International Marketing & Sales an der FOM Hochschule Für Oekonomie & Management | Karteikarten & Zusammenfassungen

Lernmaterialien für International Marketing & Sales an der FOM Hochschule für Oekonomie & Management

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TESTE DEIN WISSEN

Name all Internal Stakeholders within an company

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TESTE DEIN WISSEN
  • employees 
  • manager 
  • owners
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TESTE DEIN WISSEN

Name all external stakeholders within an company

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TESTE DEIN WISSEN
  • suppliers
  • society 
  • government
  • creditors 
  • shareholders
  • customers
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TESTE DEIN WISSEN

According to Noble Prize winner Milton Friedman, what was the most important social responsibility a Business can have? 

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TESTE DEIN WISSEN

The social responsibility of Businesses is to increase it's profits

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TESTE DEIN WISSEN

What were Friedman's main arguments against the notion of corporate social responsibility?

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TESTE DEIN WISSEN
  • Only human beings have a moral responsibility for their actions 
  • It is managers responsibility to act solely in the interest of shareholders
  • Social issues and problems are the proper province of the state rather than the corporate managers
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TESTE DEIN WISSEN

What is meant by "Sustainability Report"?

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The practice of a corporation publishing information about it's economic, social and environmental performance.

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TESTE DEIN WISSEN

What are the two main problems of sustainability reporting?

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TESTE DEIN WISSEN
  1. Defining and measuring social performance is difficult
  2. Reports are not comparable from company to company
Lösung ausblenden
TESTE DEIN WISSEN

What are the most important sustainability topics and action areas on the basis of ISO 26000

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TESTE DEIN WISSEN
  • Environment
    • Avoiding environmental impacts and hazardous materials 
    • Climate change mitigation and adaption 
    • Increasing resource Efficiency 
    • Avoiding loss of biodiversity
  • Human rights
    • Banning child and forced labour 
    • Equal opportunities and non-discrimination 
    • Freedom of association 
    • Avoiding complicity 
  • Labour practices 
    • Working conditions  and social protection
    • Health and safety at work 
    • Social dialogue
  • Fair operating practices
    • Fighting corruption 
    • Responsible political involvement
    • Fair competition 
    • respecting property rights
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TESTE DEIN WISSEN

What is International Trade?

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TESTE DEIN WISSEN
  • International Trade is the exchange of goods and services between countries
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TESTE DEIN WISSEN

What are the advantages for consumers through international trade?

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TESTE DEIN WISSEN

Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries, or which would be more expensive domestically.

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TESTE DEIN WISSEN

What is Globalization?

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TESTE DEIN WISSEN
  • Globalization is the spread of products, technology, information, and jobs accross national borders and cultures.
  • In economic terms, it describes an interdependence of nations around the globe fostered through free trade.
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TESTE DEIN WISSEN

What are the advantages of globalization?

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TESTE DEIN WISSEN

Corporations gain competitive advantage on multiple fronts through globalization:

  • They can reduce operating costs by manufacturing abroad
  • They can buy raw materials more cheaply because of the reduction or removal of tariffs
  • Allows developing countries to catch up to industrialized nations through increased manufacturing, diversification, economic expansion and improvements in standard of living
  • Outsourcing by companies brings jobs and technology to developing countries
  • Attention on human rights worldwide
  • Most of all, they gain access to millions of new customers
Lösung ausblenden
TESTE DEIN WISSEN
What makes for ‚good‘ CSR? 
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TESTE DEIN WISSEN
  • Inclusivity, 2-way communication with stakeholders
  • Evolution, commitment to learning and change 
  • Management policies and systems 
  • Comparability to other organisations, and across different periods 
  • Continuous improvement
  • Auditing & Certifying
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Q:

Name all Internal Stakeholders within an company

A:
  • employees 
  • manager 
  • owners
Q:

Name all external stakeholders within an company

A:
  • suppliers
  • society 
  • government
  • creditors 
  • shareholders
  • customers
Q:

According to Noble Prize winner Milton Friedman, what was the most important social responsibility a Business can have? 

A:

The social responsibility of Businesses is to increase it's profits

Q:

What were Friedman's main arguments against the notion of corporate social responsibility?

A:
  • Only human beings have a moral responsibility for their actions 
  • It is managers responsibility to act solely in the interest of shareholders
  • Social issues and problems are the proper province of the state rather than the corporate managers
Q:

What is meant by "Sustainability Report"?

A:

The practice of a corporation publishing information about it's economic, social and environmental performance.

Mehr Karteikarten anzeigen
Q:

What are the two main problems of sustainability reporting?

A:
  1. Defining and measuring social performance is difficult
  2. Reports are not comparable from company to company
Q:

What are the most important sustainability topics and action areas on the basis of ISO 26000

A:
  • Environment
    • Avoiding environmental impacts and hazardous materials 
    • Climate change mitigation and adaption 
    • Increasing resource Efficiency 
    • Avoiding loss of biodiversity
  • Human rights
    • Banning child and forced labour 
    • Equal opportunities and non-discrimination 
    • Freedom of association 
    • Avoiding complicity 
  • Labour practices 
    • Working conditions  and social protection
    • Health and safety at work 
    • Social dialogue
  • Fair operating practices
    • Fighting corruption 
    • Responsible political involvement
    • Fair competition 
    • respecting property rights
Q:

What is International Trade?

A:
  • International Trade is the exchange of goods and services between countries
Q:

What are the advantages for consumers through international trade?

A:

Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries, or which would be more expensive domestically.

Q:

What is Globalization?

A:
  • Globalization is the spread of products, technology, information, and jobs accross national borders and cultures.
  • In economic terms, it describes an interdependence of nations around the globe fostered through free trade.
Q:

What are the advantages of globalization?

A:

Corporations gain competitive advantage on multiple fronts through globalization:

  • They can reduce operating costs by manufacturing abroad
  • They can buy raw materials more cheaply because of the reduction or removal of tariffs
  • Allows developing countries to catch up to industrialized nations through increased manufacturing, diversification, economic expansion and improvements in standard of living
  • Outsourcing by companies brings jobs and technology to developing countries
  • Attention on human rights worldwide
  • Most of all, they gain access to millions of new customers
Q:
What makes for ‚good‘ CSR? 
A:
  • Inclusivity, 2-way communication with stakeholders
  • Evolution, commitment to learning and change 
  • Management policies and systems 
  • Comparability to other organisations, and across different periods 
  • Continuous improvement
  • Auditing & Certifying
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