Fundamentals Of Product Innovation an der Eindhoven University Of Technology | Karteikarten & Zusammenfassungen

Lernmaterialien für fundamentals of product innovation an der Eindhoven University of Technology

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen fundamentals of product innovation Kurs an der Eindhoven University of Technology zu.

TESTE DEIN WISSEN
reasons for increasing global research and development efforts
Lösung anzeigen
TESTE DEIN WISSEN
lower costs in foreign countries
the increasing globalization of the innovation firms themselves
gaining competitive advantage by setting up global new product teams
Lösung ausblenden
TESTE DEIN WISSEN
what is global innovation culture
Lösung anzeigen
TESTE DEIN WISSEN
a firm is open to global markets
mindful of differences in customer needs
preferences and respectful of different culture and business environments
Lösung ausblenden
TESTE DEIN WISSEN
why have global innovation culture
Lösung anzeigen
TESTE DEIN WISSEN
to have the most  effective global new product program
Lösung ausblenden
TESTE DEIN WISSEN
difference between process innovation and product innovation
Lösung anzeigen
TESTE DEIN WISSEN
process innovation applies to functions
product innovation applies to total operation by which a new product is created and marketed
Lösung ausblenden
TESTE DEIN WISSEN
three strategically elements are
Lösung anzeigen
TESTE DEIN WISSEN
1. new products process (procedure from concept evaluation to post-launch)
2. product innovation charter (or PIC is essentially a strategy for new products)
3. product portfolio (assesses which new products would be the best additions to the existing product line)
Lösung ausblenden
TESTE DEIN WISSEN
goal of a new product process is to
Lösung anzeigen
TESTE DEIN WISSEN
manage down the amount of risks and uncertainty as one passes from idea generation to launch
Lösung ausblenden
TESTE DEIN WISSEN
An evaluation task that includes conditional Go decisions is sometimes called a
Lösung anzeigen
TESTE DEIN WISSEN
Fuzzy gate
Lösung ausblenden
TESTE DEIN WISSEN
what does the product innovation chater do

Lösung anzeigen
TESTE DEIN WISSEN
provides guidance to all functional areas involved in innovation
Lösung ausblenden
TESTE DEIN WISSEN
phase 1 of new product process
Lösung anzeigen
TESTE DEIN WISSEN
Phase 1: Opportunity Identification and Selection
x three main streams of activity feed strategic planning for new products:
i. ongoing marketing planning
ii. ongoing corporate planning
iii. special opportunity analysis

x from these activities discussed above, the opportunities can be identified and sorted in four  categories:
i. an underutilized resource
ii. a new resource
iii. an external mandate
iv. an internal mandate (e.g. the product innovation (and/or acquisition) gap)

x the process of creatively recognizing such opportunities is called opportunity identification
Lösung ausblenden
TESTE DEIN WISSEN
phase 2of new product process
Lösung anzeigen
TESTE DEIN WISSEN
Concept Generation 
  • creating new product ideas, usually called product concepts by new products people is hard and  sometimes frustrating work
  • the problem find-solve approach involves identifying problems people or businesses have and  suggesting solutions to them
Lösung ausblenden
TESTE DEIN WISSEN
phase 3 of new product process
Lösung anzeigen
TESTE DEIN WISSEN
Concept/Project Evaluation 
  •  before development work can begin on  new ideas, they need to be evaluated,  screened, sorted out 
  •  this activity, sometimes called screening  or pre-technical evaluation, varies  tremendously 
  • a concept test is used to discover what  potential consumers think about a concept o all these views of consumers  come together in what is often  called the full screen 
  • if the decision is to go ahead, the  evaluation turns into project evaluation x product protocol involves a statement of  what is wanted from the new product (the  benefits) 
  •  the fuzzy front end of the new product  process comprises the first three phases
Lösung ausblenden
TESTE DEIN WISSEN
Most important reasons why products fail
Lösung anzeigen
TESTE DEIN WISSEN
firma doesnt understatement the customer
 firm underfunds
not doing required havework before beginning development
not enough attention to quality
 lacks senior management firm chases moving target
Lösung ausblenden
  • 279 Karteikarten
  • 21 Studierende
  • 0 Lernmaterialien

Beispielhafte Karteikarten für deinen fundamentals of product innovation Kurs an der Eindhoven University of Technology - von Kommilitonen auf StudySmarter erstellt!

Q:
reasons for increasing global research and development efforts
A:
lower costs in foreign countries
the increasing globalization of the innovation firms themselves
gaining competitive advantage by setting up global new product teams
Q:
what is global innovation culture
A:
a firm is open to global markets
mindful of differences in customer needs
preferences and respectful of different culture and business environments
Q:
why have global innovation culture
A:
to have the most  effective global new product program
Q:
difference between process innovation and product innovation
A:
process innovation applies to functions
product innovation applies to total operation by which a new product is created and marketed
Q:
three strategically elements are
A:
1. new products process (procedure from concept evaluation to post-launch)
2. product innovation charter (or PIC is essentially a strategy for new products)
3. product portfolio (assesses which new products would be the best additions to the existing product line)
Mehr Karteikarten anzeigen
Q:
goal of a new product process is to
A:
manage down the amount of risks and uncertainty as one passes from idea generation to launch
Q:
An evaluation task that includes conditional Go decisions is sometimes called a
A:
Fuzzy gate
Q:
what does the product innovation chater do

A:
provides guidance to all functional areas involved in innovation
Q:
phase 1 of new product process
A:
Phase 1: Opportunity Identification and Selection
x three main streams of activity feed strategic planning for new products:
i. ongoing marketing planning
ii. ongoing corporate planning
iii. special opportunity analysis

x from these activities discussed above, the opportunities can be identified and sorted in four  categories:
i. an underutilized resource
ii. a new resource
iii. an external mandate
iv. an internal mandate (e.g. the product innovation (and/or acquisition) gap)

x the process of creatively recognizing such opportunities is called opportunity identification
Q:
phase 2of new product process
A:
Concept Generation 
  • creating new product ideas, usually called product concepts by new products people is hard and  sometimes frustrating work
  • the problem find-solve approach involves identifying problems people or businesses have and  suggesting solutions to them
Q:
phase 3 of new product process
A:
Concept/Project Evaluation 
  •  before development work can begin on  new ideas, they need to be evaluated,  screened, sorted out 
  •  this activity, sometimes called screening  or pre-technical evaluation, varies  tremendously 
  • a concept test is used to discover what  potential consumers think about a concept o all these views of consumers  come together in what is often  called the full screen 
  • if the decision is to go ahead, the  evaluation turns into project evaluation x product protocol involves a statement of  what is wanted from the new product (the  benefits) 
  •  the fuzzy front end of the new product  process comprises the first three phases
Q:
Most important reasons why products fail
A:
firma doesnt understatement the customer
 firm underfunds
not doing required havework before beginning development
not enough attention to quality
 lacks senior management firm chases moving target
fundamentals of product innovation

Erstelle und finde Lernmaterialien auf StudySmarter.

Greife kostenlos auf tausende geteilte Karteikarten, Zusammenfassungen, Altklausuren und mehr zu.

Jetzt loslegen

Die all-in-one Lernapp für Studierende

Greife auf Millionen geteilter Lernmaterialien der StudySmarter Community zu
Kostenlos anmelden fundamentals of product innovation
Erstelle Karteikarten und Zusammenfassungen mit den StudySmarter Tools
Kostenlos loslegen fundamentals of product innovation