International Marketing an der Duale Hochschule Baden-Württemberg | Karteikarten & Zusammenfassungen

Lernmaterialien für International Marketing an der Duale Hochschule Baden-Württemberg

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen International Marketing Kurs an der Duale Hochschule Baden-Württemberg zu.

TESTE DEIN WISSEN
What is international marketing?
Lösung anzeigen
TESTE DEIN WISSEN
  • Identifying international customer needs 
  • Satisfying international customers 
  • Being better than the competition 
  • Co-ordinating marketing activities 
  • Recognising constraints of the international/global environment 

(Doole et al. 2019)

>>> all the above are impacted by PESTEL factors and different stakeholders from different backgrounds.

Lösung ausblenden
TESTE DEIN WISSEN

The Role of International Market Research

Lösung anzeigen
TESTE DEIN WISSEN
  • Scanning international markets to identify and analyse opportunities
  • Building marketing information systems to monitor environmental trends
  • Carrying out primary marketing research for input into the development of marketing strategies


Lösung ausblenden
TESTE DEIN WISSEN

The Process of International Marketing Research

Lösung anzeigen
TESTE DEIN WISSEN
  1. Selecting a research problem – info needed, set realistic objectives
  2. Developing the approach to be taken – e.g. expertise required, qual or quant, mixed, timescales?
  3. Selecting research strategy and designing the research –all action steps needed, full use of secondary data, use pilot study
  4. Identifying the participants and planning the ethical process – e.g. appropriate sample, GDPR-compliant
  5. Completing a pilot study
  6. Carrying out the fieldwork – focus group, how questionnaire will be administered, resources required, who will do the work
  7. Analysing the data – taking into objectives into consideration
  8. Preparing the report and presentation


Lösung ausblenden
TESTE DEIN WISSEN
Different levels of International Marketing 
Lösung anzeigen
TESTE DEIN WISSEN
  • Export Marketing 
  • International Marketing 
  • Global Marketing 

(Dole et al. 2019)

Lösung ausblenden
TESTE DEIN WISSEN

Trends in the Emergence of Born Global Firms

Lösung anzeigen
TESTE DEIN WISSEN
  • increasing role of niche markets
  • need for small firms to specialize to compete with MNEs
  • growing demand for specialized / customized products
  • technology permits economical low scale production
  • communication technology advances, allowing management across borders
  • quick response time, increased flexibility and adaptability
  • accessibility of knowledge, tools and assistance
    • e.g. funding, joint research programms, technology transfer
  • growth of international partnerships


Lösung ausblenden
TESTE DEIN WISSEN
Socio-Cultural Influences
Lösung anzeigen
TESTE DEIN WISSEN
Coca-Cola:
> 2 L bottles too big for Spanish fridges
> pronunciation in China - Kooke Koula = "thirsty mouth full of candle wax"

Pepsi-Cola:
> "Come alive with Pepsi" in German translated to: “Come alive out of the Grave ..."

McDonald’s:
> The white face of "Ronald McDonald" - A white face is seen as a death mask in Japan.
Lösung ausblenden
TESTE DEIN WISSEN

Barriers to Internationalization

Lösung anzeigen
TESTE DEIN WISSEN
  • The biggest barrier is being preoccupied with the domestic market
  • Shortage of working capital to finance exports
  • Inadequate knowledge of overseas markets
  • Inability to contact overseas customers including finding the right partner
  • Lack of managerial time, skills and knowledge
  • Little influence over environmental change and recessions 
  • Excessive bureaucracy and government-imposed trade barriers
  • Other country and context specific factors 
    • Poor infrastructure and payment systems, limited utilities and corruption likely to prevent SMEs from going global


Lösung ausblenden
TESTE DEIN WISSEN
Layers of Culture Hofstede (2003)
Lösung anzeigen
TESTE DEIN WISSEN
National Level - according to one’s country which determines our basic cultural assumption.

