MCA: Lecture 4 Business Level Strategy at University Of Nottingham | Flashcards & Summaries

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Michale Porter said 
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Three types os strategy: low cost, differentiation, niche 
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what is cost leadership strategy?
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Set of actions to produce goods or services with features that are acceptable at lowest price 
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What products cost leadership strategy has?
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Standardised products but they appeal to customers 
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Logic of cost leadership strategy 
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1 maintain benefit parity but produce at lower cost 
2 achieve benefit proximity- offering a benefit that is not much less than our rivals and still produce at lower cost 
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What are cost drivers?
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-access to lower cost input factors 
- scale economies and high utilisation 
- higher bargaining power 
-technological innovation 
-culture 
- learning curves and experience curves 
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What is differentiation strategy?
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Goods or services that customers think are different in a way that is important to them 
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Logic of differentiation strategy?
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1 maintain cost parity with rivals but have high benefit capabilities 
2 achieve cost proximity but exploit benefit advantage 
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Differentiation drivers 
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- product/service features 
-service and support 
-complements 
- timing of product introduction 
-location 
- brand/reputation 
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What are risks of differentiation of strategy?
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-Customers may not perceive the changes as being of meaningful value 
- loss of differentiation value through imitation 
- the risk that differentiated product/ service has reached an acceptable standard in the industry 
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What is niche strategy?
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Focus strategy so in a specific market 

-split up segments in different ways 
-particular buyer group 
-segment of a product line 
-geographic specialisation -
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Porters value chain 
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Tool to implement porters generic strategy 
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Miller and Friesen finding ? 
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Miller and Friesen did not find eveidence that firms used pure strategies as the found that firms that followed numerous strategies had positive margins 
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Q:
Michale Porter said 
A:
Three types os strategy: low cost, differentiation, niche 
Q:
what is cost leadership strategy?
A:
Set of actions to produce goods or services with features that are acceptable at lowest price 
Q:
What products cost leadership strategy has?
A:
Standardised products but they appeal to customers 
Q:
Logic of cost leadership strategy 
A:
1 maintain benefit parity but produce at lower cost 
2 achieve benefit proximity- offering a benefit that is not much less than our rivals and still produce at lower cost 
Q:
What are cost drivers?
A:
-access to lower cost input factors 
- scale economies and high utilisation 
- higher bargaining power 
-technological innovation 
-culture 
- learning curves and experience curves 
Mehr Karteikarten anzeigen
Q:
What is differentiation strategy?
A:
Goods or services that customers think are different in a way that is important to them 
Q:
Logic of differentiation strategy?
A:
1 maintain cost parity with rivals but have high benefit capabilities 
2 achieve cost proximity but exploit benefit advantage 
Q:
Differentiation drivers 
A:
- product/service features 
-service and support 
-complements 
- timing of product introduction 
-location 
- brand/reputation 
Q:
What are risks of differentiation of strategy?
A:
-Customers may not perceive the changes as being of meaningful value 
- loss of differentiation value through imitation 
- the risk that differentiated product/ service has reached an acceptable standard in the industry 
Q:
What is niche strategy?
A:
Focus strategy so in a specific market 

-split up segments in different ways 
-particular buyer group 
-segment of a product line 
-geographic specialisation -
Q:
Porters value chain 
A:
Tool to implement porters generic strategy 
Q:
Miller and Friesen finding ? 
A:
Miller and Friesen did not find eveidence that firms used pure strategies as the found that firms that followed numerous strategies had positive margins 
MCA: Lecture 4 Business Level Strategy

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