Corporate Sustainability an der TU München

the concepts are open for interpretation, e.g. is the equity between generations, between north and south or between women & men

need = neccessary

want = sth. we like to have

physiological needs and safety needs (=basic needs)

belongingness and love needs and esteem needs (=psychological needs)

self-actualization needs

-->challenge that we are no longer able to differentiate between needs and wants

= when you derive self-esteem and the feeling of satisfaction from consuming products

17 of them, 2015-2030
the goal was to end extreme poverty = millenium goals

a normative guideline about how to decide and behave in a moral way in a business context. It is often written down in a code and an overarching philosophy of how you conduct business 

moral responsibility of businesses to act as a good citizen --> give back to the community beyond the value chain (e.g. with foundations)

looking at sustainability from a consumer´s perspective

Ecology (Environment)

Economy (Employees)

Society (Market)

is any group of individual who can affect or is affected by the achievement of the organization´s objectives (Robert Freeman)

Corporate Giving: charity, donations, money-giving

Corporate Volunteering: some amount of the turnover is donated, does not expect something in return

Corporate Foundations: establish a separate entity with a budget and finance a social project

Codes of Conduct: can be in a functional area, should guide the behavior, not infringed, Principles, UN Global Compact

Standards: Processes, AA1000 (Accountability 1000 about stakeholder management), SA8000, GRI, ISO 14001 (International Organization for standardization), EMAS -> they describe processes in a specific process area

Labels: Processes & Products