Strategic Management. an der IU Internationale Hochschule | Karteikarten & Zusammenfassungen

Lernmaterialien für Strategic management. an der IU Internationale Hochschule

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the product level

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M & M BS

marketing plans are developed

marketing strategy

business plans

situation analyses


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1.1 What is a Corporate Strategy?

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A corporate strategy
defines the future
goals of an organiza-
tion.

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Three factors considered in BCG Matrix: 

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Growth potential (Y axis)

Relative market share (X axis) 

Revenue contribution of business/product (size of circle around product)

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Product Portfolio

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describes the collection of all products offered by a company.

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What does opportunities and threat do for org?

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scrutinizes micro and macro environment that influences strategic decisions

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Requirements to a strategy? 

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as the environment and the markets are
constantly changing organizations are required to constantly adapt to new demands

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4.1 What Strategic Options Does the SBU Have?

What is a SBU

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  • is a unit that provides specific products or services in a spe- cific business or market.
  • Small companies often consist of one strategic business unit, whereas larger corporations have many SBUs.
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The three leading corporate strategists

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Alfred Chandler, Michael Porter and Henry Min-
tzberg

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3.4 What Capabilities Does the Company Have?

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an organization has to understand its own capabilities and resources.

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forward integration

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the supplier could buy the company to whom it supplies.

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Michael Porter

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Strategy is defined in relation to competition. “Strategy is the crea-
tion of a unique and valuable position, involving a different set of activities.”


A corporate strategy should focus on developing and maintaining a competitive advantage that is based on one clear, distinctive feature.

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Where Are We in the Market Place? The Micro-
Environment

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the micro-environment includes the buyers or customers of an organization, the competitors, possible substitute products, and the suppliers

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Beispielhafte Karteikarten für deinen Strategic management. Kurs an der IU Internationale Hochschule - von Kommilitonen auf StudySmarter erstellt!

Q:


the product level

A:


M & M BS

marketing plans are developed

marketing strategy

business plans

situation analyses


Q:

1.1 What is a Corporate Strategy?

A:

A corporate strategy
defines the future
goals of an organiza-
tion.

Q:

Three factors considered in BCG Matrix: 

A:

Growth potential (Y axis)

Relative market share (X axis) 

Revenue contribution of business/product (size of circle around product)

Q:

Product Portfolio

A:

describes the collection of all products offered by a company.

Q:

What does opportunities and threat do for org?

A:

scrutinizes micro and macro environment that influences strategic decisions

Mehr Karteikarten anzeigen
Q:

Requirements to a strategy? 

A:

as the environment and the markets are
constantly changing organizations are required to constantly adapt to new demands

Q:


4.1 What Strategic Options Does the SBU Have?

What is a SBU

A:
  • is a unit that provides specific products or services in a spe- cific business or market.
  • Small companies often consist of one strategic business unit, whereas larger corporations have many SBUs.
Q:


The three leading corporate strategists

A:

Alfred Chandler, Michael Porter and Henry Min-
tzberg

Q:


3.4 What Capabilities Does the Company Have?

A:

an organization has to understand its own capabilities and resources.

Q:


forward integration

A:

the supplier could buy the company to whom it supplies.

Q:


Michael Porter

A:

Strategy is defined in relation to competition. “Strategy is the crea-
tion of a unique and valuable position, involving a different set of activities.”


A corporate strategy should focus on developing and maintaining a competitive advantage that is based on one clear, distinctive feature.

Q:


Where Are We in the Market Place? The Micro-
Environment

A:

the micro-environment includes the buyers or customers of an organization, the competitors, possible substitute products, and the suppliers

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