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Corporate Sustainability
Shortcomings of the SC definition:
the concepts are open for interpretation, e.g. is the equity between generations, between north and south or between women & men
Corporate Sustainability
Needs vs. wants
need = neccessary
want = sth. we like to have
Corporate Sustainability
Maslows Pyramid of Needs
physiological needs and safety needs (=basic needs)
belongingness and love needs and esteem needs (=psychological needs)
self-actualization needs
-->challenge that we are no longer able to differentiate between needs and wants
Corporate Sustainability
conspicuous consumption
= when you derive self-esteem and the feeling of satisfaction from consuming products
Corporate Sustainability
SDGs
17 of them, 2015-2030
the goal was to end extreme poverty = millenium goals
Corporate Sustainability
Business ethics
a normative guideline about how to decide and behave in a moral way in a business context. It is often written down in a code and an overarching philosophy of how you conduct business
Corporate Sustainability
Corporate citizenship
moral responsibility of businesses to act as a good citizen --> give back to the community beyond the value chain (e.g. with foundations)
Corporate Sustainability
Sustainability Marketing
looking at sustainability from a consumer´s perspective
Corporate Sustainability
Tripple bottom line
Ecology (Environment)
Economy (Employees)
Society (Market)
Corporate Sustainability
Stakeholder
is any group of individual who can affect or is affected by the achievement of the organization´s objectives (Robert Freeman)
Corporate Sustainability
Facets of corporate citizenship
Corporate Giving: charity, donations, money-giving
Corporate Volunteering: some amount of the turnover is donated, does not expect something in return
Corporate Foundations: establish a separate entity with a budget and finance a social project
Corporate Sustainability
CS instruments
Codes of Conduct: can be in a functional area, should guide the behavior, not infringed, Principles, UN Global Compact
Standards: Processes, AA1000 (Accountability 1000 about stakeholder management), SA8000, GRI, ISO 14001 (International Organization for standardization), EMAS -> they describe processes in a specific process area
Labels: Processes & Products
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