Regional / Ethic / Religious / Linguistic // Affiliation Level - determining basic cultural beliefs.

Gender Level - according to whether a person was born as a girl or as a boy.

Generation Level - which separates grandparents, parents and children.

Social Class Level - associated with educational opportunities, a person’s occupation or profession.
Lösung ausblenden
TESTE DEIN WISSEN
Economic Environment 
Lösung anzeigen
TESTE DEIN WISSEN
  • Developed triad Economies (USA, EU, Japan) > account for 80% of world trade
  • Emerging Economies (BRIC, MINT) > huge and growing consumer demand, government directed economic reforms, "dual economy"
  • Less Developed Countries (LDCs) > low GDP, limited manufacturing base, infrastructure weaknesses, heavy reliance on one product/one trading partner

(Doole et al. 2019)

Lösung ausblenden
TESTE DEIN WISSEN
Components of Culture
Lösung anzeigen
TESTE DEIN WISSEN
1. Believes 

A large number of mental and verbal processes which reflect our knowledge and assessment of products and services.

2. Values 

The indicators consumers use to serve as guides for what is appropriate behavior, they tend to be relatively enduring and stable  over time and widely accepted by members of a particular market.

3. Customs

Overt (clear) modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations. Customs are evident at major events in one slice e.g. birth, marriage, death and at key events in the year e.g. Christmas, Easter, Ramadan.
Lösung ausblenden
TESTE DEIN WISSEN
Definition: Culture (Doole et al. 2019)
Lösung anzeigen
TESTE DEIN WISSEN
The sum total of learned beliefs, values and customs that serve to direct customer behavior in a particular country market.
Lösung ausblenden
TESTE DEIN WISSEN
Political Influences 
Lösung anzeigen
TESTE DEIN WISSEN
  • Political ideologies (capitalism vs. socialism)
  • Local governments 
  • Bureaucratic controls
  • Confiscation
  • Political stability 

Lösung ausblenden
  • 176367 Karteikarten
  • 3631 Studierende
  • 205 Lernmaterialien

Beispielhafte Karteikarten für deinen International Marketing Kurs an der Duale Hochschule Baden-Württemberg - von Kommilitonen auf StudySmarter erstellt!

Q:
What is international marketing?
A:
  • Identifying international customer needs 
  • Satisfying international customers 
  • Being better than the competition 
  • Co-ordinating marketing activities 
  • Recognising constraints of the international/global environment 

(Doole et al. 2019)

>>> all the above are impacted by PESTEL factors and different stakeholders from different backgrounds.

Q:

The Role of International Market Research

A:
  • Scanning international markets to identify and analyse opportunities
  • Building marketing information systems to monitor environmental trends
  • Carrying out primary marketing research for input into the development of marketing strategies


Q:

The Process of International Marketing Research

A:
  1. Selecting a research problem – info needed, set realistic objectives
  2. Developing the approach to be taken – e.g. expertise required, qual or quant, mixed, timescales?
  3. Selecting research strategy and designing the research –all action steps needed, full use of secondary data, use pilot study
  4. Identifying the participants and planning the ethical process – e.g. appropriate sample, GDPR-compliant
  5. Completing a pilot study
  6. Carrying out the fieldwork – focus group, how questionnaire will be administered, resources required, who will do the work
  7. Analysing the data – taking into objectives into consideration
  8. Preparing the report and presentation


Q:
Different levels of International Marketing 
A:
  • Export Marketing 
  • International Marketing 
  • Global Marketing 

(Dole et al. 2019)

Q:

Trends in the Emergence of Born Global Firms

A:
  • increasing role of niche markets
  • need for small firms to specialize to compete with MNEs
  • growing demand for specialized / customized products
  • technology permits economical low scale production
  • communication technology advances, allowing management across borders
  • quick response time, increased flexibility and adaptability
  • accessibility of knowledge, tools and assistance
    • e.g. funding, joint research programms, technology transfer
  • growth of international partnerships


Mehr Karteikarten anzeigen
Q:
Socio-Cultural Influences
A:
Coca-Cola:
> 2 L bottles too big for Spanish fridges
> pronunciation in China - Kooke Koula = "thirsty mouth full of candle wax"

Pepsi-Cola:
> "Come alive with Pepsi" in German translated to: “Come alive out of the Grave ..."

