 are correct only E - 1, 2, 3 & 4 are correct only
D

Marketing Chap. 5-6

Which factors/characteristics is not part of Porter's five forces ? A - Threat of substitutes B - Supplier Power C - Buyer Power D - Market follower E - Threat of mobility
D

Marketing Chap. 5-6

Which of the following statements about the classical and instrumental conditioning is NOT correct ? A - Instrumental conditioning occurs when consumers learn to perform behaviours that produce positive outcomes and avoid those that yield negative outcomes B - Competitors can profit from conditioning of a brand by imitating certain features C - In marketing instrumental conditioning is most often used when the environment provides negative reinforcement in the form of punishment D - The transfer of meaning form an unconditioned stimulus to a conditioned stimulus explains why made-up brand names influence consumer behaviour E - Classical conditioning occurs when a stimulus that elects a response is paired with another stimulus that initially does not elicit a response on its own
C

Marketing Chap. 5-6

Which one of the following steps is not part of the consumer decision making process ? A - Post purchase behaviours B - Problem recognition C - Evaluation of alternatives D - Customer acquisition E - Information search
D

Marketing Chap. 5-6

Which of the following statements about consumer's buying decisions are correct ? 1. The purchase decision of low cost products produces little thoughts or search time 2. Low cost products often go along with low consumer involvement 3. The purchase of unfamiliar product classes and brands typically requires extensive thoughts, search and time given to purchase 4. Infrequent purchasing typically goes along with a low consumer involvement A - 2, 3 & 4 are correct only B - 1, 2 & 4 are correct only C - 1 & 2 are correct only D - All are correct E - 1, 2 & 3 are correct only
E

Marketing Chap. 5-6

Which of the following strategies is not useful to differentiate from competitors and gain a sustained competitive advantage ? A - Outpacing B - Implementing a market follower strategy in order to avoid costly first mover mistakes C - Quality leadership D - Cost leadership E - Market customisation via segmenting, targeting and positioning
B

Marketing Chap. 5-6

Which of the following semantic differential items is not used to measure consumer's involvement ? A - irrelevant vs. relevant B - of concern to me vs. of no concern to me C - Dissatisfying vs. satisfying D - Means a lot to me vs. does not mean anything to me E - important vs. unimportant
C

Marketing Chap. 5-6

How can companies obtain a competitive advantage ? Active consideration of... 1. Quality leadership 2. Cost leadership 3. Personnel differentiation 4. Time differentiation 5. Channel differentiation A - 1, 2, 3 & 4 are correct only B - 1, 2, 4 & 5 are correct only C - 2, 3, 4 & 5 are correct only D - 1 & 2 are correct only E - All are correct
E
Gradient

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