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Altruism
a motivation to act in a way that benefits another person.
Applied research
scientific inquiry aimed at solving a specific problem
Attitude
an individual’s favourable or unfavourable evaluations of a person, object, or idea.
Attribution theory
the tendency to give causal explanations for the behaviour of ourselves and others.
Biases
errors in judgement that result from the use of mental short cuts.
Boundary conditions
conditions that distinguish when a theory does or does not apply.
Cognitive dissonance theory
theory that emphasizes the importance of consistency in a person’s attitudes, beliefs, and behaviours.
Compatibility principle
offers a potential explanation for the attitude–behavior discrepancy. This principle states that attitudes will better predict behavior if the specificity of a measured attitude matches the specificity of the behavior under consideration
Compliance
the act of changing behaviour following a direct request.
Conformity
the act of changing behaviour to be consistent with a real or imagined social expectation.
Construct
a clearly defined individual (psychological) characteristic that is generally latent and not directly observable.
Action research
an approach to solving social problems that draws on social-psychological theory
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