Managing the Front End of Innovation (Technology & Innovation) an der LMU München

Karteikarten und Zusammenfassungen für Managing the Front End of Innovation (Technology & Innovation) an der LMU München

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Lerne jetzt mit Karteikarten und Zusammenfassungen für den Kurs Managing the Front End of Innovation (Technology & Innovation) an der LMU München.

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Where does the FEI belong in organizations?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What's primary research

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What's the point of fishbone diagrams?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What's the five techniques for SIT?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Sequential FEI process consists of...

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Name four types of primary research

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What methods are commonly used by companies in early FEI?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What marketing perspective has consumer needs?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Name and explain 5 different types of prototypes.

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Why would a firm decide to have a centralised innovation ownership? What does that even mean?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

How can Non-Experts (Users) help during Idea/Concept generation and selection?

Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

What are FEI Metrics? What are they supposed to be doing?

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Beispielhafte Karteikarten für Managing the Front End of Innovation (Technology & Innovation) an der LMU München auf StudySmarter:

Managing the Front End of Innovation (Technology & Innovation)

Where does the FEI belong in organizations?
Unclear, varies

Managing the Front End of Innovation (Technology & Innovation)

What's primary research
Research conducted for a specific purpose.

Managing the Front End of Innovation (Technology & Innovation)

What's the point of fishbone diagrams?
- Identifies variety of potential causes for an effect or a problem. - Structure brainstorming sessions and sorts ideas.

Managing the Front End of Innovation (Technology & Innovation)

What's the five techniques for SIT?
- Subtraction - Multiplication - Task unification - Division - Attribute dependency

Managing the Front End of Innovation (Technology & Innovation)

Sequential FEI process consists of...
- Idea selection - idea genesis - Opportunity analysis - Opportunity identification - Concept & technology development

Managing the Front End of Innovation (Technology & Innovation)

Name four types of primary research
- Surveys - Interviews - Focus groups - Observations

Managing the Front End of Innovation (Technology & Innovation)

What methods are commonly used by companies in early FEI?
- Interviews - Focus - Complaint analysis

Managing the Front End of Innovation (Technology & Innovation)

What marketing perspective has consumer needs?
Marketing perspective: market research

Managing the Front End of Innovation (Technology & Innovation)

Name and explain 5 different types of prototypes.
Conceptual: 1. Internal team communication --> is everybody in the team on the same page? Is further market research nescessary? 2. External communication --> e.g. Concept Paper with a description of the product, user benefits and technological features (also maybe a conceptual drawing) Behavioral: Reveal behavior through active use and engagement with potential users. (e.g. McDonalds Pre-ordering thingy) Procedural: Technical procedures and diagrams of flow. (e.g. rethinking the whole airport system) Appearance & Functional: Track the user’s ability to understand and interact with the design. --> iterative process of continuously developing better versions of the product until it fits the customers usage perfectly (e.g. bicycle seat or garden sprayer)

Managing the Front End of Innovation (Technology & Innovation)

Why would a firm decide to have a centralised innovation ownership? What does that even mean?
Why? The Organic growth of firms demands radical innovation. --> Process needed because that's difficult --> Ongoing operations seek to: minimize variation, exploit the known, develop repeatable processes Centralized innovation ownership allows for: - strategic investment and - strategic leadership How? Centralized innovation ownership must: - encourage learning, experimentation, and multiple paths to the market - consider issues of culture and leadership, governance and decision making, skills and talent development, processes and tools, metrics and organizational structure We got to know two models to realise Centralized Innovation Ownership: - Governance Model - Innovation Centers

Managing the Front End of Innovation (Technology & Innovation)

How can Non-Experts (Users) help during Idea/Concept generation and selection?
To answer that we have to differentiate between Technically Skilled Users and Technically Naive Users. Technically naive users overestimate across screening criteria like Originality, User value or Producubility (ease of implementation) in absolute terms. Conclusion: --> Technically skilled users work better as Proxies for Experts in Concept Screening and Selection --> greater consensus among users and professionals in Incremental innovations than radical innovations

Managing the Front End of Innovation (Technology & Innovation)

What are FEI Metrics? What are they supposed to be doing?
Metrics are a repeated assesments of performance, that is supposed to guide descisions and is tied to sertain incentives --> supposed to be a tool to evaluate the success of projects --> Metrics determine actions and decisions and are good only if they also improve long-term desired outcomes --> they don't affect the outcomes directly! They affect long-term outcomes indirectly through Actions & Decisions of the employees Metrics will mostly just manifest in "Soft-Metrics" that translate directly from the firms culture!

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