IBC at Wirtschaftsuniversität Wien

Flashcards and summaries for IBC at the Wirtschaftsuniversität Wien

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Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what is duality (yule's five features) referring to?

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

What is intertextuality? 

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

What does the Shannon-Weaver model describe? 

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Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what is multimodality? 

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

name three aspects of verbal communication 

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what is descriptive (in language use) ?

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what are the core functions of managers? 

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Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what does a manager do in his resource allocator role? 

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name 3 more communicative function added by roman Jackobson 

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

What is the four sides model and by whom ? 

Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

what is cultural transmission (yule's five features) referring to?

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Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

where is text used ?

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Exemplary flashcards for IBC at the Wirtschaftsuniversität Wien on StudySmarter:

IBC

what is duality (yule's five features) referring to?

sounds themselves are meaningless unless they are combines into words 


--> morphology: simple words can be combines to more complex words 


IBC

What is intertextuality? 

text functions in context 


intertextuality: relationship between texts that are connected 

IBC

What does the Shannon-Weaver model describe? 

Communication as a process  involving 5 elements 



IBC

what is multimodality? 

different modes combines to maximise the persuasive effect -- > shop must smell, feel and sound right 

IBC

name three aspects of verbal communication 

spoken mode 

written mode 

sign language 


IBC

what is descriptive (in language use) ?

how language is actually used 

IBC

what are the core functions of managers? 

leading 

motivating 

Controlling 

organizing 

planning 

IBC

what does a manager do in his resource allocator role? 

decides how funds are used


--> who gets what 

IBC

name 3 more communicative function added by roman Jackobson 

poetic (message is predominant = Advertising) 

metalinguistic (language is used to discuss itself) 

phatic (small talk) 

IBC

What is the four sides model and by whom ? 

by Schulz von Thun 


--> factual:  infos, facts 


--> self revelation: shat I show about myself 


--> relationship: what I think of you and our relationship 


--> appeal: what I want from you

IBC

what is cultural transmission (yule's five features) referring to?

languages are passed on from generation to generation through social contact and not through genes 


IBC

where is text used ?

spoken and written language 


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