Introduction BA (IMBIT-BWL) an der Duale Hochschule Baden-Württemberg

international availability

Establishing & mantaining communication

Cultural Context

Science:

using accepted term/numbers to describe a probleme

Art:

applying a solution to a problem in reality

Evaluating the efficacy (of alternatives) by measuring the earnings per effort or investment.

- Suppliers

- Customers

- Owners

- Activist Groups

- Government

- tangible (greifbar)

- promotes identification

- realistic

- challenging

- current

- efficient change of supplier

- reducing unit costs by increasing amount produced

- increasing returns to scale

The organizational culture is a set of attitudes, values and behavior wihch evolve over time. It facilitates integration & adjustments to the ext. environment.

1. with given INPUT achieve maximum OUTPUT

2. achive given OUTPUT with minimal INPUT

3. coordinate IN- & OUTPUT to optimize economic process

The planning process has 3 Steps: analyze situation, formulate action plan, implement steps.

The strategic process adds a Step before and after the plan. proc.:

First of all define a vison, execute planning process and finally manage the process.

In that way the process has a clear idea from the beginning and gets altered when and where needed after its executed.

research:

discovery, innvention or redefinition of scientifc knowledge

development:
applicate new knowledge / improved application of existing knowledge

innovation: 

realization of new idea, new product introduction, new form or application of service/product