McDonald’s:
> The white face of "Ronald McDonald" - A white face is seen as a death mask in Japan.
Q:

Barriers to Internationalization

A:
  • The biggest barrier is being preoccupied with the domestic market
  • Shortage of working capital to finance exports
  • Inadequate knowledge of overseas markets
  • Inability to contact overseas customers including finding the right partner
  • Lack of managerial time, skills and knowledge
  • Little influence over environmental change and recessions 
  • Excessive bureaucracy and government-imposed trade barriers
  • Other country and context specific factors 
    • Poor infrastructure and payment systems, limited utilities and corruption likely to prevent SMEs from going global


Q:
Layers of Culture Hofstede (2003)
A:
National Level - according to one’s country which determines our basic cultural assumption.

Regional / Ethic / Religious / Linguistic // Affiliation Level - determining basic cultural beliefs.

Gender Level - according to whether a person was born as a girl or as a boy.

Generation Level - which separates grandparents, parents and children.

Social Class Level - associated with educational opportunities, a person’s occupation or profession.
Q:
Economic Environment 
A:
  • Developed triad Economies (USA, EU, Japan) > account for 80% of world trade
  • Emerging Economies (BRIC, MINT) > huge and growing consumer demand, government directed economic reforms, "dual economy"
  • Less Developed Countries (LDCs) > low GDP, limited manufacturing base, infrastructure weaknesses, heavy reliance on one product/one trading partner

(Doole et al. 2019)

Q:
Components of Culture
A:
1. Believes 

A large number of mental and verbal processes which reflect our knowledge and assessment of products and services.

2. Values 

The indicators consumers use to serve as guides for what is appropriate behavior, they tend to be relatively enduring and stable  over time and widely accepted by members of a particular market.

3. Customs

Overt (clear) modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations. Customs are evident at major events in one slice e.g. birth, marriage, death and at key events in the year e.g. Christmas, Easter, Ramadan.
Q:
Definition: Culture (Doole et al. 2019)
A:
The sum total of learned beliefs, values and customs that serve to direct customer behavior in a particular country market.
Q:
Political Influences 
A:
  • Political ideologies (capitalism vs. socialism)
  • Local governments 
  • Bureaucratic controls
  • Confiscation
  • Political stability 

International Marketing

Erstelle und finde Lernmaterialien auf StudySmarter.

Greife kostenlos auf tausende geteilte Karteikarten, Zusammenfassungen, Altklausuren und mehr zu.

Jetzt loslegen

Das sind die beliebtesten StudySmarter Kurse für deinen Studiengang International Marketing an der Duale Hochschule Baden-Württemberg

Für deinen Studiengang International Marketing an der Duale Hochschule Baden-Württemberg gibt es bereits viele Kurse, die von deinen Kommilitonen auf StudySmarter erstellt wurden. Karteikarten, Zusammenfassungen, Altklausuren, Übungsaufgaben und mehr warten auf dich!

Das sind die beliebtesten International Marketing Kurse im gesamten StudySmarter Universum

Internationales Marketing

Cologne Business School

Zum Kurs
Internationales Marketing

IU Internationale Hochschule

Zum Kurs

Die all-in-one Lernapp für Studierende

Greife auf Millionen geteilter Lernmaterialien der StudySmarter Community zu
Kostenlos anmelden International Marketing
Erstelle Karteikarten und Zusammenfassungen mit den StudySmarter Tools
Kostenlos loslegen International Marketing